Loymax, 2026
From version 11.1
edited by Andrej Rylov
on 2025/10/08 10:57
Change comment: There is no comment for this version
To version 1.1
edited by Vera Retyeva
on 2024/02/14 08:54
Change comment: There is no comment for this version

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Title
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1 -Basic concepts and features of Smart Communications
1 +Basic concepts and features of the Smart Communications module
Parent
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1 -Main.General_information.Smart_Communications.WebHome
1 +Sandbox.WebHome
Author
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1 -XWiki.arylov
1 +XWiki.VeraRetyeva
Content
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14 14  * Customer-related events (reaching out to the call center, website visits, etc.);
15 15  * Metrics generated in the System (number of orders, average customer basket, last order date, RFM segment, and more).
16 16  
17 -|(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Customer_Karl.png" width="1000"/}}
17 +|(% style="border-color:#ffffff; text-align:center" %)[[image:Customer_Karl.png]]
18 18  
19 19  (% class="wikigeneratedid" id="H41243E43743C43E43643D43E44144243844043043143E44244B44143A43B43843543D44244143A43E43943143043743E439" %)
20 -**Customer base capabilities:**
20 +**Customer base work options:**
21 21  
22 22  * Creating customer 360 profile:
23 23  ** all known customer details;
24 -** values of customer metrics;
24 +** values of their metrics;
25 25  ** customer transactions;
26 26  ** customer-related events;
27 -** history of mass messagings related to the customer, assignment of metrics, accrual of bonus points;
27 +** history of mailing lists related to the customer, assignment of metrics, accrual of bonus points;
28 28  ** website visit history;
29 29  ** customer impact and their response actions.
30 30  * Automatic tagging of customers based on rules;
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35 35  
36 36  == Segment ==
37 37  
38 -A segment is a set of customers united by a common feature or a set of features. Segmentation features and sampling capabilities include:
38 +A set of rules uniting customers by a common feature or features. Segmentation features and sampling capabilities include:
39 39  
40 40  * Visual sampling editor;
41 41  * Samples by customer properties, customer transaction properties, transaction composition;
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45 45  * Samples based on survey results;
46 46  * Samples based on customer communication history and customer response to communication;
47 47  * Saved segments;
48 -* Support for customer source / transaction source;
48 +* Support for customer source/transaction source;
49 49  * Support for user fields in customer profiles, transactions, transaction lines.
50 50  
51 51  (((
52 52  (% class="box" %)
53 53  (((
54 -**Examples of segments**: one-time buyers, regular buyers, residents of Houston, dental powder buyers over 30 years old.
54 +**Examples of segments**: one-time buyers, regular buyers, residents of Novosibirsk, dental powder buyers over 30 years old.
55 55  )))
56 56  
57 -The System stores the rules for selecting customer profiles and current values of metrics such as the number of profiles, average check, LTV, etc. for each segment.
57 +The System stores the rules for selecting customer profiles and current values of segment metrics such as the number of profiles, average check, LTV, etc. for each segment.
58 58  
59 59  Segments are recalculated several times a day.
60 60  
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63 63  **Example of sampling rules**:
64 64  
65 65  * Contacts. SMS subscription is active: yes;
66 -* Customer. Number of orders: more than or equal to 1;
66 +* Customer. Number of receipts: more than or equal to 1;
67 67  * Customer. Age: more than or equal to 30.
68 68  
69 -A list of buyers over 30 years old who have made at least one purchase and receive SMS notifications will be formed based on these rules.
69 +A list of buyers over 30 years old who have made more than one purchase and receive an SMS notification will be formed based on these rules.
70 70  
71 -|(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Segment_example.png" width="1000"/}}
71 +|(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Sampling.png" width="1200"/}}
72 72  
73 73  
74 74  )))
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91 91  
92 92  == Mass mailing ==
93 93  
94 -Mass mailing is a onetime task for the System to select the customer profiles from a segment and send them a preset message. The following channels are available for mass mailings: email, SMS/Viber, push notifications.
94 +Mass mailing is a onetime task for the System to select the customer profiles from a segment and send them a preset text message. The following channels are available for mass mailings: email, SMS/Viber, push notifications.
95 95  
96 96  == Campaign ==
97 97  
98 -Campaigns are communication chains that describe the rules of the System interaction with customers. Campaigns are automatically executed by the System at a specified frequency.
98 +Campaigns are the communication chains that describe the rules of the System interaction with customers. Campaigns are automatically executed by the System at a specified frequency.
99 99  
100 100  (% class="wikigeneratedid" id="H41243E43743C43E43643D43E44144243844043043143E44244B44143A43E43C43C44343D43843A43044643843E43D43D44B43C43844643543F43E44743A43043C43843843C43044144143E43244B43C43844043044144144B43B43A43043C438:" %)
101 -**Capabilities of communication chains and mass mailings:**
101 +**Work options with communication chains and mass mailings:**
102 102  
103 103  * Automated communication chains and manual mass mailings;
104 104  * Visual editor of communication chains;
105 105  * Unlimited length, number of conditions and branches in communication chains;
106 -* Over 20 types of adjustable[[ triggers>>https://docs.loymaxsc.net/features/campaigns/triggers ]] launching the chains, including arbitrary customer and system-wide external events, abandoned carts, and other website events;
106 +* [[Over 20 types of adjustable triggers>>https://docs.loymaxsc.net/features/campaigns/triggers ]] running the chains, including arbitrary customer and system-wide external events, abandoned baskets, and other website events;
107 107  * Managing the criteria for customer re-entry into the communication chain;
108 108  * Visual message editor;
109 -* Message preview on devices of different size: PC, tablet, phone;
109 +* Message preview on the devices of different size: PC, tablet, phone;
110 110  * Text templates;
111 111  * Templates import;
112 112  * Quick assembly of text messages from templates;
113 -* Advanced [[template engine>>https://docs.loymaxsc.net/features/personalizaciya/makrosy ]] with support for conditions and cycles;
114 -* Variables: any attributes from the customer profile and from customer-related objects (orders, events) can be added to the message;
115 -* Option for the recipient to unsubscribe.
