Loymax, 2025
From version 12.1
edited by Vera Retyeva
on 2025/05/07 11:00
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To version 2.1
edited by Anastasia Zanina
on 2024/06/05 08:40
Change comment: Upload new image "Smc.png", version 1.1

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3 -[[Loymax Smart Communications>>doc:Main.General_information.Smart_Communications.WebHome]] is a product designed to automate communications with Loyalty Program members.
4 -
5 -**Smart Communications** module can be connected using a [[special plugin>>url:https://docs.loymax.io/bin/create/Main/Installation_and_configuration/Extra_modules/Plugins_and_adapters/Plugins_list/WebHome?parent=Main.Usage.Smart_Communications.WebHome#03]] that enables **Smart Communications** menu with access to all the tools of the product.
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8 -)))
9 -
10 -For detailed guidelines on how to work with **Smart Communications** and recommendations on how to create mailings and use other functionality, please refer to the child articles of this section:
11 -
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16 -[[Summary>>doc:.Review.WebHome]]
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18 -Dashboard with summary analytics on the customer base:
19 -
20 -* Quality of customer base (by months).
21 -* Percentage of returning customers (with 2 or more purchases) and revenues from such customers.
22 -* Customer base quality trend.
23 -* Ratio of normal and assisted sales. **Assisted sales **mean the [[attributed receipts>>doc:.Receipt_attribution.WebHome]] related to communications carried out by the **Smart Communications **module.
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27 -[[Customers>>doc:.Customers.WebHome]]
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29 -* [[Customer information>>doc:.Customers.All_clients.WebHome]]. List of customers and customer profiles. Easy search by personal details and purchases.
30 -* [[User segments>>doc:.Customers.User_segments.WebHome]]. Creation and editing customer segments in the [[Segment Builder>>doc:.Customers.User_segments.Segment_builder.WebHome]]. [[Metrics >>doc:.Customers.User_segments.Segment_builder.Metrics.WebHome]]applied in the **Segment Builder**. [[Examples of building segments in Smart Communications>>doc:.Customers.User_segments.Segment_builder.Segment_examples.WebHome]].
31 -* [[RFM segments>>doc:.Customers.RFM_segments.WebHome]] — segmentation of customers based on their purchase data: purchase recency, purchase frequency and amount of money spent by customers.
32 -* [[Target audiences>>doc:.Customers.Tags.WebHome]] (TA). Adding customers to a target audience. Managing the list of target audiences. [[Import of target audiences>>doc:.Customers.Tags.WebHome||anchor="H41843C43F43E44044244643543B43543244B44543044343443844243E440438439"]].
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36 -[[Campaigns>>doc:.Campaign_list.WebHome]]
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38 -* [[Creating and editing>>doc:.Campaign_list.Campaigns_Creation.WebHome]] campaigns.
39 -* Adding [[triggers>>doc:.Campaign_list.Triggers.WebHome]] and [[actions >>doc:.Campaign_list.Actions.WebHome]]to a campaign.
40 -* [[Campaign report>>doc:.Campaign_list.Campaign_report.WebHome]] viewing.
41 -* Work with [[abandoned cart>>doc:.Campaign_list.Abandoned_cart.WebHome]]. [[JS tracker>>doc:Main.Integration.Integration_of_SC.JS_tracker.WebHome]].
42 -* [[Instant campaigns>>doc:.Campaign_list.Campaign_recipes.WebHome]].
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46 -[[Mass messaging>>doc:.Mass_mailings.WebHome]]
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48 -* [[Creating >>doc:.Mass_mailings.WebHome]]mass messaging. Mailing [[settings>>doc:.Mass_mailings.mailing_settings.WebHome]].
49 -* [[Email mass messaging>>doc:.Mass_mailings.Emails.WebHome]] and [[templates>>doc:.Mass_mailings.Emails.Templates.WebHome]] for emails.
50 -* [[SMS >>doc:.Mass_mailings.SMS_mailings.WebHome]]mass messaging. Viber > SMS cascade mailings.
51 -* [[Push mass messaging>>doc:.Mass_mailings.Push_mailings.WebHome]] to a group of customers.
52 -* Personalisation of mailings using the [[Template Engine>>doc:.Mass_mailings.Template_builder.WebHome]].
53 -* [[Messaging Calendar>>doc:.Mass_mailings.Mailing_calendar.WebHome]], [[report>>doc:.Mass_mailings.Mailing_report.WebHome]] and visualisation of the mailing volume.
