Changes for page Non-event communication

Summary

• Page properties (2 modified, 0 added, 0 removed)

Details

Page properties

Author

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1		-XWiki.alozinskaia
	1	+XWiki.safronovams

Content

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1	1	(% class="lead" %)
2	2	The primary goal of this type of communication is to capture the LP Member’s attention and encourage active engagement in the Loyalty Program.
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4		-This communication type is not linked to [[events>>doc:Main.Usage.MMP.Marketing.Offers.Event_catalog.WebHome]] within the Retail Engine system. There are **three main types** of non-event communication available in the System:
	4	+This communication type is not linked to [[events>>doc:Main.Usage.MMP.Marketing.Offers.Event_catalog.WebHome]] within the Loymax system. There are **three main types** of non-event communication available in the System:
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6	6	{{toc depth="2" start="2"/}}
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11	11	(% class="box successmessage" %)
12	12	(((
13		-To create and manage mailings, you must first [[configure gateways>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.WebHome]] and, if needed, install the corresponding [[plugins>>doc:Main.Installation_and_configuration.Extra_modules.Plugins_and_adapters.Plugins_list.WebHome||anchor="05"]].
	13	+To create and manage mailings, you must first [[configure gateways>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.WebHome]] and, if needed, install the corresponding [[plugins>>doc:Main.Installation_and_configuration.Additional_modules_configuring.Plugins_and_adapters.Plugins_list.WebHome||anchor="05"]].
14	14	)))
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16		-{{id name="mailing_types"/}}The System supports five types of [[mailings>>doc:Main.Usage.MMP.Communications.Mailings.WebHome]] (see table below). When [[creating a mailing>>doc:Main.Usage.MMP.Communications.Mailings.Mailing_creating.WebHome||style="background-color: rgb(255, 255, 255);"]], the marketer can specify the communication method, assign it to a [[marketing campaign>>doc:Main.Usage.MMP.Marketing.Marketing_campaigns.WebHome]], define the [[target audience>>doc:Main.Usage.MMP.CRM.Target_groups.WebHome]], and estimate the preliminary cost of the mailing. The marketer starts the mailing at the desired time and then tracks the [[status>>doc:Main.Usage.MMP.Communications.Mailings.Message_statuses.WebHome||style="background-color: rgb(255, 255, 255);"]] of sent messages.
	16	+{{id name="mailing_types"/}}The System supports five types of [[mailings>>doc:Main.Usage.MMP.Communications.Mailings.WebHome]] (see table below). When [[creating a mailing>>doc:Main.Usage.MMP.Communications.Mailings.Mailing_creating.WebHome||style="background-color: rgb(255, 255, 255);"]], the marketer can specify the communication method, assign it to a [[marketing campaign>>doc:Main.Usage.MMP.Marketing.Marketing_campaigns.WebHome]], define the [[segment>>doc:Main.Usage.MMP.CRM.Target_audiences.WebHome]], and estimate the preliminary cost of the mailing. The marketer starts the mailing at the desired time and then tracks the [[status>>doc:Main.Usage.MMP.Communications.Mailings.Message_statuses.WebHome||style="background-color: rgb(255, 255, 255);"]] of sent messages.
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18	18	(% class="table-bordered" style="width:auto" %)
19	19	(% class="info" %)|(% style="width:146px" %)**Communication method**|**Description**
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47	47	|(% style="border-color:white" %)(((
48	48	==== {{id name="001"/}}1. Offers ====
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50		-One available communication channel with LP Members is the **Offers** section in the [[Personal account>>doc:Main.Usage.Personal_account.Typical_processes.Offers_view.WebHome]] and the [[Mobile application>>doc:Main.Usage.Mobile_application.Typical_processes.Offers_view.WebHome]]. In the Retail Engine Platform section [[Promo content>>doc:Main.Usage.MMP.Communications.Promotion_materials.Creating_promotion_materials.WebHome]], you can create content for publication in the PA and MA. If no [[segment>>doc:Main.Usage.MMP.CRM.Target_audiences.WebHome]] is selected when creating the content, the offer will be visible to all LP Members. Display timing can be configured—for example, show the offer several days before it starts and automatically hide outdated promotions.
	50	+One available communication channel with LP Members is the **Offers** section in the [[Personal account>>doc:Main.Usage.Personal_account.Typical_processes.Offers_view.WebHome]] and the [[Mobile application>>doc:Main.Usage.Mobile_application.Typical_processes.Offers_view.WebHome]]. In the Loymax Platform section [[Promo content>>doc:Main.Usage.MMP.Communications.Promotion_materials.Creating_promotion_materials.WebHome]], you can create content for publication in the PA and MA. If no [[segment>>doc:Main.Usage.MMP.CRM.Target_audiences.WebHome]] is selected when creating the content, the offer will be visible to all LP Members. Display timing can be configured—for example, show the offer several days before it starts and automatically hide outdated promotions.
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52	52	==== {{id name="003"/}}2. Personalized products ====
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