Wiki source code of Social_networks
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| 2 | The Loymax System is integrated with the most popular social media platforms and also offers integration via an Apple ID account. | ||
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| 8 | The System records the following [[events related to social networks>>doc:Main.Using.MMP.Marketing.Offers.Event_catalog.WebHome||anchor="12"]]: | ||
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| 12 | (% class="info" %)|**Event**|**Description** | ||
| 13 | |**Binding of a Social Network Profile**|This event occurs when a Loyalty Programme (LP) Member links their social network profile in the Personal Account. This will allow them to subsequently log into the System using the credentials of the linked social network, as well as participate in various marketing campaigns targeted at social networks. | ||
| 14 | |**Joining a Group**|This event occurs when an LP Member joins a group on a social network. | ||
| 15 | |**Leaving a Group**|This event occurs when an LP Member leaves a group on a social network. | ||
| 16 | |**Activity in Social Networks**|This event occurs when an LP Member likes posts in a social network group, leaves comments, or reposts content (objects for tracking activity are configured in the offer). For this event to occur, the LP Member must link their social network accounts to their Personal Account. | ||
| 17 | |**Deletion of Activity in Social Networks**|This event is triggered when an LP Member removes likes, comments, or reposts from their page. For this event to be registered, the LP Member must have their social network accounts linked in their Personal Account. | ||
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| 19 | (% class="box infomessage" %) | ||
| 20 | ((( | ||
| 21 | Currently, the System does not have an **Unlinking of Profile from Social Network** event. Consequently, it is not possible to track which Participants in the Loyalty Programme who previously linked their profiles have since unlinked them. | ||
| 22 | ))) | ||
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| 25 | Registration in the Loyalty Programme can also be done using any of the social media platforms listed below. | ||
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| 31 | (% class="info" %)|**Activity / Social Media**|((( | ||
| 32 | {{lightbox image="Вконтакте.png" width="30"/}} | ||
| 33 | )))|((( | ||
| 34 | {{lightbox image="Одноклассники.png" width="30"/}} | ||
| 35 | )))|{{lightbox image="apple1.png" width="23"/}} | ||
| 36 | |**Like**|(% style="text-align:center" %)**+**|(% style="text-align:center" %)**+**|(% style="text-align:center" %) | ||
| 37 | |**Repost**|(% style="text-align:center" %)**+**|(% style="text-align:center" %) |(% style="text-align:center" %) | ||
| 38 | |**Comment**|(% style="text-align:center" %)**+**|(% style="text-align:center" %)**+**|(% style="text-align:center" %) | ||
| 39 | |**Joining a Group**|(% style="text-align:center" %)**+**|(% style="text-align:center" %)**+**|(% style="text-align:center" %) | ||
| 40 | |**Account Linking**|(% style="text-align:center" %)**+**|(% style="text-align:center" %)**+**|(% style="text-align:center" %)**+** | ||
| 41 | )))|(% style="border-color:white" %)((( | ||
| 42 | For each event related to social media, the following [[actions>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.WebHome]] can be configured in offers: | ||
| 43 | |||
| 44 | * [[Accrual of extra bonus points>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Additional_bonuses.WebHome]] or [[bonus points deduction>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Bonuses_withdrawal.WebHome]], | ||
| 45 | * [[Message sending>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Message_sending.WebHome]] — SMS, email, push, or Viber*, | ||
| 46 | * [[Counter>>doc:Main.Using.MMP.Marketing.Counters.WebHome]] — for counting the number of events. | ||
| 47 | |||
| 48 | *//Access to Viber within the Russian Federation is restricted. Usage in other countries is carried out by Companies in accordance with the legislation of those countries.// | ||
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| 50 | Processing of the **Social Network Profile Linking** event occurs immediately upon adding the link in the Personal Account. | ||
| 51 | For example, bonus points will be accrued to the Loyalty Programme Member's account immediately after linking their social media account (if such rules are defined in the offer). | ||
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| 53 | To process other events, it is necessary to create a regular task for collecting data from specified social network groups. A periodically executed handler checks recent posts in the social network group associated with the Loyalty Programme and gathers information about group members, comments, reposts, and **Likes**. Then, based on the offer settings, the collected information is processed, and the predefined actions are either executed or not, depending on the results. | ||
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| 55 | (% class="lead" %) | ||
| 56 | Various [[offers>>doc:Main.Using.MMP.Marketing.Offers.Offers_creation_examples.Offers_for_customer.Offers_for_customer_activity.Offers_for_activity_in_social_networks.WebHome]] can be created based on social media events: | ||
| 57 | |||
| 58 | * Bonus points for linking a social network profile, | ||
| 59 | * Bonus points for joining a social network group, | ||
| 60 | * Bonus points for reposts/comments/**Likes**, | ||
| 61 | * 5 bonus points for the first **Like**, 1 bonus point for subsequent **Likes**, but no more than 15 per month, | ||
| 62 | * Deduction of bonus points in case of leaving a group, | ||
| 63 | * Deduction of bonus points in case of deleting a repost. | ||
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| 65 | (% class="box" %) | ||
| 66 | ((( | ||
| 67 | **READ ALSO:** | ||
| 68 | |||
| 69 | * [[Instructions for configuring integration between the Loymax system and social networks>>doc:Main.Installation_and_configuration.Extra_modules.Social_networks_configuration.WebHome]] | ||
| 70 | * [[Instructions for creating social media mailings>>doc:Sandbox.Social_networks_mailings.Creating_of_mailing_in_social_networks.WebHome]] | ||
| 71 | ))) | ||
| 72 | ))) |