Loymax Smart Communications

|(% style="border-color:white" %)(((

(% class="lead" %)

[[Loymax Smart Communications>>doc:Main.General_information.Smart_Communications.WebHome]] is a product designed to automate communications with Loyalty Program members.

4

5

**Smart Communications** module can be connected using a [[special plugin>>url:https://docs.loymax.io/bin/create/Main/Installation_and_configuration/Extra_modules/Plugins_and_adapters/Plugins_list/WebHome?parent=Main.Usage.Smart_Communications.WebHome#03]] that enables **Smart Communications** menu with access to all the tools of the product.

6

7

|(% style="border-color:white" %){{lightbox image="Smc.png"/}}

8

)))

9

10

For detailed guidelines on how to work with **Smart Communications** and recommendations on how to create mailings and use other functionality, please refer to the child articles of this section:

11

12

|(% style="border-color:#ffffff" %)(((

13

(% class="table-bordered" %)

14

|(% style="width:346px" %)(((

15

(% class="lead" %)

16

[[Summary>>doc:.Review.WebHome]]

17

)))|(% style="width:1056px" %)(((

18

Dashboard with summary analytics on the customer base:

19

20

* Quality of customer base (by months).

21

* Percentage of returning customers (with 2 or more purchases) and revenues from such customers.

22

* Customer base quality trend.

23

* Ratio of normal and assisted sales. **Assisted sales **mean the [[attributed receipts>>doc:.Receipt_attribution.WebHome]] related to communications carried out by the **Smart Communications **module.

24

)))

25

|(% style="width:346px" %)(((

26

(% class="lead" %)

27

[[Customers>>doc:.Customers.WebHome]]

28

)))|(% style="width:1056px" %)(((

29

* [[Customer information>>doc:.Customers.All_clients.WebHome]]. List of customers and customer profiles. Easy search by personal details and purchases.

30

* [[User segments>>doc:.Customers.User_segments.WebHome]]. Creation and editing customer segments in the [[Segment Builder>>doc:.Customers.User_segments.Segment_builder.WebHome]]. [[Metrics >>doc:.Customers.User_segments.Segment_builder.Metrics.WebHome]]applied in the **Segment Builder**. [[Examples of building segments in Smart Communications>>doc:.Customers.User_segments.Segment_builder.Segment_examples.WebHome]].

31

* [[RFM segments>>doc:.Customers.RFM_segments.WebHome]] — segmentation of customers based on their purchase data: purchase recency, purchase frequency and amount of money spent by customers.

32

* [[Target audiences>>doc:.Customers.Tags.WebHome]] (TA). Adding customers to a target audience. Managing the list of target audiences. [[Import of target audiences>>doc:.Customers.Tags.WebHome||anchor="H41843C43F43E44044244643543B43543244B44543044343443844243E440438439"]].

33

)))

34

|(% style="width:346px" %)(((

35

(% class="lead" %)

36

[[Campaigns>>doc:.Campaign_list.WebHome]]

37

)))|(% style="width:1056px" %)(((

38

* [[Creating and editing>>doc:.Campaign_list.Campaigns_Creation.WebHome]] campaigns.

39

* Adding [[triggers>>doc:.Campaign_list.Triggers.WebHome]] and [[actions >>doc:.Campaign_list.Actions.WebHome]]to a campaign.

40

* [[Campaign report>>doc:.Campaign_list.Campaign_report.WebHome]] viewing.

41

* Work with [[abandoned cart>>doc:.Campaign_list.Abandoned_cart.WebHome]]. [[JS tracker>>doc:Main.Integration.Integration_of_SC.JS_tracker.WebHome]].

42

* [[Instant campaigns>>doc:.Campaign_list.Campaign_recipes.WebHome]].

43

)))

44

|(% style="width:346px" %)(((

45

(% class="lead" %)

46

[[Mass messaging>>doc:.Mass_mailings.WebHome]]

47

)))|(% style="width:1056px" %)(((

48

* [[Creating >>doc:.Mass_mailings.WebHome]]mass messaging. Mailing [[settings>>doc:.Mass_mailings.mailing_settings.WebHome]].

49

* [[Email mass messaging>>doc:.Mass_mailings.Emails.WebHome]] and [[templates>>doc:.Mass_mailings.Emails.Templates.WebHome]] for emails.

50

* [[SMS >>doc:.Mass_mailings.SMS_mailings.WebHome]]mass messaging. Viber > SMS cascade mailings.

51

* [[Push mass messaging>>doc:.Mass_mailings.Push_mailings.WebHome]] to a group of customers.

52

* Personalisation of mailings using the [[Template Engine>>doc:.Mass_mailings.Template_builder.WebHome]].

53

* [[Messaging Calendar>>doc:.Mass_mailings.Mailing_calendar.WebHome]], [[report>>doc:.Mass_mailings.Mailing_report.WebHome]] and visualisation of the mailing volume.

54

* [[Recommendations for quality mailings>>doc:.Mass_mailings.High-quality_mailings_recommendations.WebHome]]: [[Postmaster settings>>doc:.Mass_mailings.High-quality_mailings_recommendations.Post_master.WebHome]], [[DNS>>doc:.Mass_mailings.High-quality_mailings_recommendations.DNS_configuring.WebHome]] and [[Avatar for email>>doc:.Mass_mailings.High-quality_mailings_recommendations.Mail_avatar.WebHome]]. [[IP address warming up>>doc:.Mass_mailings.High-quality_mailings_recommendations.Mail_avatar.WebHome]] and [[Blacklist exit>>doc:.Mass_mailings.High-quality_mailings_recommendations.Blacklist.WebHome]].

55

* [[Quality of contact information>>doc:.Mass_mailings.Contact_data_quality.WebHome]].

56

* [[A/B testing >>doc:.Mass_mailings.A_B_testing.WebHome]]in a mailing.

57

* [[Synchronization of subscriptions >>doc:.Mass_mailings.Mailing_Loyalty_SC.WebHome]] in case of integrated Loymax Loyalty and Smart Communications modules.

58

)))

59

|(% style="width:346px" %)(((

60

(% class="lead" %)

61

[[Polls>>doc:.Survey.WebHome]]

62

)))|(% style="width:1056px" %)(((

63

* [[Creating and sending polls>>doc:.Survey.WebHome]] to customers.

64

* [[Branding >>doc:.Settings_SC.Design.WebHome]]of pages with polls.

65

)))

66

|(% style="width:346px" %)(((

67

(% class="lead" %)

68

[[Promocodes>>doc:.Promo_codes.WebHome]]

69

)))|(% style="width:1056px" %)(((

70

* [[Promocodes generation and impot>>doc:.Promo_codes.WebHome]] in Smart Communications.

71

* Issue of promocodes and their use in the [[Segment Builder>>doc:.Customers.User_segments.Segment_builder.WebHome]].

72

)))

73

|(% style="width:346px" %)(((

74

(% class="lead" %)

75

[[Control groups>>doc:.Control_groups.WebHome]]

76

)))|(% style="width:1056px" %)(((

77

* [[Creating >>doc:.Control_groups.WebHome]]control groups and use of control groups in [[mass messaging>>doc:.Mass_mailings.WebHome]] and [[campaigns>>doc:.Campaign_list.WebHome]].

78

* Evaluation how the communication affects customer behaviour in a segment using control groups via [[mailing reports>>doc:.Mass_mailings.Mailing_report.WebHome]] and [[campaign reports>>doc:.Campaign_list.Campaign_report.WebHome]].

79

)))

80

|(% style="width:346px" %)(((

81

(% class="lead" %)

82

[[Settings>>doc:.Settings_SC.WebHome]]

83

)))|(% style="width:1056px" %)(((

84

* [[General settings>>doc:.Settings_SC.Settings.WebHome]] of the main parameters in Smart Communications.

85

* Managing [[field >>doc:.Settings_SC.Data_field.WebHome]]sets for various objects used in Smart Communications. Managing the [[order of fields in Customer Profile>>doc:.Settings_SC.Data_field.Views_management.WebHome]].

86

* Managing [[dictionaries>>doc:.Settings_SC.Directories.WebHome]]. Adding new elements to a dictionary. System dictionary [[Unsubscribe reasons>>doc:.Settings_SC.Directories.WebHome||anchor="H42143844144243543C43D44B43944143F44043043243E44743D43843A2241F44043844743843D44B43E44243F43844143A43822"]].

87

* Creating a [[group of watchers>>doc:.Settings_SC.Observers.WebHome]] that will participate in mailings.

88

* Управление [[пользователями>>doc:.Settings_SC.Users.WebHome]], для которых выдаются права по работе с продуктом Smart Communications.

89

* Создание и редактирование [[категорий рассылок>>doc:.Settings_SC.Mailing_categories.WebHome]] при [[массовых рассылках>>doc:.Mass_mailings.WebHome]] клиентам.

90

* Формирование [[глобальных контрольных групп>>doc:.Settings_SC.Global_control_group.WebHome]] для оценки эффективности коммуникационных кампаний и оптимизации стратегии маркетинга и коммуникации.

91

* [[Работа с контейнерами>>doc:Main.Integration.Integration_of_SC.JS_tracker.WebHome||anchor="05"]] — индивидуальными клиентскими списками товаров.

92

* Идентификация каталогов товаров. Создание [[классификаторов>>doc:.Settings_SC.Classifiers.WebHome]] и их использвание в [[Построителе сегментов>>doc:.Customers.User_segments.Segment_builder.WebHome]].

93

* Отслеживание [[источников событий>>doc:.Settings_SC.Event_sources.WebHome]] и их использование в [[Построителе сегментов>>doc:.Customers.User_segments.Segment_builder.WebHome]].

94

* Отслеживание [[истории действий>>doc:.Settings_SC.History.WebHome]], совершенных пользователями через АРМ.

95

* Настройка [[оформления>>doc:.Settings_SC.Design.WebHome]] страниц отписки и опросов.

)))

)))

(% class="box" %)

(((

**Об интеграции Loymax Smart Communications читайте в отдельных разделах:**

102

103

* [[Интеграция>>doc:Main.Integration.Integration_of_SC.WebHome]] Smart Communications

104

* Smart Communications [[REST API>>doc:Main.Integration.Integration_of_SC.Data_communiction.SmC_API.WebHome]]

)))

|(% style="border-color:white; width:20%" %){{lightbox image="smart_comm_roles.png" width="450"/}}|(% style="border-color:white" %)(((

109

Разделы Smart Communications отображаются пользователю в зависимости от его роли и [[прав доступа>>doc:.Settings_SC.Users.WebHome||anchor="H41F44043043243043443E44144244343F430"]].

110

111

Для работы с продуктом Smart Communications в разделе [[Права - роли>>doc:Main.Using.MMP.Configurations.Rights_and_roles.WebHome]] необходимо выдать пользователю следующие права:

112

113

* **Пользователь АРМ имеет доступ к разделу Smart Communications.**

114

115

А также одно из следующих прав (в зависимости от роли пользователя):

116

117

* **Пользователь АРМ имеет права оператора контакт-центра на модуль Smart Communications**;

118

* **Пользователь АРМ имеет права маркетолога на модуль Smart Communications**;

119

* **Пользователь АРМ имеет права аналитика на модуль Smart Communications**;

120

* **Пользователь АРМ имеет права дизайнера на модуль Smart Communications**;

121

* **Пользователь АРМ имеет право на просмотр и редактирование кампаний в модуле Smart Communications**;

122

* **Пользователь АРМ имеет права администратора на модуль Smart Communications**.

123

)))

124

|(% colspan="2" style="border-color:white; width:20%" %)(% class="box infomessage" %)

(((

**Примечания:**

* Для всех пользователей (кроме администратора) необходимо выдать дополнительно право **Пользователь АРМ имеет право просматривать партнёров**.

129

* Для работы с методами API нужно выдать право **Пользователь АРМ имеет права к API на модуль Smart Communications**.

)))

(% class="box" %)

(((

**Read also:**

* [[Общая информация о продукте Loymax Smart Communications >>doc:Main.General_information.Smart_Communications.WebHome]]

137

* [[Основные понятия и возможности Smart Communications>>doc:Main.General_information.Smart_Communications.Basic_terms.WebHome]]

138

* [[Плагин для работы с продуктом Smart Communications>>doc:Main.Installation_and_configuration.Extra_modules.Plugins_and_adapters.Plugins_list.WebHome||anchor="Smart Communications"]]

139

* [[Часто задаваемые вопросы>>doc:Main.Frequently_asked_questions.SmartCom_FAQ.WebHome]], связанные с работой Smart Communications

140

)))

141

142

|(% style="border-color:white; width:20%" %)(((

143

144

)))|(% style="border-color:white" %)(((

145

To work with the module in [[Permissions and Roles>>doc:Main.Usage.MMP.System_settings.Permissions_and_roles.WebHome]] you need to grant the permission **Rights to access the Smart Communications section** and one of the following permissions (depending on the user role):

146

147

* Contact Center Operator rights for the Smart Communications module;

148

* Marketer's rights to the Smart Communications module;

149

* Analyst rights to the Smart Communications module;

150

* Designer rights to the Smart Communications module;

151

* Administrator rights to the Smart Communications module.

152

153

(% class="box infomessage" %)

(((

**Notes:**

1. For all users (except for the Administrator) it is necessary to give additional permission **The MMP user has the right to view Partners**.

158

1. To work with API methods, you need to grant **Rights to API to the Smart Communications module**.

)))

)))

(% class="box" %)

(((

**Read also:**

* [[Frequently asked questions related to the operation of the Smart Communications product>>doc:Main.Frequently_asked_questions.SmartCom_FAQ.WebHome]]

167

)))

Navigation

Wiki source code of Loymax Smart Communications