Non-event communication

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The primary goal of this type of communication is to capture the LP Member’s attention and encourage active engagement in the Loyalty Program.

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This communication type is not linked to [[events>>doc:Main.Usage.MMP.Marketing.Offers.Event_catalog.WebHome]] within the Loymax system. There are **three main types** of non-event communication available in the System:

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== Mailings ==

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To create and manage mailings, you must first [[configure gateways>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.WebHome]] and, if needed, install the corresponding [[plugins>>doc:Main.Installation_and_configuration.Extra_modules.Plugins_and_adapters.Plugins_list.WebHome||anchor="05"]].

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{{id name="mailing_types"/}}The System supports five types of [[mailings>>doc:Main.Usage.MMP.Communications.Mailings.WebHome]] (see table below). When [[creating a mailing>>doc:Main.Usage.MMP.Communications.Mailings.Mailing_creating.WebHome||style="background-color: rgb(255, 255, 255);"]], the marketer can specify the communication method, assign it to a [[marketing campaign>>doc:Main.Usage.MMP.Marketing.Marketing_campaigns.WebHome]], define the [[target audience>>doc:Main.Usage.MMP.CRM.Target_groups.WebHome]], and estimate the preliminary cost of the mailing. The marketer starts the mailing at the desired time and then tracks the [[status>>doc:Main.Usage.MMP.Communications.Mailings.Message_statuses.WebHome||style="background-color: rgb(255, 255, 255);"]] of sent messages.

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(% class="info" %)|(% style="width:146px" %)**Communication method**|**Description**

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|SMS|(((

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Send short text-only messages to LP Members’ phone numbers.

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Messages can be delivered via providers [[Devino Telecom>>https://devinotele.com/ru/?client_id=16647889331001047333]], [[SmsTraffic>>https://www.smstraffic.ru/]], [[StreamTelecom>>https://stream-telecom.ru/]], or using the [[SMPP protocol>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Sms_gateways.Creating_SMPP_gateway.WebHome]].

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|Email|(((

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Send emails to LP Members. Messages may include formatted text, images, and links.

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Delivery is handled through the [[Devino Telecom>>https://devinotele.com/ru/?client_id=16647889331001047333]] provider or via the [[SMTP protocol>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Email_gateways.WebHome]].

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|Push|(((

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Send push notifications to smartphones of LP Members who have the Loyalty Program’s [[Mobile application>>doc:Main.Usage.Mobile_application.WebHome]] installed. Messages may contain text only, image only, or both text and image.

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Delivery is handled through the [[Microsoft Azure>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways.Configuration_push_with_azure.WebHome]] messaging platform or via providers [[Firebase Cloud Messaging and Apple Push Notification>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways_FCM.WebHome]] and [[Huawei Mobile Services>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways_HMS.WebHome]].

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|Viber*|(((

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Send instant messages via Viber to LP Members registered on this messenger. Messages may contain text only, image only, text with a URL button, or text, image, and button combined.

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Messages are sent via [[providers>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Viber_gateways.WebHome]] Devino Telecom and SmsTraffic.

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|Social networks|(((

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Send messages to LP Members who have social media accounts (e.g., VKontakte, Odnoklassniki, etc.). Messages may contain text only. Message templates must undergo prior moderation by the social media platform.

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Delivery is handles through providers Devino Telecom and SmsTraffic.

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For more details on all mailing types and how to create them, refer to the [[Communications>>doc:Main.Usage.MMP.Communications.WebHome]] section. You can also see step-by-step instructions for creating mailings via any of the listed channels:

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* [[Creating SMS mailings>>doc:Main.Usage.MMP.Communications.Mailings.Mailing_creating.Creating_of_smsl_mailing.WebHome]],

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* [[Creating email mailings>>doc:Main.Usage.MMP.Communications.Mailings.Mailing_creating.Creating_of_email_mailing.WebHome]],

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* [[Creating push notifications>>doc:Main.Usage.MMP.Communications.Mailings.Mailing_creating.Push_notification_creating.WebHome]],

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* [[Creating Viber mailings>>doc:Main.Usage.MMP.Communications.Mailings.Mailing_creating.Creating_of_viber_mailing.WebHome]].

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== Offer information ==

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Interaction with LP Members can also occur through dedicated sections of the [[Personal account>>doc:Main.Usage.Personal_account.WebHome]] (PA) and the [[Mobile application>>doc:Main.Usage.Mobile_application.WebHome]] (MA).

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==== {{id name="001"/}}1. Offers ====

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One available communication channel with LP Members is the **Offers** section in the [[Personal account>>doc:Main.Usage.Personal_account.Typical_processes.Offers_view.WebHome]] and the [[Mobile application>>doc:Main.Usage.Mobile_application.Typical_processes.Offers_view.WebHome]]. In the Loymax Platform section [[Promo content>>doc:Main.Usage.MMP.Communications.Promotion_materials.Creating_promotion_materials.WebHome]], you can create content for publication in the PA and MA. If no [[target audience>>doc:Main.Usage.MMP.CRM.Target_groups.WebHome]] (TA) is selected when creating the content, the offer will be visible to all LP Members. Display timing can be configured—for example, show the offer several days before it starts and automatically hide outdated promotions.

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==== {{id name="003"/}}2. Personalized products ====

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The **Personalized products** section in the [[Personal account>>doc:Main.Usage.Personal_account.Typical_processes.Personal_goods_view.WebHome]] and [[Mobile application>>doc:Main.Usage.Mobile_application.Typical_processes.Personal_goods_view.WebHome]] displays content created as part of the [[Favorite products>>doc:Main.General_information.Loymax_Loyalty.Offers.Individual_offers_in_LP.Favorite_goods_offer.WebHome]] mechanics. The LP Member can select a limited number of products from the displayed list to receive a predefined preference when purchasing them during the [[offer>>doc:Main.Usage.MMP.Marketing.Offers.Offers_creation_examples.Offers_for_goods_groups.Offers_with_favorite_goods.WebHome]] period. The number of selectable products and the logic for generating the displayed list are configured when setting up the mechanics. For a detailed guide on creating such offers and configuring personalized product content, see [[here>>doc:Main.Usage.MMP.Marketing.Offers.Guides.Setting_favorite_goods_offer.Personal_product_guide.WebHome]].

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== Feedback ==

A dedicated section in the [[Personal account>>doc:Main.Usage.Personal_account.Typical_processes.Feedback.WebHome]] and [[Mobile application>>doc:Main.Usage.Mobile_application.Typical_processes.Feedback.WebHome]] allows LP Members to contact the Loyalty Program’s Technical Support team.

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Thus, through the Personal account and Mobile application, LP Members can not only receive information from the Loyalty Program Partner but also proactively initiate communication via [[feedback>>doc:Main.Usage.Feedback.WebHome]].

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