54 -* [[Recommendations for quality mailings>>doc:.Mass_mailings.High-quality_mailings_recommendations.WebHome]]: [[Postmaster settings>>doc:.Mass_mailings.High-quality_mailings_recommendations.Post_master.WebHome]], [[DNS>>doc:.Mass_mailings.High-quality_mailings_recommendations.DNS_configuring.WebHome]] and [[Avatar for email>>doc:.Mass_mailings.High-quality_mailings_recommendations.Mail_avatar.WebHome]]. [[IP address warming up>>doc:.Mass_mailings.High-quality_mailings_recommendations.Mail_avatar.WebHome]] and [[Blacklist exit>>doc:.Mass_mailings.High-quality_mailings_recommendations.Blacklist.WebHome]].
55 -* [[Quality of contact information>>doc:.Mass_mailings.Contact_data_quality.WebHome]].
56 -* [[A/B testing >>doc:.Mass_mailings.A_B_testing.WebHome]]in a mailing.
57 -* [[Synchronization of subscriptions >>doc:.Mass_mailings.Mailing_Loyalty_SC.WebHome]] in case of integrated Loymax Loyalty and Smart Communications modules.
58 -)))
59 -|(% style="width:346px" %)(((
60 -(% class="lead" %)
61 -[[Polls>>doc:.Survey.WebHome]]
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63 -* [[Creating and sending polls>>doc:.Survey.WebHome]] to customers.
64 -* [[Branding >>doc:.Settings_SC.Design.WebHome]]of pages with polls.
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67 -(% class="lead" %)
68 -[[Promocodes>>doc:.Promo_codes.WebHome]]
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70 -* [[Promocodes generation and impot>>doc:.Promo_codes.WebHome]] in Smart Communications.
71 -* Issue of promocodes and their use in the [[Segment Builder>>doc:.Customers.User_segments.Segment_builder.WebHome]].
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73 -|(% style="width:346px" %)(((
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75 -[[Control groups>>doc:.Control_groups.WebHome]]
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77 -* [[Creating >>doc:.Control_groups.WebHome]]control groups and use of control groups in [[mass messaging>>doc:.Mass_mailings.WebHome]] and [[campaigns>>doc:.Campaign_list.WebHome]].
78 -* Evaluation how the communication affects customer behaviour in a segment using control groups via [[mailing reports>>doc:.Mass_mailings.Mailing_report.WebHome]] and [[campaign reports>>doc:.Campaign_list.Campaign_report.WebHome]].
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80 -|(% style="width:346px" %)(((
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82 -[[Settings>>doc:.Settings_SC.WebHome]]
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84 -* [[General settings>>doc:.Settings_SC.Settings.WebHome]] of the main parameters in Smart Communications.
85 -* Managing [[field >>doc:.Settings_SC.Data_field.WebHome]]sets for various objects used in Smart Communications. Managing the [[order of fields in Customer Profile>>doc:.Settings_SC.Data_field.Views_management.WebHome]].
86 -* Managing [[dictionaries>>doc:.Settings_SC.Directories.WebHome]]. Adding new elements to a dictionary. System dictionary [[Unsubscribe reasons>>doc:.Settings_SC.Directories.WebHome||anchor="H42143844144243543C43D44B43944143F44043043243E44743D43843A2241F44043844743843D44B43E44243F43844143A43822"]].
87 -* Creating a [[group of watchers>>doc:.Settings_SC.Observers.WebHome]] that will participate in mailings.
88 -* Управление [[пользователями>>doc:.Settings_SC.Users.WebHome]], для которых выдаются права по работе с продуктом Smart Communications.
89 -* Создание и редактирование [[категорий рассылок>>doc:.Settings_SC.Mailing_categories.WebHome]] при [[массовых рассылках>>doc:.Mass_mailings.WebHome]] клиентам.
90 -* Формирование [[глобальных контрольных групп>>doc:.Settings_SC.Global_control_group.WebHome]] для оценки эффективности коммуникационных кампаний и оптимизации стратегии маркетинга и коммуникации.
91 -* [[Работа с контейнерами>>doc:Main.Integration.Integration_of_SC.JS_tracker.WebHome||anchor="05"]] — индивидуальными клиентскими списками товаров.
92 -* Идентификация каталогов товаров. Создание [[классификаторов>>doc:.Settings_SC.Classifiers.WebHome]] и их использвание в [[Построителе сегментов>>doc:.Customers.User_segments.Segment_builder.WebHome]].
