Non-event communication
The primary goal of this type of communication is to capture the LP Member’s attention and encourage active engagement in the Loyalty Program.
This communication type is not linked to events within the Loymax system. There are three main types of non-event communication available in the System:
Mailings
The System supports five types of mailings (see table below). When creating a mailing, the marketer can specify the communication method, assign it to a marketing campaign, define the target audience, and estimate the preliminary cost of the mailing. The marketer starts the mailing at the desired time and then tracks the status of sent messages.
| Communication method | Description |
| SMS | Send short text-only messages to LP Members’ phone numbers. |
Send emails to LP Members. Messages may include formatted text, images, and links. | |
| Push | Send push notifications to smartphones of LP Members who have the Loyalty Program’s Mobile application installed. Messages may contain text only, image only, or both text and image. |
| Viber* | Send instant messages via Viber to LP Members registered on this messenger. Messages may contain text only, image only, text with a URL button, or text, image, and button combined. |
| Social networks | Send messages to LP Members who have social media accounts (e.g., VKontakte, Odnoklassniki, etc.). Messages may contain text only. Message templates must undergo prior moderation by the social media platform. |
For more details on all mailing types and how to create them, refer to the Communications section. You can also see step-by-step instructions for creating mailings via any of the listed channels:
Offer information
Interaction with LP Members can also occur through dedicated sections of the Personal account (PA) and the Mobile application (MA).
1. OffersOne available communication channel with LP Members is the Offers section in the Personal account and the Mobile application. In the Loymax Platform section Promo content, you can create content for publication in the PA and MA. If no target audience (TA) is selected when creating the content, the offer will be visible to all LP Members. Display timing can be configured—for example, show the offer several days before it starts and automatically hide outdated promotions. 2. Personalized productsThe Personalized products section in the Personal account and Mobile application displays content created as part of the Favorite products mechanics. The LP Member can select a limited number of products from the displayed list to receive a predefined preference when purchasing them during the offer period. The number of selectable products and the logic for generating the displayed list are configured when setting up the mechanics. For a detailed guide on creating such offers and configuring personalized product content, see here. |
|
Feedback
A dedicated section in the Personal account and Mobile application allows LP Members to contact the Loyalty Program’s Technical Support team.
Thus, through the Personal account and Mobile application, LP Members can not only receive information from the Loyalty Program Partner but also proactively initiate communication via feedback.