Wiki source code of Global control group
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| 2 | The global control group mechanism helps to evaluate the effectiveness of communication campaigns and optimize marketing and communication strategies. | ||
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| 4 | === General Information === | ||
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| 6 | **Global control group (GCG)** is defined at the Company level across all segments, which distinguishes it from [[**Control groups**>>doc:Main.Smart_Communications.SMC_Use.Control_groups.WebHome]], which are set at the communication level — for individual [[mailings>>doc:Main.Smart_Communications.SMC_Use.Mass_messaging.WebHome]] or [[campaigns>>doc:Main.Smart_Communications.SMC_Use.Campaigns.WebHome]]. | ||
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| 8 | |(% style="border-color:#ffffff; text-align:center" %){{lightbox image="GCG_Segment.png" width="1000"/}} | ||
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| 10 | **Global control group** is defined as a percentage of the total customer base for a specified period. The system allows to include or exclude GCG members in all ongoing campaigns and mailings. The customers will not receive the mailing, even if they are included in the [[segment>>doc:Main.Smart_Communications.SMC_Use.Customers.User_segments.WebHome]] if **Exclude GCG members** is selected within a communication. | ||
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| 12 | === Creating a global control group === | ||
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| 14 | (% class="box infomessage" %) | ||
| 15 | ((( | ||
| 16 | A customer database is required to create a GCG (make sure that customers are imported to the Loymax Smart Communications database). | ||
| 17 | ))) | ||
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| 19 | There are two ways to form a GCG: | ||
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| 21 | 1. GCG members are manually selected by the Company and uploaded into Loymax Smart Communications via a list of identifiers. Transfer methods include [[file exchange>>doc:Main.Smart_Communications.SMC_integration.Data_exchange.File_exchange.WebHome]] or [[direct database integration with the Company system>>doc:Main.Smart_Communications.SMC_integration.Data_exchange.SQL_server_data.WebHome]]. | ||
| 22 | 1. GCG members are selected directly within Smart Communications based on predefined user rules: | ||
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| 24 | * Group size in percentage, | ||
| 25 | * The period during which a customer remains in the group (after the specified interval, the GCG will be automatically re-formed by the system). | ||
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| 27 | To create a GCG in Smart Communications, navigate to the **Settings > Global control group** section. | ||
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| 29 | |(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Global_control_group.png" width="1000"/}} | ||
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| 31 | A modal window will open where you need to specify the following parameters: | ||
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| 33 | * **Enable effect measurement** (optional); | ||
| 34 | * **Group size in %**; | ||
| 35 | * **Duration of the customer stay in the group, months**. | ||
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| 37 | Click **Save** to activate the GCG settings. | ||
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| 40 | ((( | ||
| 41 | **See also:** | ||
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| 43 | * [[Control groups>>doc:Main.Smart_Communications.SMC_Use.Control_groups.WebHome]] | ||
| 44 | ))) |