Wiki source code of Attribution of orders
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| 1 | (% class="box infomessage" %) | ||
| 2 | ((( | ||
| 3 | **Attribution** is a set of rules that link orders and purchases to customer communications. | ||
| 4 | ))) | ||
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| 6 | If attribution functionality is enabled, an order/receipt is assigned a communication identifier. For example: | ||
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| 8 | * Consider an order/receipt as linked to a communication if the customer received a message (in case of an email/push mailing — if they **opened** a message; in case of SMS mailing — if the message was **delivered**) and made a purchase within 10 days; | ||
| 9 | * Consider an order/receipt as linked to a communication if the customer received a message and made a purchase during a defined period (for example, from July 9 to July 31 inclusive). | ||
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| 11 | |(% style="border-color:#ffffff; text-align:center" %)[[image:Attribution.png]] | ||
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| 13 | Available attribution models for [[mass messaging>>doc:Main.Smart_Communications.SMC_Use.Mass_messaging.WebHome]] and [[campaigns>>doc:Main.Smart_Communications.SMC_Use.Campaigns.WebHome]] differ from each other: | ||
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| 15 | * For mass mailings, you can select the following attribution settings: | ||
| 16 | ** **number of days since receipt of communication**; | ||
| 17 | ** **target date range **when the the purchase should be made in order to be counted; | ||
| 18 | ** **not to attribute orders/receipts** for this communication. | ||
| 19 | * For campaigns, only the following options are available: | ||
| 20 | ** **number of days since receipt of communication**; | ||
| 21 | ** **not to attribute orders/receipts** for this communication. | ||
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| 23 | |(% style="border-color:#ffffff; text-align:center" %)[[image:Campaign_attribution.png]] | ||
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| 25 | In the example below, summary metrics such as **Total orders** and **Total value of orders** are calculated using data on attributed orders/receipts. | ||
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| 27 | |(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Mailing_list.png" width="1000"/}} |