Retail Engine, 2026

Changes for page Event communication

From version 10.1
edited by Anastasia Zanina
on 2026/09/08 08:58
Change comment: Renamed back-links.
To version 4.1
edited by Andrej Rylov
on 2025/11/01 10:20
Change comment: There is no comment for this version

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1 +XWiki.arylov
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1 1  (% class="lead" %)
2 -Communications triggered by events that happen in the Retail Engine system are classified as event communication.
2 +Communications triggered by events that happen in the Loymax system are classified as event communication.
3 3  
4 -The Retail Engine system can monitor events and respond to them. A complete list of available events is provided in the [[dedicated article>>doc:Main.Usage.MMP.Marketing.Offers.Event_catalog.WebHome]]. For these events, marketers can configure communication channels with LP Members.
4 +The Loymax system can monitor events and respond to them. A complete list of available events is provided in the [[dedicated article>>doc:Main.Usage.MMP.Marketing.Offers.Event_catalog.WebHome]]. For these events, marketers can configure communication channels with LP Members.
5 5  
6 6  The following types of event communication are available in the System:
7 7  
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17 17  * **Balance request** — an LP Member requested their balance at a POS terminal.
18 18  * **Card assigned** — a customer received an LP card.
19 19  * **Purchase completion** — a receipt was finalized.
20 -* **Purchase by friend** — an LP Member who registered as a [[referral>>doc:Main.General_information.Retailengine_Loyalty.Referral_system.WebHome]] made a purchase.
20 +* **Purchase by friend** — an LP Member who registered as a [[referral>>doc:Main.General_information.Loymax_Loyalty.Referral_system.WebHome]] made a purchase.
21 21  
22 22  {{id name="anchor1"/}}The table below lists available communication methods for in-store purchase events:
23 23  
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82 82  * **Social media group joined** — an LP Member joined a social network group.
83 83  * **Social media activity removal** — an LP Member deleted comments, likes, or reposts from their page.
84 84  * **Social media group exit** — an LP Member left a social network group.
85 -* **Inviting friend** — a customer or LP Member acted as a [[referrer>>doc:Main.General_information.Retailengine_Loyalty.Referral_system.WebHome]], and their referral entered the unique friend code during registration.
86 -* **Customer status change** — an LP Member’s [[status>>doc:Main.General_information.Retailengine_Loyalty.Status_system.WebHome]] changed due to an [[offer>>doc:Main.Usage.MMP.Marketing.Offers.Offers_creation_examples.Offers_for_customer.Offers_from_members_status.WebHome]], a [[recurring task>>doc:Main.Installation_and_configuration.Extra_modules.Regular_tasks_setting.Setting_regular_task_for_setting_statuses_to_users.WebHome]], or another trigger.
85 +* **Inviting friend** — a customer or LP Member acted as a [[referrer>>doc:Main.General_information.Loymax_Loyalty.Referral_system.WebHome]], and their referral entered the unique friend code during registration.
86 +* **Customer status change** — an LP Member’s [[status>>doc:Main.General_information.Loymax_Loyalty.Status_system.WebHome]] changed due to an [[offer>>doc:Main.Usage.MMP.Marketing.Offers.Offers_creation_examples.Offers_for_customer.Offers_from_members_status.WebHome]], a [[recurring task>>doc:Main.Installation_and_configuration.Extra_modules.Regular_tasks_setting.Setting_regular_task_for_setting_statuses_to_users.WebHome]], or another trigger.
87 87  * **Status calculation** — a status was assigned to an LP Member via a [[recurring task>>doc:Main.Installation_and_configuration.Extra_modules.Regular_tasks_setting.Status_assignment_event.WebHome]] or an offer with the [[Status assignment>>doc:Main.Usage.MMP.Marketing.Offers.Action_catalog.Status_assignment.WebHome]] action.
88 88  