116 -* Personalization based on the history of website visits (viewed product categories, viewed products, abandoned carts);
117 -* Visualization of communication chains and mass messagings in the calendar;
113 +* Advanced language of the [[template engine>>https://docs.loymaxsc.net/features/personalizaciya/makrosy ]] with support for conditions and cycles;
114 +* Variables: any attributes from the customer profile and from customer-related objects (receipts, events) can be added to the message;
115 +* Mechanism to unsubscribe from mailings by the recipient.
116 +* Personalization based on the history of website visits (viewed product categories, viewed products, abandoned baskets);
117 +* Visualization of communication chains and mass mailings in the calendar;
118 118  * Sending emails and delivery analytics;
119 -* Sending emails via an external provider or via Loymax Smart Communications delivery infrastructure (up to 18 million emails per day);
120 -* Sending SMS and the respective analytics;
121 -* Sending push notifications and the respective analytics;
119 +* Sending emails via the ESP or Loymax SmartCom delivery infrastructure (up to 18 million emails per day);
120 +* Sending SMS and respective analytics;
121 +* Sending push notifications and respective analytics;
122 122  * Analysis of delivery errors, server responses and spam filters of email service providers — marking incorrect email addresses and phone numbers;
123 123  * A/B tests of communication chains;
124 124  * A/B-tests of mass mailings;
125 125  * Sending test messages;
126 -* Accounting for the recipient's time zone when sending text messages.
126 +* Taking into account the time zone of the recipient when sending text messages.
127 127  
128 128  (% class="box" %)
129 129  (((
130 130  **Campaign example:**
131 131  
132 -* Black Friday date: November 24, 2023;
132 +* Onset of date: November 24, 2023;
133 133  * Select customers from the segment: regular customers;
134 -* Send SMS message.
134 +* Send a push notification.
135 135  
136 -As part of this campaign, all customers who fall within the **Regular Customers** segment will receive an SMS message 24 hours before Black Friday.
136 +As part of this campaign, all customers who fall within the **Regular Customers** segment will receive a push notification 24 hours before Black Friday.
137 137  
138 -|(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Campaign_en.png" width="800"/}}
138 +|(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Black_friday.png" width="1200"/}}
139 139  )))
140 140  
141 141  == Analytics ==
142 142  
143 -Smart Communications provides the ability to monitor and analyze processes. The data obtained is used to generate reports and make further decisions regarding customer management.
143 +The Smart Communications module provides the ability to monitor and analyze processes. The data obtained is used to generate reports and make further decisions regarding the customer management.
144 144  
145 145  (% class="wikigeneratedid" id="H41243E43743C43E43643D43E44144243843F43E44043043143E44243544143043D43043B43844243843A43E439:" %)
146 -**Analytical capabilities:**
146 +**Analytics work options:**
147 147  
148 -* Standard reports on the customer base.
149 -* Summary reports for each communication channel, trigger chain summary report.
148 +* Standard reports on the customer base;
149 +* Summary reports for each communication channel, trigger chain summary report;
150 150  * Trend and current snapshot of customer base quality metrics.
151 -* Trend and current snapshot of message delivery for mass messagings and communication chains.
152 -* Trend and current snapshot of conversion funnel for mass messagings and communication chains.
153 -* Efficiency of mailings and communication chains — trend of assisted transactions in relation to specific mass messagings and communication chains (campaigns).
154 -* Attributing customer purchases to communication chains and mass messagings that initiated those purchases.
155 -* Report on emails open rate by time of day and week days.
156 -* Email delivery report.
157 -* Visualization of RFM segments.
151 +* Trend and current snapshot of message delivery for mailings and communication chains;
152 +* Trend and current snapshot of conversion funnel for mailings and communication chains.
153 +* Efficiency of mailings and communication chains — trend of assisted transactions in relation to specific mailings and communication chains (campaigns);
154 +* Attributing customer purchases to communication chains and mass mailings that initiated those purchases;
155 +* Report on emails open rate by time of day and week days;
156 +* Email delivery report;
157 +* Visualization of RFM segments;
158 158  * Contact data quality report.
159 159  
160 160  (% class="box" %)
161 161  (((
162 -Sample report **Customer base quality**:
162 +Sample report **Quality of customer base**:
163 163  
164 164  |(% style="border-color:#ffffff; text-align:center" %)
165 -(% class="box" %)[[image:Customer_quality.png]]
165 +(% class="box" %)[[image:attach:Analitics.png]]
166 166  )))
167 167  
168 -== Integration ==
169 -
170 -Smart Communications supports a wide range of integration capabilities:
171 -
172 -* Data import/export to/from other information systems.
173 -* Data exchange with external systems via REST API.
174 -* JavaScript tracker for analyzing customer behavior on a web site.
175 -* Communication channel integrations (email, SMS, push, in-app, chat bots, voice assistants, and others).
176 -
177 -For more information about integration capabilities, see [[Integration>>doc:Main.Integration.WebHome]]
168 +=== ===
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Content
Created 2024/02/14 08:54
Last edited 2026/04/08 04:37

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