4.1. Email mass messaging

• • Message parameters
  • Mass messaging settings
  • Email templates
  • Email body formatting
  • Image formatting in the email body
  • Block email editor

Preparing an email mass messaging consists of the following steps:

1. Configure A/B testing, if needed.
2. Fill in the message parameters. If using A/B testing, you must configure multiple message variants.
3. Configure mass messaging settings.

Message parameters

To create an email mass messaging, follow these steps:

• Specify the sender name and sender address.
• Provide a reply-to address if replies or customer feedback are expected. To do this, click the Reply-To link and enter the address in the text field.
• Fill in the subject line and email body. You can use email templates. Formatting is also available in the message body.
• You can attach files by clicking the Attach link below the message body field.
• If needed, you can add a UTM parameter to track the mass messaging online. If a UTM parameter is specified, it will be appended to all links in the email.
• After filling in all message parameters, you can send a test message. Click Test, enter a recipient address in the dialog that appears, and click Send.

Mass messaging settings

All mass messaging types share the same set of configuration options. For a detailed description of these settings, refer to the dedicated article.

Email templates

Smart Communications allows you to use a prebuilt template for your email. To do so, click the Select template field and choose an appropriate template from the dropdown list.

Email body formatting

Formatting is available in the email body to enhance text readability.

The following formatting options are available:

1. Apply text styles (heading, quote, normal text).
2. Apply bold, italic, strikethrough, underline, or superscript/subscript formatting.
3. Set font type and size.
4. Adjust text and background colors.
5. Create bulleted or numbered lists.
6. Insert a table, image, link, or horizontal line.
7. Expand the editor to full screen.
8. View or edit the raw HTML source code.
9. Indent text left or right.
10. Align text (center, left, right, or justify).
11. Insert markup.
12. Insert a variable. For example, selecting Customer last name from the dropdown will automatically insert the recipient’s last name into the message.
13. Preview the message. Use the icons in the top-right corner to preview how the email will appear on desktop, tablet, or mobile devices.

You can also preview how the message will look for a specific customer. In the Customer field, enter their full name, phone number, email address, or internal customer identifier (local_id). To ensure unambiguous results, we recommend using contact details or the internal customer identifier.

Image formatting in the email body

When inserting an image into the email body using the formatting toolbar button , you can format the image. Click the image to open a context menu with the following options: Delete the image (). Vertical alignment (): top; middle; bottom; normal text. Horizontal alignment (): left; right; center; normal text. Edit ().
Clicking the edit button opens the Image properties modal window that displays the selected image. You can specify or modify the image dimensions by clicking the lock icon below the image and entering the desired values. To the right of the image preview are two tabs: Image; Advanced. In the Image tab, fill in the following fields: SRC — specifies the image file path; Title — optionally, assign a title to the image; Alternative text (alt) — a textual description of the image for cases when users cannot view it; Link Optionally, check Open link in new window.
The Advanced tab includes the following fields: Margins, Styles, Classes, Id, Border radius, Alignment: none, left, center, right. After filling in the necessary fields, click Apply.

Block email editor

The system includes a block email editor for streamlined work with email mass messagings. To enable it, contact Technical Support.

In the block editor, all email layout work occurs within a single tab. You can build an email using blocks, switch to code editing mode, or apply an email template. Preview  and test-send  options remain available in the top toolbar (see image below).