Changes for page Loymax Smart Communications

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1		-XWiki.VeraRetyeva
	1	+XWiki.zanina

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3		-[[Loymax Smart Communications>>doc:Main.General_information.Smart_Communications.WebHome]] is a product designed to automate communications with Loyalty Program members.
	3	+[[Loymax Smart Communications>>doc:Main.General_information.Smart_Communications.WebHome]] is a module designed to automate communications with LP Members.
4	4
5		-**Smart Communications** module can be connected using a [[special plugin>>url:https://docs.loymax.io/bin/create/Main/Installation_and_configuration/Extra_modules/Plugins_and_adapters/Plugins_list/WebHome?parent=Main.Usage.Smart_Communications.WebHome#03]] that enables **Smart Communications** menu with access to all the tools of the product.
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7		-|(% style="border-color:white" %){{lightbox image="Smc.png"/}}
8		-)))
9		-
10		-For detailed guidelines on how to work with **Smart Communications** and recommendations on how to create mailings and use other functionality, please refer to the child articles of this section:
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16		-[[Summary>>doc:.Review.WebHome]]
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18		-Dashboard with summary analytics on the customer base:
19		-
20		-* Quality of customer base (by months).
21		-* Percentage of returning customers (with 2 or more purchases) and revenues from such customers.
22		-* Customer base quality trend.
23		-* Ratio of normal and assisted sales. **Assisted sales **mean the [[attributed receipts>>doc:.Receipt_attribution.WebHome]] related to communications carried out by the **Smart Communications **module.
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27		-[[Customers>>doc:.Customers.WebHome]]
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29		-* [[Customer information>>doc:.Customers.All_clients.WebHome]]. List of customers and customer profiles. Easy search by personal details and purchases.
30		-* [[User segments>>doc:.Customers.User_segments.WebHome]]. Creation and editing customer segments in the [[Segment Builder>>doc:.Customers.User_segments.Segment_builder.WebHome]]. [[Metrics >>doc:.Customers.User_segments.Segment_builder.Metrics.WebHome]]applied in the **Segment Builder**. [[Examples of building segments in Smart Communications>>doc:.Customers.User_segments.Segment_builder.Segment_examples.WebHome]].
31		-* [[RFM segments>>doc:.Customers.RFM_segments.WebHome]] — segmentation of customers based on their purchase data: purchase recency, purchase frequency and amount of money spent by customers.
32		-* [[Target audiences>>doc:.Customers.Tags.WebHome]] (TA). Adding customers to a target audience. Managing the list of target audiences. [[Import of target audiences>>doc:.Customers.Tags.WebHome||anchor="H41843C43F43E44044244643543B43543244B44543044343443844243E440438439"]].
33		-)))
34		-|(% style="width:346px" %)(((
35		-(% class="lead" %)
36		-[[Campaigns>>doc:.Campaign_list.WebHome]]
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38		-* [[Creating and editing>>doc:.Campaign_list.Campaigns_Creation.WebHome]] campaigns.
39		-* Adding [[triggers>>doc:.Campaign_list.Triggers.WebHome]] and [[actions >>doc:.Campaign_list.Actions.WebHome]]to a campaign.
40		-* [[Campaign report>>doc:.Campaign_list.Campaign_report.WebHome]] viewing.
41		-* Work with [[abandoned cart>>doc:.Campaign_list.Abandoned_cart.WebHome]]. [[JS tracker>>doc:Main.Integration.Integration_of_SC.JS_tracker.WebHome]].
42		-* [[Instant campaigns>>doc:.Campaign_list.Campaign_recipes.WebHome]].
43		-)))
44		-|(% style="width:346px" %)(((
45		-(% class="lead" %)
46		-[[Mass messaging>>doc:.Mass_mailings.WebHome]]
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48		-* [[Creating >>doc:.Mass_mailings.WebHome]]mass messaging. Mailing [[settings>>doc:.Mass_mailings.mailing_settings.WebHome]].
49		-* [[Email mass messaging>>doc:.Mass_mailings.Emails.WebHome]] and [[templates>>doc:.Mass_mailings.Emails.Templates.WebHome]] for emails.
50		-* [[SMS >>doc:.Mass_mailings.SMS_mailings.WebHome]]mass messaging. Viber > SMS cascade mailings.
51		-* [[Push mass messaging>>doc:.Mass_mailings.Push_mailings.WebHome]] to a group of customers.
52		-* Personalisation of mailings using the [[Template Engine>>doc:.Mass_mailings.Template_builder.WebHome]].
53		-* [[Messaging Calendar>>doc:.Mass_mailings.Mailing_calendar.WebHome]], [[report>>doc:.Mass_mailings.Mailing_report.WebHome]] and visualisation of the mailing volume.
54		-* [[Recommendations for quality mailings>>doc:.Mass_mailings.High-quality_mailings_recommendations.WebHome]]: [[Postmaster settings>>doc:.Mass_mailings.High-quality_mailings_recommendations.Post_master.WebHome]], [[DNS>>doc:.Mass_mailings.High-quality_mailings_recommendations.DNS_configuring.WebHome]] and [[Avatar for email>>doc:.Mass_mailings.High-quality_mailings_recommendations.Mail_avatar.WebHome]]. [[IP address warming up>>doc:.Mass_mailings.High-quality_mailings_recommendations.Mail_avatar.WebHome]] and [[Blacklist exit>>doc:.Mass_mailings.High-quality_mailings_recommendations.Blacklist.WebHome]].
55		-* [[Quality of contact information>>doc:.Mass_mailings.Contact_data_quality.WebHome]].
56		-* [[A/B testing >>doc:.Mass_mailings.A_B_testing.WebHome]]in a mailing.
57		-* [[Synchronization of subscriptions >>doc:.Mass_mailings.Mailing_Loyalty_SC.WebHome]] in case of integrated Loymax Loyalty and Smart Communications modules.
58		-)))
59		-|(% style="width:346px" %)(((
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61		-[[Polls>>doc:.Survey.WebHome]]
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63		-* [[Creating and sending polls>>doc:.Survey.WebHome]] to customers.
64		-* [[Branding >>doc:.Settings_SC.Design.WebHome]]of pages with polls.
65		-)))
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67		-(% class="lead" %)
68		-[[Promocodes>>doc:.Promo_codes.WebHome]]
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70		-* [[Promocodes generation and impot>>doc:.Promo_codes.WebHome]] in Smart Communications.
71		-* Issue of promocodes and their use in the [[Segment Builder>>doc:.Customers.User_segments.Segment_builder.WebHome]].
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75		-[[Control groups>>doc:.Control_groups.WebHome]]
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77		-* [[Creating >>doc:.Control_groups.WebHome]]control groups and use of control groups in [[mass messaging>>doc:.Mass_mailings.WebHome]] and [[campaigns>>doc:.Campaign_list.WebHome]].
78		-* Evaluation how the communication affects customer behaviour in a segment using control groups via [[mailing reports>>doc:.Mass_mailings.Mailing_report.WebHome]] and [[campaign reports>>doc:.Campaign_list.Campaign_report.WebHome]].
79		-)))
80		-|(% style="width:346px" %)(((
81		-(% class="lead" %)
82		-[[Settings>>doc:.Settings_SC.WebHome]]
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84		-* [[General settings>>doc:.Settings_SC.Settings.WebHome]] of the main parameters in Smart Communications.
85		-* Managing [[field >>doc:.Settings_SC.Data_field.WebHome]]sets for various objects used in Smart Communications. Managing the [[order of fields in Customer Profile>>doc:.Settings_SC.Data_field.Views_management.WebHome]].
86		-* Managing [[dictionaries>>doc:.Settings_SC.Directories.WebHome]]. Adding new elements to a dictionary. System dictionary [[Unsubscribe reasons>>doc:.Settings_SC.Directories.WebHome||anchor="H42143844144243543C43D44B43944143F44043043243E44743D43843A2241F44043844743843D44B43E44243F43844143A43822"]].
87		-* Creating a [[group of watchers>>doc:.Settings_SC.Observers.WebHome]] that will participate in mailings.
88		-* Управление [[пользователями>>doc:.Settings_SC.Users.WebHome]], для которых выдаются права по работе с продуктом Smart Communications.
89		-* Создание и редактирование [[категорий рассылок>>doc:.Settings_SC.Mailing_categories.WebHome]] при [[массовых рассылках>>doc:.Mass_mailings.WebHome]] клиентам.
90		-* Формирование [[глобальных контрольных групп>>doc:.Settings_SC.Global_control_group.WebHome]] для оценки эффективности коммуникационных кампаний и оптимизации стратегии маркетинга и коммуникации.
91		-* [[Работа с контейнерами>>doc:Main.Integration.Integration_of_SC.JS_tracker.WebHome||anchor="05"]] — индивидуальными клиентскими списками товаров.
92		-* Идентификация каталогов товаров. Создание [[классификаторов>>doc:.Settings_SC.Classifiers.WebHome]] и их использвание в [[Построителе сегментов>>doc:.Customers.User_segments.Segment_builder.WebHome]].
93		-* Отслеживание [[источников событий>>doc:.Settings_SC.Event_sources.WebHome]] и их использование в [[Построителе сегментов>>doc:.Customers.User_segments.Segment_builder.WebHome]].
94		-* Отслеживание [[истории действий>>doc:.Settings_SC.History.WebHome]], совершенных пользователями через АРМ.
95		-* Настройка [[оформления>>doc:.Settings_SC.Design.WebHome]] страниц отписки и опросов.