89 -The [[messaging method>>doc:||anchor="01"]] for the above actions is configured in the Retail Engine Platform by [[creating an offer>>doc:Main.Usage.MMP.Marketing.Offers.General_information.Offers_life_cycle.Creating_offers.WebHome]] and selecting the [[Send message>>doc:Main.Usage.MMP.Marketing.Offers.Action_catalog.Message_sending.WebHome]] action for a specific [[event>>doc:Main.Usage.MMP.Marketing.Offers.Event_catalog.WebHome]]. When setting up this action, you can apply [[filters>>doc:Main.Usage.MMP.Marketing.Offers.Filters.WebHome]] and [[counters>>doc:Main.Usage.MMP.Marketing.Counters.WebHome]].
89 +The [[messaging method>>doc:||anchor="01"]] for the above actions is configured in the Loymax Platform by [[creating an offer>>doc:Main.Usage.MMP.Marketing.Offers.General_information.Offers_life_cycle.Creating_offers.WebHome]] and selecting the [[Send message>>doc:Main.Usage.MMP.Marketing.Offers.Action_catalog.Message_sending.WebHome]] action for a specific [[event>>doc:Main.Usage.MMP.Marketing.Offers.Event_catalog.WebHome]]. When setting up this action, you can apply [[filters>>doc:Main.Usage.MMP.Marketing.Offers.Filters.WebHome]] and [[counters>>doc:Main.Usage.MMP.Marketing.Counters.WebHome]].
90 90  
91 91  |(% style="border-color:#ffffff; width:60%" %)(((
92 92  After inserting the appropriate [[metavariable>>doc:Main.Usage.MMP.Configurations.Notification_templates_and_metavariables.Structure_of_metavariables.WebHome]] values, the message will appear as follows:
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93 93  
94 94  (% class="box" %)
95 95  (((
96 -##Dear Homer Simpson, your bonus account balances are:
96 +##Dear participant Homer Simpson, your bonus account balances are:
97 97  300 bonus points, 52 stars.##
98 98  )))
99 99  
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104 104  
105 105  **Example 1**
106 106  
107 -A customer registers in the System. The registration date serves as the starting point. If the LP Member makes no purchase within two weeks, they receive a message encouraging them to shop at the Partner’s store. If no purchase occurs, a second reminder is sent two weeks later.
107 +A customer registered in the System. The registration date serves as the starting point. If the LP Member makes no purchase within two weeks, they receive a message encouraging them to shop at the Partner’s store. If no purchase occurs, a second reminder is sent two weeks later.
108 108  
109 -|(% style="border-color:#ffffff; text-align:center" %){{lightbox image="event_communication_1.png" width="700"/}}
109 +|(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Group 2_1.png" width="700"/}}
110 110  
111 111  **Example 2**
112 112  
113 -A customer registers in the System. If the LP Member makes a purchase within the first two weeks—say, on day five—the next message is scheduled for two weeks after that purchase date.
113 +A customer registered in the System. If the LP Member makes a purchase within the first two weeks—say, on day five—the next message is scheduled for two weeks after that purchase date.
114 114  
115 -|(% style="border-color:#ffffff; text-align:center" %){{lightbox image="event_communication_2.png" width="700"/}}
115 +|(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Group 1_1.png" width="700"/}}
116 116  
117 117  {{showhide showmessage="Show examples of event communication use cases" hidemessage="Hide examples of event communication use cases"}}
118 118  (% class="table-bordered" style="width:auto" %)
119 119  (% class="info" %)|**No.**|**Description**|**Event triggering the message**|**Event canceling the message**
120 120  |1|LP Member makes their first purchase but doesn’t return to the store for two weeks.|Purchase completion|Purchase completion
121 -|2|Customer links their phone number but doesn’t complete the application form.|Phone linking|Application form update
121 +|2|Customer binds their phone number but doesn’t complete the application form.|Phone binding|Application form update
122 122  |3|LP Member doesn’t redeem bonus points from their card.|Purchase completion|Payment using bonus card
123 123  |4|LP Member links a social media profile but doesn’t engage in social mechanics.|Social profile linking|Social media activity
124 124  |5|Customer registers but doesn’t invite any referrals.|Registration completion|Friend invitation
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Created 2025/11/01 07:03
Last edited 2026/09/09 09:39

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