Loymax, 2025
From version 20.1
edited by Vera Retyeva
on 2025/07/02 08:15
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To version 13.1
edited by Vera Retyeva
on 2025/05/12 09:24
Change comment: There is no comment for this version

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13 13  (% class="table-bordered" %)
14 14  |(% style="width:346px" %)(((
15 15  (% class="lead" %)
16 -[[Summary>>doc:.Overview.WebHome]]
16 +[[Summary>>doc:.Review.WebHome]]
17 17  )))|(% style="width:1056px" %)(((
18 18  Dashboard with summary analytics on the customer base:
19 19  
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26 26  (% class="lead" %)
27 27  [[Customers>>doc:.Customers.WebHome]]
28 28  )))|(% style="width:1056px" %)(((
29 -* [[Customer information>>doc:Main.Usage.Smart_Communications.Customers.All_customers.WebHome]]. List of customers and customer profiles. Easy search by personal details and purchases.
29 +* [[Customer information>>doc:.Customers.All_clients.WebHome]]. List of customers and customer profiles. Easy search by personal details and purchases.
30 30  * [[User segments>>doc:.Customers.User_segments.WebHome]]. Creation and editing customer segments in the [[Segment Builder>>doc:.Customers.User_segments.Segment_builder.WebHome]]. [[Metrics >>doc:.Customers.User_segments.Segment_builder.Metrics.WebHome]]applied in the **Segment Builder**. [[Examples of building segments in Smart Communications>>doc:.Customers.User_segments.Segment_builder.Segment_examples.WebHome]].
31 -* [[RFM segments>>doc:.Customers.RFM_segmentation.WebHome]] — segmentation of customers based on their purchase data: purchase recency, purchase frequency and amount of money spent by customers.
32 -* [[Target audiences>>doc:.Customers.Target_audiences.WebHome]] (TA). Adding customers to a target audience. Managing the list of target audiences. [[Import of target audiences>>doc:.Customers.Target_audiences.WebHome||anchor="HImportingtargetaudiences"]].
31 +* [[RFM segments>>doc:.Customers.RFM_segments.WebHome]] — segmentation of customers based on their purchase data: purchase recency, purchase frequency and amount of money spent by customers.
32 +* [[Target audiences>>doc:.Customers.Tags.WebHome]] (TA). Adding customers to a target audience. Managing the list of target audiences. [[Import of target audiences>>doc:.Customers.Tags.WebHome||anchor="H41843C43F43E44044244643543B43543244B44543044343443844243E440438439"]].
33 33  )))
34 34  |(% style="width:346px" %)(((
35 35  (% class="lead" %)
36 -[[Campaigns>>doc:.Campaigns.WebHome]]
36 +[[Campaigns>>doc:.Campaign_list.WebHome]]
37 37  )))|(% style="width:1056px" %)(((
38 -* [[Creating and editing >>doc:.Campaigns.Campaign_creation.WebHome]]campaigns.
39 -* Adding [[triggers>>doc:.Campaigns.Triggers.WebHome]] and [[actions>>doc:.Campaigns.Actions.WebHome]] to a campaign.
40 -* [[Campaign report>>doc:.Campaigns.Report.WebHome]] viewing.
41 -* Work with [[abandoned cart>>doc:.Campaigns.Abandoned_cart.WebHome]]. [[JS tracker>>doc:Main.Integration.Smart_Com_Integration.JS_tracker.WebHome]].
42 -* [[Instant campaigns>>doc:.Campaigns.Instant_campaigns.WebHome]].
38 +* [[Creating and editing>>doc:.Campaign_list.Campaigns_Creation.WebHome]] campaigns.
39 +* Adding [[triggers>>doc:.Campaign_list.Triggers.WebHome]] and [[actions >>doc:.Campaign_list.Actions.WebHome]]to a campaign.
40 +* [[Campaign report>>doc:.Campaign_list.Campaign_report.WebHome]] viewing.
41 +* Work with [[abandoned cart>>doc:.Campaign_list.Abandoned_cart.WebHome]]. [[JS tracker>>doc:Main.Integration.Integration_of_SC.JS_tracker.WebHome]].
42 +* [[Instant campaigns>>doc:.Campaign_list.Campaign_recipes.WebHome]].
43 43  )))
44 44  |(% style="width:346px" %)(((
45 45  (% class="lead" %)
46 -[[Mass messaging>>doc:.Mass_messaging.WebHome]]
46 +[[Mass messaging>>doc:.Mass_mailings.WebHome]]
47 47  )))|(% style="width:1056px" %)(((
48 -* [[Creating>>doc:.Mass_messaging.WebHome]] mass messaging. Mailing [[settings>>doc:.Mass_messaging.Mailing_settings.WebHome]].
49 -* [[Email mass messaging>>doc:.Mass_messaging.Email_mass_messaging.WebHome]] and [[templates >>templates]]for emails.
50 -* [[SMS mass messaging>>doc:.Mass_messaging.SMS_mass_messaging.WebHome]]. Viber > SMS cascade mailings.
51 -* [[Push mass messaging>>doc:.Mass_messaging.Push_mass_messaging.WebHome]] to a group of customers.
52 -* Personalization of mailings using the [[Template Engine>>doc:.Mass_messaging.Template_engine.WebHome]].
53 -* [[Messaging calendar>>doc:.Mass_messaging.Messaging_calendar.WebHome]], [[report >>doc:.Mass_messaging.Mailing_report.WebHome]]and visualization of the mailing volume.
54 -* [[Quality of contact information>>doc:.Mass_messaging.Contact_data_quality.WebHome]].
55 -* [[A/B testing>>doc:.Mass_messaging.A_B_testing.WebHome]] in a mailing.
56 -* [[Synchronization of subscriptions>>doc:.Mass_messaging.Subscription_synchronization.WebHome]]  in case of integrated Loymax Loyalty and Smart Communications modules.
48 +* [[Creating >>doc:.Mass_mailings.WebHome]]mass messaging. Mailing [[settings>>doc:.Mass_mailings.mailing_settings.WebHome]].
49 +* [[Email mass messaging>>doc:.Mass_mailings.Emails.WebHome]] and [[templates>>doc:.Mass_mailings.Emails.Templates.WebHome]] for emails.
50 +* [[SMS >>doc:.Mass_mailings.SMS_mailings.WebHome]]mass messaging. Viber > SMS cascade mailings.
51 +* [[Push mass messaging>>doc:.Mass_mailings.Push_mailings.WebHome]] to a group of customers.
52 +* Personalisation of mailings using the [[Template Engine>>doc:.Mass_mailings.Template_builder.WebHome]].
53 +* [[Messaging calendar>>doc:.Mass_mailings.Mailing_calendar.WebHome]], [[report>>doc:.Mass_mailings.Mailing_report.WebHome]] and visualisation of the mailing volume.
54 +* [[Recommendations for quality mailings>>doc:.Mass_mailings.High-quality_mailings_recommendations.WebHome]]: [[Postmaster settings>>doc:.Mass_mailings.High-quality_mailings_recommendations.Post_master.WebHome]], [[DNS>>doc:.Mass_mailings.High-quality_mailings_recommendations.DNS_configuring.WebHome]] and [[Avatar for email>>doc:.Mass_mailings.High-quality_mailings_recommendations.Mail_avatar.WebHome]]. [[IP address warming up>>doc:.Mass_mailings.High-quality_mailings_recommendations.Mail_avatar.WebHome]] and [[Blacklist exit>>doc:.Mass_mailings.High-quality_mailings_recommendations.Blacklist.WebHome]].
55 +* [[Quality of contact information>>doc:.Mass_mailings.Contact_data_quality.WebHome]].
56 +* [[A/B testing >>doc:.Mass_mailings.A_B_testing.WebHome]]in a mailing.
57 +* [[Synchronization of subscriptions >>doc:.Mass_mailings.Mailing_Loyalty_SC.WebHome]] in case of integrated Loymax Loyalty and Smart Communications modules.
57 57  )))
58 58  |(% style="width:346px" %)(((
59 59  (% class="lead" %)
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66 66  (% class="lead" %)
67 67  [[Promocodes>>doc:.Promo_codes.WebHome]]
68 68  )))|(% style="width:1056px" %)(((
69 -* [[Promocodes generation and import>>doc:.Promo_codes.WebHome]] in Smart Communications.
70 +* [[Promocodes generation and impot>>doc:.Promo_codes.WebHome]] in Smart Communications.
70 70  * Issue of promocodes and their use in the [[Segment Builder>>doc:.Customers.User_segments.Segment_builder.WebHome]].
71 71  )))
72 72  |(% style="width:346px" %)(((
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73 73  (% class="lead" %)
74 74  [[Control groups>>doc:.Control_groups.WebHome]]
75 75  )))|(% style="width:1056px" %)(((
76 -* [[Creating >>doc:.Control_groups.WebHome]]control groups and use of control groups in [[mass messaging>>doc:.Mass_messaging.WebHome]] and [[campaigns>>doc:.Campaigns.WebHome]].
77 -* Evaluation how the communication affects customer behaviour in a segment using control groups via [[mailing reports>>doc:.Mass_messaging.Mailing_report.WebHome]] and [[campaign reports>>doc:.Campaigns.Report.WebHome]].
77 +* [[Creating >>doc:.Control_groups.WebHome]]control groups and use of control groups in [[mass messaging>>doc:.Mass_mailings.WebHome]] and [[campaigns>>doc:.Campaign_list.WebHome]].
78 +* Evaluation how the communication affects customer behaviour in a segment using control groups via [[mailing reports>>doc:.Mass_mailings.Mailing_report.WebHome]] and [[campaign reports>>doc:.Campaign_list.Campaign_report.WebHome]].
78 78  )))
79 79  |(% style="width:346px" %)(((
80 80  (% class="lead" %)
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85 85  * Managing [[dictionaries>>doc:.Settings_SC.Directories.WebHome]]. Adding new elements to a dictionary. System dictionary [[Unsubscribe reasons>>doc:.Settings_SC.Directories.WebHome||anchor="H42143844144243543C43D44B43944143F44043043243E44743D43843A2241F44043844743843D44B43E44243F43844143A43822"]].
86 86  * Creating a [[group of watchers>>doc:.Settings_SC.Observers.WebHome]] that will participate in mailings.
87 87  * Managing System access for [[users>>doc:.Settings_SC.Users.WebHome]] that are granted permissions to work with Smart Communications.
88 -* Creating and editing [[mailing categories>>doc:.Settings_SC.Mailing_categories.WebHome]] when sending [[mass messages>>doc:.Mass_messaging.WebHome]] to customers.
89 +* Creating and editing [[mailing categories>>doc:.Settings_SC.Mailing_categories.WebHome]] when sending [[mass messages>>doc:.Mass_mailings.WebHome]] to customers.
89 89  * Creating [[global control groups>>doc:.Settings_SC.Global_control_group.WebHome]] to assess efficiency of communication campaigns and optimize the marketing and communication strategy.
90 90  * [[Work with containers>>doc:Main.Integration.Integration_of_SC.JS_tracker.WebHome||anchor="05"]]. i.e. individual product lists of customers.
91 91  * Identification of product catalogues. Information of how to create [[classifiers >>doc:.Settings_SC.Classifiers.WebHome]] and apply them in the [[Segment builder>>doc:.Customers.User_segments.Segment_builder.WebHome]].
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99 99  (((
100 100  **Information about integration of Loymax Smart Communications can be found in separate sections:**
101 101  
102 -* [[Integration>>doc:Main.Integration.Smart_Com_Integration.WebHome]] of Smart Communications
103 -* Smart Communications [[REST API>>doc:Main.Integration.Smart_Com_Integration.Data_exchange.SmC_API.WebHome]]
103 +* [[Integration>>doc:Main.Integration.Integration_of_SC.WebHome]]of Smart Communications
104 +* Smart Communications [[REST API>>doc:Main.Integration.Integration_of_SC.Data_communiction.SmC_API.WebHome]]
104 104  )))
105 105  
106 106  
107 -|(% style="border-color:white; width:20%" %)[[image:Roles_SMC.png]]|(% style="border-color:white" %)(((
108 +|(% style="border-color:white; width:20%" %){{lightbox image="smart_comm_roles.png" width="450"/}}|(% style="border-color:white" %)(((
108 108  Smart Communications sections are displayed to users depending on their roles and [[access rights>>doc:.Settings_SC.Users.WebHome||anchor="H41F44043043243043443E44144244343F430"]].
109 109  
110 110  To work with the Smart Communications module, it is required to grant the following permissions to a user in the [[Permissions and roles>>doc:Main.Using.MMP.Configurations.Rights_and_roles.WebHome]] section:
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134 134  **Read also:**
135 135  
136 136  * [[General information about Loymax Smart Communications >>doc:Main.General_information.Smart_Communications.WebHome]]
137 -* [[Basic concepts and features of Smart Communications>>doc:Main.General_information.Smart_Communications.Basic_concepts_SMC.WebHome]]
138 +* [[Basic concepts and features of Smart Communications>>doc:Main.General_information.Smart_Communications.Basic_terms.WebHome]]
138 138  * [[Plugin that enables Loymax Smart Communications>>doc:Main.Installation_and_configuration.Extra_modules.Plugins_and_adapters.Plugins_list.WebHome||anchor="Smart Communications"]]
139 139  * [[Frequently asked questions>>doc:Main.Frequently_asked_questions.SmartCom_FAQ.WebHome]] related to Smart Communications
140 140  )))
142 +
143 +|(% style="border-color:white; width:20%" %)(((
144 +{{lightbox image="Role_creation.png"/}}
145 +)))|(% style="border-color:white" %)(((
146 +
147 +)))
Roles_SMC.png
Author
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1 -XWiki.VeraRetyeva
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Created 2024/06/05 08:40
Last edited 2025/07/09 07:09

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