96		-)))
97		-)))
98		-
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	5	+(% class="box infomessage" %)
100	100	(((
101		-**Об интеграции Loymax Smart Communications читайте в отдельных разделах:**
102		-
103		-* [[Интеграция>>doc:Main.Integration.Integration_of_SC.WebHome]] Smart Communications
104		-* Smart Communications [[REST API>>doc:Main.Integration.Integration_of_SC.Data_communiction.SmC_API.WebHome]]
	7	+Loymax Smart Communications is a separately installable software “Loymax Smart Communications”. In the articles on the Information Portal this software is referred to as Loymax Smart Communications module for ease of use.
105	105	)))
106	106
	10	+Module **Smart Communications** can be connected using a [[special plugin>>url:https://docs.loymax.io/bin/create/Main/Installation_and_configuration/Extra_modules/Plugins_and_adapters/Plugins_list/WebHome?parent=Main.Usage.Smart_Communications.WebHome#03]]. A special section in the **Smart Communications** menu with access to all the tools of the module will appear. For the Module features and recommendations on how to create mailings, see the child articles of this section. Integration information is presented in a separate section [[Smart Communications Integration>>doc:Main.Integration.Smart_Com_Integration.WebHome]].
107	107
108		-|(% style="border-color:white; width:20%" %){{lightbox image="smart_comm_roles.png" width="450"/}}|(% style="border-color:white" %)(((
109		-Разделы Smart Communications отображаются пользователю в зависимости от его роли и [[прав доступа>>doc:.Settings_SC.Users.WebHome||anchor="H41F44043043243043443E44144244343F430"]].
110		-
111		-Для работы с продуктом Smart Communications в разделе [[Права - роли>>doc:Main.Using.MMP.Configurations.Rights_and_roles.WebHome]] необходимо выдать пользователю следующие права:
112		-
113		-* **Пользователь АРМ имеет доступ к разделу Smart Communications.**
114		-
115		-А также одно из следующих прав (в зависимости от роли пользователя):
116		-
117		-* **Пользователь АРМ имеет права оператора контакт-центра на модуль Smart Communications**;
118		-* **Пользователь АРМ имеет права маркетолога на модуль Smart Communications**;
119		-* **Пользователь АРМ имеет права аналитика на модуль Smart Communications**;
120		-* **Пользователь АРМ имеет права дизайнера на модуль Smart Communications**;
121		-* **Пользователь АРМ имеет право на просмотр и редактирование кампаний в модуле Smart Communications**;
122		-* **Пользователь АРМ имеет права администратора на модуль Smart Communications**.
	12	+|(% style="border-color:white" %){{lightbox image="Smc.png"/}}
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125		-(((
126		-**Примечания:**
127	127
128		-* Для всех пользователей (кроме администратора) необходимо выдать дополнительно право **Пользователь АРМ имеет право просматривать партнёров**.
129		-* Для работы с методами API нужно выдать право **Пользователь АРМ имеет права к API на модуль Smart Communications**.
130		-)))
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133		-(((
134		-**Read also:**
135		-
136		-* [[Общая информация о продукте Loymax Smart Communications >>doc:Main.General_information.Smart_Communications.WebHome]]
137		-* [[Основные понятия и возможности Smart Communications>>doc:Main.General_information.Smart_Communications.Basic_terms.WebHome]]
138		-* [[Плагин для работы с продуктом Smart Communications>>doc:Main.Installation_and_configuration.Extra_modules.Plugins_and_adapters.Plugins_list.WebHome||anchor="Smart Communications"]]
139		-* [[Часто задаваемые вопросы>>doc:Main.Frequently_asked_questions.SmartCom_FAQ.WebHome]], связанные с работой Smart Communications
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141		-
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143	143	{{lightbox image="Role_creation.png"/}}
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145		-To work with the module in [[Permissions and Roles>>doc:Main.Usage.MMP.System_settings.Permissions_and_roles.WebHome]] you need to grant the permission **Rights to access the Smart Communications section** and one of the following permissions (depending on the user role):
	18	+To work with the module in [[Rights - Roles>>https://docs.loymax.io/bin/create/Main/Using/MMP/Configurations/Rights_and_roles/WebHome?parent=Main.Usage.Smart_Communications.WebHome]] you need to grant the right **Rights to access the Smart Communications section** and one of the following rights (depending on the user role):
146	146
147	147	* Contact Center Operator rights for the Smart Communications module;
148	148	* Marketer's rights to the Smart Communications module;
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154	154	(((
155	155	**Notes:**
156	156
157		-1. For all users (except for the Administrator) it is necessary to give additional permission **The MMP user has the right to view Partners**.
	30	+1. For all users (except for the Administrator) it is necessary to give additional right **The MMP user has the right to view Partners**.
158	158	1. To work with API methods, you need to grant **Rights to API to the Smart Communications module**.
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160	160	)))
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163	163	(((
164	164	**Read also:**
165	165
166		-* [[Frequently asked questions related to the operation of the Smart Communications product>>doc:Main.Frequently_asked_questions.SmartCom_FAQ.WebHome]]
	39	+* [[Frequently asked questions related to the operation of the Smart Communications module>>https://docs.loymax.io/xwiki/Main/Frequently_asked_questions/SmartCom_FAQ/]]
167	167	)))