Partners and Loyalty Programs
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Company is a unique organization that uses the functionality of the Retail Engine System, such as creating offers, issuing cards and coupons, creating and using various virtual currencies, etc.
Legal entities are used by Companies to conduct financial transactions. One Company can have several legal entities, which can be used for separation by regions, franchises, types of outlets located on the same site (for example, a coffee shop and a store or a gas station and a store) within the same organization.
Brand is a recognizable representation of the organization. A Company may have several independent brands that are associated with that Company.
The Retail Engine System uses each of these terms in the following way:
- In the Marketing Management Platform, the Company is a group of legal entities. When you create a Company, a new legal entity is created. An unlimited number of legal entities can be added to this Company in the corresponding tab. The created legal entities will be further used when setting up the Company's POS terminals. The Company entity allows to create different product catalogs and points of sale, apply offers with different preference conditions within one Loyalty Program. Except for legal entities, the Company entity includes POS terminals, Points of sale and Product catalogs.
- Legal entities are included in the Company entity. Entities are linked through POS terminals that are set up for the Company. Legal entities are required for financial transactions, e.g. for invoicing. If the BI module is integrated, they are used to perform clearing of bonus points.
- The Brands entity allows to group Company's points of sale. Brand can be created during creation of a Company, or added separately in the relevant section. Brands are used to segment points of sale, for example when creating offers for certain stores, displaying and sorting of points of sale in the Personal Account of the Loyalty Program member, as well as for generation of analytical reports.
Companies are needed to differentiate user access to Retail Engine Platform. That is, if several Company entities are created in Retail Engine Platform, access to them is allowed to the corresponding users.
Coalition Loyalty Program - a Loyalty Program created to unite several Companies.
In the Retail Engine System, a coalition can be implemented either within a single Company or by combining several Companies.
- If a coalition is formed by several legal entities created within the same Company, one Loyalty Program (LP) will be valid for all legal entities. In this case, clearing of bonus points is done internally by the Company outside the Retail Engine System.
- If a coalition is formed by association of several Companies, a common Loyalty Program will be created for all Companies, which can be managed by the Company - Coalition Administrator. In this case clearing is carried out between legal entities of the Coalition Companies.
Last edited 2026/09/09 10:09