Changes for page Non-event communication

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Author

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1		-XWiki.safronovams
	1	+XWiki.alozinskaia

Content

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13	13	To create and manage mailings, you must first [[configure gateways>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.WebHome]] and, if needed, install the corresponding [[plugins>>doc:Main.Installation_and_configuration.Extra_modules.Plugins_and_adapters.Plugins_list.WebHome||anchor="05"]].
14	14	)))
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16		-{{id name="mailing_types"/}}The System supports five types of [[mailings>>doc:Main.Usage.MMP.Communications.Mailings.WebHome]] (see table below). When [[creating a mailing>>doc:Main.Usage.MMP.Communications.Mailings.Mailing_creating.WebHome||style="background-color: rgb(255, 255, 255);"]], the marketer can specify the communication method, assign it to a [[marketing campaign>>doc:Main.Usage.MMP.Marketing.Marketing_campaigns.WebHome]], define the [[target audience>>doc:Main.Usage.MMP.CRM.Target_groups.WebHome]], and estimate the preliminary cost of the mailing. The marketer starts the mailing at the desired time and then tracks the [[status>>doc:Main.Usage.MMP.Communications.Mailings.Message_statuses.WebHome||style="background-color: rgb(255, 255, 255);"]] of sent messages.
	16	+{{id name="mailing_types"/}}The System supports five types of [[mailings>>doc:Main.Usage.MMP.Communications.Mailings.WebHome]] (see table below). When [[creating a mailing>>doc:Main.Usage.MMP.Communications.Mailings.Mailing_creating.WebHome||style="background-color: rgb(255, 255, 255);"]], the marketer can specify the communication method, assign it to a [[marketing campaign>>doc:Main.Usage.MMP.Marketing.Marketing_campaigns.WebHome]], define the [[segment>>doc:Main.Usage.MMP.CRM.Target_audiences.WebHome]], and estimate the preliminary cost of the mailing. The marketer starts the mailing at the desired time and then tracks the [[status>>doc:Main.Usage.MMP.Communications.Mailings.Message_statuses.WebHome||style="background-color: rgb(255, 255, 255);"]] of sent messages.
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18	18	(% class="table-bordered" style="width:auto" %)
19	19	(% class="info" %)|(% style="width:146px" %)**Communication method**|**Description**
20	20	|SMS|(((
21		-Send short text-only messages to LP Members’ phone numbers.
22		-Messages can be delivered via providers [[Devino Telecom>>https://devinotele.com/ru/?client_id=16647889331001047333]], [[SmsTraffic>>https://www.smstraffic.ru/]], [[StreamTelecom>>https://stream-telecom.ru/]], or using the [[SMPP protocol>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Sms_gateways.Creating_SMPP_gateway.WebHome]].
	21	+Send short text-only messages to LP Members’ phone numbers.
23	23	)))
24	24	|Email|(((
25		-Send emails to LP Members. Messages may include formatted text, images, and links.
26		-Delivery is handled through the [[Devino Telecom>>https://devinotele.com/ru/?client_id=16647889331001047333]] provider or via the [[SMTP protocol>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Email_gateways.WebHome]].
	24	+Send emails to LP Members. Messages may include formatted text, images, and links.
27	27	)))
28	28	|Push|(((
29		-Send push notifications to smartphones of LP Members who have the Loyalty Program’s [[Mobile application>>doc:Main.Usage.Mobile_application.WebHome]] installed. Messages may contain text only, image only, or both text and image.
30		-Delivery is handled through the [[Microsoft Azure>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways.Configuration_push_with_azure.WebHome]] messaging platform or via providers [[Firebase Cloud Messaging and Apple Push Notification>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways_FCM.WebHome]] and [[Huawei Mobile Services>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways_HMS.WebHome]].
	27	+Send push notifications to smartphones of LP Members who have the Loyalty Program’s [[Mobile application>>doc:Main.Usage.Mobile_application.WebHome]] installed. Messages may contain text only, image only, or both text and image.
31	31	)))
32	32	|Viber*|(((
33		-Send instant messages via Viber to LP Members registered on this messenger. Messages may contain text only, image only, text with a URL button, or text, image, and button combined.
34		-Messages are sent via [[providers>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Viber_gateways.WebHome]] Devino Telecom and SmsTraffic.
	30	+Send instant messages via Viber to LP Members registered on this messenger. Messages may contain text only, image only, text with a URL button, or text, image, and button combined.
35	35	)))
36	36	|Social networks|(((
37		-Send messages to LP Members who have social media accounts (e.g., VKontakte, Odnoklassniki, etc.). