Changes for page Event communication

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Author

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1		-XWiki.safronovams
	1	+XWiki.alozinskaia

Content

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1	1	(% class="lead" %)
2		-Communications triggered by events that happen in the Loymax system are classified as event communication.
	2	+Communications triggered by events that happen in the Retail Engine system are classified as event communication.
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4		-The Loymax system can monitor events and respond to them. A complete list of available events is provided in the [[dedicated article>>doc:Main.Usage.MMP.Marketing.Offers.Event_catalog.WebHome]]. For these events, marketers can configure communication channels with LP Members.
	4	+The Retail Engine system can monitor events and respond to them. A complete list of available events is provided in the [[dedicated article>>doc:Main.Usage.MMP.Marketing.Offers.Event_catalog.WebHome]]. For these events, marketers can configure communication channels with LP Members.
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6	6	The following types of event communication are available in the System:
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17	17	* **Balance request** — an LP Member requested their balance at a POS terminal.
18	18	* **Card assigned** — a customer received an LP card.
19	19	* **Purchase completion** — a receipt was finalized.
20		-* **Purchase by friend** — an LP Member who registered as a [[referral>>doc:Main.General_information.Loymax_Loyalty.Referral_system.WebHome]] made a purchase.
	20	+* **Purchase by friend** — an LP Member who registered as a [[referral>>doc:Main.General_information.Retailengine_Loyalty.Referral_system.WebHome]] made a purchase.
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22	22	{{id name="anchor1"/}}The table below lists available communication methods for in-store purchase events:
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24	24	(% class="table-bordered" %)
25	25	(% class="info" %)|**Messaging method**|**Action**|**Description**
26		-|Message to receipt|[[Message to receipt>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_actions.Message_to_receipt.WebHome]]|(((
	26	+|Message to receipt|[[Message to receipt>>doc:Main.Usage.MMP.Marketing.Offers.Action_catalog.Cheque_message.WebHome]]|(((
27	27	A predefined message appears on the customer’s receipt.
28	28	)))
29		-|Cashier message|[[Cashier message>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_actions.Message_to_cashier.WebHome]]|(((
	29	+|Cashier message|[[Cashier message>>doc:Main.Usage.MMP.Marketing.Offers.Action_catalog.Cashier_message.WebHome]]|(((
30	30	A predefined message appears on the cashier’s screen.
31	31	)))
32	32	|SMS|(% colspan="1" rowspan="5" %)[[{{id name="01"/}}Send message>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_actions.Message_sending .WebHome]]|(((
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37	37	)))
38	38	|Push|(((
39	39	Push notifications are delivered to smartphones of LP Members who have installed the LP’s mobile application. Messages may contain text only, image only, or both.
	40	+Delivery is performed via the [[Microsoft Azure>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways.Configuration_push_with_azure.WebHome]] messaging platform or through providers [[Firebase Cloud Messaging and Apple Push Notification>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways_FCM.WebHome]] and [[Huawei Mobile Services>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways_HMS.WebHome]].
40	40	)))
41	41	|Viber|(((
42	42	Instant messages are sent via Viber to LP Members registered on this messenger. Messages may contain text only, image only, text with a URL button, or text, image, and button combined.
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48	48	(% class="box warningmessage" %)
49	49	(((
50		-When using the [[Send message>>doc:Main.Usage.MMP.Marketing.Offers.Action_catalog.Message_sending.WebHome]] action, ensure that the relevant [[gateways>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.WebHome]] are configured in advance and that the corresponding [[plugins>>doc:Main.Installation_and_configuration.Additional_modules_configuring.Plugins_and_adapters.Plugins_list.WebHome||anchor="05"]] are installed.
	51	+When using the [[Send message>>doc:Main.Usage.MMP.Marketing.Offers.Action_catalog.Message_sending.WebHome]] action, ensure that the relevant [[gateways>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.WebHome]] are configured in advance and that the corresponding [[plugins>>doc:Main.Installation_and_configuration.Extra_modules.Plugins_and_adapters.Plugins_list.WebHome||anchor="05"]] are installed.
51	51	)))
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53	53	|(% style="border-color:#ffffff" %)(((
54		-When configuring the **Message to receipt**, **Cashier message**, and **Send message** actions, you can use [[filters>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_filters.WebHome]] and [[counters>>doc:Main.Usage.MMP.Marketing.Counters.WebHome]].
	55	+When configuring the **Message to receipt**, **Cashier message**, and **Send message** actions, you can use [[filters>>doc:Main.Usage.MMP.Marketing.Offers.Filters.WebHome]] and [[counters>>doc:Main.Usage.MMP.Marketing.Counters.WebHome]].
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56		-An example of a receipt message using [[metavariables>>doc:Main.Usage.MMP.System_settings.Notification_templates_and_metavariables.Structure_of_metavariables.WebHome]] is shown on the right. For more details on message templates and metavariables, refer to the corresponding [[section>>doc:Main.Usage.MMP.System_settings.Notification_templates_and_metavariables.WebHome]].
	57	+An example of a receipt message using [[metavariables>>doc:Main.Usage.MMP.Configurations.Notification_templates_and_metavariables.Structure_of_metavariables.WebHome]] is shown on the right. For more details on message templates and metavariables, refer to the corresponding [[section>>doc:Main.Usage.MMP.Configurations.Notification_templates_and_metavariables.WebHome]].
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58	58	After substituting the appropriate metavariable values, the message will appear as follows:
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77	77	* **Social media group joined** — an LP Member joined a social network group.
78	78	* **Social media activity removal** — an LP Member deleted comments, likes, or reposts from their page.
79	79	* **Social media group exit** — an LP Member left a social network group.
80		-* **Inviting friend** — a customer or LP Member acted as a [[referrer>>doc:Main.General_information.Loymax_Loyalty.Referral_system.WebHome]], and their referral entered the unique friend code during registration.
81		-* **Customer status change** — an LP Member’s [[status>>doc:Main.General_information.Loymax_Loyalty.Status_system.WebHome]] changed due to an [[offer>>doc:Main.Usage.MMP.Marketing.Offers.Offers_catalog.Offers_with_cards.WebHome]], a [[recurring task>>doc:Main.Installation_and_configuration.Extra_modules.Regular_tasks_setting.Setting_regular_task_for_setting_statuses_to_users.WebHome]], or another trigger.
	81	+* **Inviting friend** — a customer or LP Member acted as a [[referrer>>doc:Main.General_information.Retailengine_Loyalty.Referral_system.WebHome]], and their referral entered the unique friend code during registration.
	82	+* **Customer status change** — an LP Member’s [[status>>doc:Main.General_information.Retailengine_Loyalty.Status_system.WebHome]] changed due to an [[offer>>doc:Main.Usage.MMP.Marketing.Offers.Offers_catalog.Offers_with_cards.WebHome]], a [[recurring task>>doc:Main.Installation_and_configuration.Extra_modules.Regular_tasks_setting.Setting_regular_task_for_setting_statuses_to_users.WebHome]], or another trigger.
82	82	* **Status calculation** — a status was assigned to an LP Member via a [[recurring task>>doc:Main.Installation_and_configuration.Extra_modules.Regular_tasks_setting.Status_assignment_event.WebHome]] or an offer with the [[Status assignment>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_actions.Status_calculation.WebHome]] action.
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84		-The [[messaging method>>doc:||anchor="01"]] for the above actions is configured in the Loymax Platform by [[creating an offer>>doc:Main.Usage.MMP.Marketing.Offers.Offer_management.Offer_lifecycle.Offer_creation_guide.WebHome]] and selecting the [[Send message>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_actions.Message_sending .WebHome]] action for a specific [[event>>doc:Main.Usage.MMP.Marketing.Offers.Event_guide.WebHome]]. When setting up this action, you can apply [[filters>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_filters.WebHome]] and [[counters>>doc:Main.Usage.MMP.Marketing.Counters.WebHome]].
	85	+The [[messaging method>>doc:||anchor="01"]] for the above actions is configured in the Retail Engine Platform by [[creating an offer>>doc:Main.Usage.MMP.Marketing.Offers.Offer_management.Offer_lifecycle.Offer_creation_guide.WebHome]] and selecting the [[Send message>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_actions.Message_sending .WebHome]] action for a specific [[event>>doc:Main.Usage.MMP.Marketing.Offers.Event_guide.WebHome]]. When setting up this action, you can apply [[filters>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_filters.WebHome]] and [[counters>>doc:Main.Usage.MMP.Marketing.Counters.WebHome]].
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86	86	|(% style="border-color:#ffffff; width:60%" %)(((
87	87	After inserting the appropriate [[metavariable>>doc:Main.Usage.MMP.System_settings.Notification_templates_and_metavariables.Structure_of_metavariables.WebHome]] values, the message will appear as follows: