Loymax, 2026
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1 (% class="lead" %) Information about available communication channels with customers is synchronized between Loyalty Platform and Smart Communications.
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5 **Contents:**
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7 {{toc/}}
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9
10 The following sections are responsible for configuring communication channels and types of mass messaging:
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12 * __Subscription types__ — in Loyalty Platform;
13 * [[Mailing categories>>doc:Main.Smart_Communications.SMC_Use.Settings_SC.Mailing_categories.WebHome]] — in Smart Communications.
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15 Available communication channels:
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17 * **In Loyalty Platform:** SMS, Email, Push, Viber, Social Networks;
18 * **In Smart Communications:** SMS, Email, Push, Autocall, Bot.
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20 Unlike Loyalty Platform, Smart Communications does not have pre-configured mailing types. All types of mass messaging in Smart Communications  are created manually in the [[Settings ~> Mailing categories>>doc:Main.Smart_Communications.SMC_Use.Settings_SC.Mailing_categories.WebHome]] section.
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22 New subscription types created in Loyalty Platform are not processed by Smart Communications.
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24 = Subscriptions change on the Smart Communications side =
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26 **Operation mode:** information about changes to a customer’s subscription status for communication channels in Smart Communications is transmitted to Loymax Loyalty Platform in **real-time mode**.
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28 **Interface section for managing mailings:** customer profile in the [[All Customers ~> Customer Profile ~> Subscriptions>>doc:Main.Smart_Communications.SMC_Use.Customers.All_customers.WebHome||anchor="HSubscriptions"]] section. The customer profile shows all active mailing categories and the status of each communication channel through which the customer can receive messages.
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30 **How it works:** if only one mailing category is disabled for one communication channel, this change will **not** be sent to Loymax Loyalty. However, if the entire communication channel is fully disabled, Loyalty system will be informed that the customer has unsubscribed from this channel. As a result, the subscription type **Mailings** for this channel in Loymax Loyalty will become inactive.
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34 **Note:** all mailing categories from Smart Communications fall under the **Mailings** subscription type in Loymax Loyalty.
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37 Below are detailed scenarios.
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40 (% class="info" %)|=(% style="width: 306px;" %)Scenarios|=(% style="width: 663px;" %)Smart Communications|=(% style="width: 641px;" %)Loymax Loyalty
41 |(% style="width:306px" %)Customer unsubscribed from some mailings within one communication channel|(% style="width:663px" %)(((
42 Customer has all communication channels enabled in Smart Communications:
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44 [[image:Subscription_1.png||height="159" width="642"]]
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46 Customer unsubscribed from the "Black Friday" mailing category via Email:
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48 [[image:subscription_2_upd.png]]
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51 )))|(% style="width:641px" %)(((
52 Changes made in Smart Communications will **not** affect the subscription status in Loyalty Platform.
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54 |(% style="width:306px" %)Customer fully unsubscribed from one communication channel|(% style="width:663px" %)(((
55 Customer has all communication channels enabled in Smart Communications:
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57 [[image:Subscription_2.png]]Customer disabled the SMS communication channel:
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59 [[image:No_sms_channel.png]]
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61 The customer will no longer receive messages via SMS, even if there are active mailing categories for this channel (e.g. Black Friday).
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63 Loyalty Platform receives information that the customer has unsubscribed from SMS communications. The **Mailings** subscription type status for the SMS communication channel becomes inactive. Other subscription types remain unaffected in Loyalty Platform.
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65 [[image:Loyalty_subscriptions.png]]
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69
70 == {{id name="01"/}}Unsubscribing from mailings via email ==
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72 (% class="wikigeneratedid" %)Smart Communications allows customers to manage their mailing subscriptions directly via emails links.
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74 (% class="wikigeneratedid" %)**How it works:**
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76 1. An unsubscribe link is added to the email body.
77 1. The customer receives an email message and clicks the unsubscribe link.
78 1. A subscription management page opens, where the customer can adjust their mailing category and channel preferences.
79 1. The customer clicks **Update subscription settings**.
80 1. All changes are saved in the database and sent (via API) to Loyalty Platform.
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82 = Subscriptions change on the Loyalty side =
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84 **Operation mode:** Information about changes to mailing statuses in Loymax Loyalty is transferred to Smart Communications either **once daily** via __DWH__ or in **real-time** if **RabbitMQ** is configured.
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86 **Interface section for managing mailings:** [[Call Center ~> Subscriptions>>doc:Main.Usage.Call_center.Typical_processes.Subscription_management.WebHome]] or [[CRM ~> Customers ~> Customer Profile ~> Subscriptions>>doc:Main.Usage.MMP.CRM.Customers_CRM.Customer_profile.Subscriptions.WebHome]].
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88 **How it works:** If the **Mailings** subscription type for a particular channel is disabled in Loymax Loyalty, the updated channel subscription statuses will be passed to Smart Communications. However, subscription statuses for specific mailing categories in Smart Communications remain unchanged.
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92 **Read also:**
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94 * [[System dictionary Unsubscribe Reasons>>doc:Main.Smart_Communications.SMC_Use.Settings_SC.Directories.WebHome||anchor="HSystemdictionary22Unsubscribereasons22"]], where you can add reasons for unsubscribing from mailings.
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Created 2025/06/25 10:37
Last edited 2026/09/11 09:54

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