Changes for page Loymax Smart Communications

Summary

• Page properties (2 modified, 0 added, 0 removed)

Details

Page properties

Author

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1		-XWiki.alozinskaia
	1	+XWiki.VeraRetyeva

Content

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29	29	* [[Customer information>>doc:Main.Usage.Smart_Communications.Customers.All_customers.WebHome]]. List of customers and customer profiles. Easy search by personal details and purchases.
30	30	* [[User segments>>doc:.Customers.User_segments.WebHome]]. Creation and editing customer segments in the [[Segment Builder>>doc:.Customers.User_segments.Segment_builder.WebHome]]. [[Metrics >>doc:.Customers.User_segments.Segment_builder.Metrics.WebHome]]applied in the **Segment Builder**. [[Examples of building segments in Smart Communications>>doc:.Customers.User_segments.Segment_builder.Segment_examples.WebHome]].
31	31	* [[RFM segments>>doc:.Customers.RFM_segmentation.WebHome]] — segmentation of customers based on their purchase data: purchase recency, purchase frequency and amount of money spent by customers.
32		-* [[Target audiences>>doc:.Customers.Tags.WebHome]] (TA). Adding customers to a target audience. Managing the list of target audiences. [[Import of target audiences>>doc:.Customers.Tags.WebHome||anchor="H41843C43F43E44044244643543B43543244B44543044343443844243E440438439"]].
	32	+* [[Target audiences>>doc:.Customers.Target_audiences.WebHome]] (TA). Adding customers to a target audience. Managing the list of target audiences. [[Import of target audiences>>doc:.Customers.Target_audiences.WebHome||anchor="HImportingtargetaudiences"]].
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46		-[[Mass messaging>>doc:.Mass_mailings.WebHome]]
	46	+[[Mass messaging>>doc:.Mass_messaging.WebHome]]
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48		-* [[Creating >>doc:.Mass_mailings.WebHome]]mass messaging. Mailing [[settings>>doc:.Mass_mailings.mailing_settings.WebHome]].
49		-* [[Email mass messaging>>doc:.Mass_mailings.Emails.WebHome]] and [[templates>>doc:.Mass_mailings.Emails.Templates.WebHome]] for emails.
50		-* [[SMS >>doc:.Mass_mailings.SMS_mailings.WebHome]]mass messaging. Viber > SMS cascade mailings.
51		-* [[Push mass messaging>>doc:.Mass_mailings.Push_mailings.WebHome]] to a group of customers.
52		-* Personalisation of mailings using the [[Template Engine>>doc:.Mass_mailings.Template_builder.WebHome]].
53		-* [[Messaging calendar>>doc:.Mass_mailings.Mailing_calendar.WebHome]], [[report>>doc:.Mass_mailings.Mailing_report.WebHome]] and visualisation of the mailing volume.
54		-* [[Recommendations for quality mailings>>doc:.Mass_mailings.High-quality_mailings_recommendations.WebHome]]: [[Postmaster settings>>doc:.Mass_mailings.High-quality_mailings_recommendations.Post_master.WebHome]], [[DNS>>doc:.Mass_mailings.High-quality_mailings_recommendations.DNS_configuring.WebHome]] and [[Avatar for email>>doc:.Mass_mailings.High-quality_mailings_recommendations.Mail_avatar.WebHome]]. [[IP address warming up>>doc:.Mass_mailings.High-quality_mailings_recommendations.Mail_avatar.WebHome]] and [[Blacklist exit>>doc:.Mass_mailings.High-quality_mailings_recommendations.Blacklist.WebHome]].
55		-* [[Quality of contact information>>doc:.Mass_mailings.Contact_data_quality.WebHome]].
56		-* [[A/B testing >>doc:.Mass_mailings.A_B_testing.WebHome]]in a mailing.
57		-* [[Synchronization of subscriptions >>doc:.Mass_mailings.Mailing_Loyalty_SC.WebHome]] in case of integrated Loymax Loyalty and Smart Communications modules.
	48	+* [[Creating>>doc:.Mass_messaging.WebHome]] mass messaging. Mailing [[settings>>doc:.Mass_messaging.Mailing_settings.WebHome]].
	49	+* [[Email mass messaging>>doc:.Mass_messaging.Email_mass_messaging.WebHome]] and [[templates >>templates]]for emails.
	50	+* [[SMS mass messaging>>doc:.Mass_messaging.SMS_mass_messaging.WebHome]]. Viber > SMS cascade mailings.
	51	+* [[Push mass messaging>>doc:.Mass_messaging.Push_mass_messaging.WebHome]] to a group of customers.
	52	+* Personalization of mailings using the [[Template Engine>>doc:.Mass_messaging.Template_engine.WebHome]].
	53	+* [[Messaging calendar>>doc:.Mass_messaging.Messaging_calendar.WebHome]], [[report >>doc:.Mass_messaging.Mailing_report.WebHome]]and visualization of the mailing volume.
	54	+* [[Quality of contact information>>doc:.Mass_messaging.Contact_data_quality.WebHome]].
	55	+* [[A/B testing>>doc:.Mass_messaging.A_B_testing.WebHome]] in a mailing.
	56	+* [[Synchronization of subscriptions>>doc:.Mass_messaging.Subscription_synchronization.WebHome]]  in case of integrated Loymax Loyalty and Smart Communications modules.
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75	75	[[Control groups>>doc:.Control_groups.WebHome]]
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77		-* [[Creating >>doc:.Control_groups.WebHome]]control groups and use of control groups in [[mass messaging>>doc:.Mass_mailings.WebHome]] and [[campaigns>>doc:.Campaign_list.WebHome]].
78		-* Evaluation how the communication affects customer behaviour in a segment using control groups via [[mailing reports>>doc:.Mass_mailings.Mailing_report.WebHome]] and [[campaign reports>>doc:.Campaign_list.Campaign_report.WebHome]].
	76	+* [[Creating >>doc:.Control_groups.WebHome]]control groups and use of control groups in [[mass messaging>>doc:.Mass_messaging.WebHome]] and [[campaigns>>doc:.Campaigns.WebHome]].
	77	+* Evaluation how the communication affects customer behaviour in a segment using control groups via [[mailing reports>>doc:.Mass_messaging.Mailing_report.WebHome]] and [[campaign reports>>doc:.Campaigns.Report.WebHome]].
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86	86	* Managing [[dictionaries>>doc:.Settings_SC.Directories.WebHome]]. Adding new elements to a dictionary. System dictionary [[Unsubscribe reasons>>doc:.Settings_SC.Directories.WebHome||anchor="H42143844144243543C43D44B43944143F44043043243E44743D43843A2241F44043844743843D44B43E44243F43844143A43822"]].
87	87	* Creating a [[group of watchers>>doc:.Settings_SC.Observers.WebHome]] that will participate in mailings.
88	88	* Managing System access for [[users>>doc:.Settings_SC.Users.WebHome]] that are granted permissions to work with Smart Communications.
89		-* Creating and editing [[mailing categories>>doc:.Settings_SC.Mailing_categories.WebHome]] when sending [[mass messages>>doc:.Mass_mailings.WebHome]] to customers.
	88	+* Creating and editing [[mailing categories>>doc:.Settings_SC.Mailing_categories.WebHome]] when sending [[mass messages>>doc:.Mass_messaging.WebHome]] to customers.
90	90	* Creating [[global control groups>>doc:.Settings_SC.Global_control_group.WebHome]] to assess efficiency of communication campaigns and optimize the marketing and communication strategy.
91	91	* [[Work with containers>>doc:Main.Integration.Integration_of_SC.JS_tracker.WebHome||anchor="05"]]. i.e. individual product lists of customers.
92	92	* Identification of product catalogues. Information of how to create [[classifiers >>doc:.Settings_SC.Classifiers.WebHome]] and apply them in the [[Segment builder>>doc:.Customers.User_segments.Segment_builder.WebHome]].