93 -* Отслеживание [[источников событий>>doc:.Settings_SC.Event_sources.WebHome]] и их использование в [[Построителе сегментов>>doc:.Customers.User_segments.Segment_builder.WebHome]].
94 -* Отслеживание [[истории действий>>doc:.Settings_SC.History.WebHome]], совершенных пользователями через АРМ.
95 -* Настройка [[оформления>>doc:.Settings_SC.Design.WebHome]] страниц отписки и опросов.
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100 -(((
101 -**Об интеграции Loymax Smart Communications читайте в отдельных разделах:**
102 -
103 -* [[Интеграция>>doc:Main.Integration.Integration_of_SC.WebHome]] Smart Communications
104 -* Smart Communications [[REST API>>doc:Main.Integration.Integration_of_SC.Data_communiction.SmC_API.WebHome]]
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108 -|(% style="border-color:white; width:20%" %){{lightbox image="smart_comm_roles.png" width="450"/}}|(% style="border-color:white" %)(((
109 -Разделы Smart Communications отображаются пользователю в зависимости от его роли и [[прав доступа>>doc:.Settings_SC.Users.WebHome||anchor="H41F44043043243043443E44144244343F430"]].
110 -
111 -Для работы с продуктом Smart Communications в разделе [[Права - роли>>doc:Main.Using.MMP.Configurations.Rights_and_roles.WebHome]] необходимо выдать пользователю следующие права:
112 -
113 -* **Пользователь АРМ имеет доступ к разделу Smart Communications.**
114 -
115 -А также одно из следующих прав (в зависимости от роли пользователя):
116 -
117 -* **Пользователь АРМ имеет права оператора контакт-центра на модуль Smart Communications**;
118 -* **Пользователь АРМ имеет права маркетолога на модуль Smart Communications**;
119 -* **Пользователь АРМ имеет права аналитика на модуль Smart Communications**;
120 -* **Пользователь АРМ имеет права дизайнера на модуль Smart Communications**;
121 -* **Пользователь АРМ имеет право на просмотр и редактирование кампаний в модуле Smart Communications**;
122 -* **Пользователь АРМ имеет права администратора на модуль Smart Communications**.
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124 -|(% colspan="2" style="border-color:white; width:20%" %)(% class="box infomessage" %)
125 -(((
126 -**Примечания:**
127 -
128 -* Для всех пользователей (кроме администратора) необходимо выдать дополнительно право **Пользователь АРМ имеет право просматривать партнёров**.
129 -* Для работы с методами API нужно выдать право **Пользователь АРМ имеет права к API на модуль Smart Communications**.
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133 -(((
134 -**Read also:**
135 -
136 -* [[Общая информация о продукте Loymax Smart Communications >>doc:Main.General_information.Smart_Communications.WebHome]]
137 -* [[Основные понятия и возможности Smart Communications>>doc:Main.General_information.Smart_Communications.Basic_terms.WebHome]]
138 -* [[Плагин для работы с продуктом Smart Communications>>doc:Main.Installation_and_configuration.Extra_modules.Plugins_and_adapters.Plugins_list.WebHome||anchor="Smart Communications"]]
139 -* [[Часто задаваемые вопросы>>doc:Main.Frequently_asked_questions.SmartCom_FAQ.WebHome]], связанные с работой Smart Communications
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143 -{{lightbox image="Role_creation.png"/}}
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145 -To work with the module in [[Permissions and Roles>>doc:Main.Usage.MMP.System_settings.Permissions_and_roles.WebHome]] you need to grant the permission **Rights to access the Smart Communications section** and one of the following permissions (depending on the user role):
146 -
147 -* Contact Center Operator rights for the Smart Communications module;
148 -* Marketer's rights to the Smart Communications module;
149 -* Analyst rights to the Smart Communications module;
150 -* Designer rights to the Smart Communications module;
151 -* Administrator rights to the Smart Communications module.
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155 -**Notes:**
156 -
157 -1. For all users (except for the Administrator) it is necessary to give additional permission **The MMP user has the right to view Partners**.
158 -1. To work with API methods, you need to grant **Rights to API to the Smart Communications module**.
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163 -(((
164 -**Read also:**
165 -
166 -* [[Frequently asked questions related to the operation of the Smart Communications product>>doc:Main.Frequently_asked_questions.SmartCom_FAQ.WebHome]]
167 -)))
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Created 2024/06/05 08:40
Last edited 2025/07/09 07:09

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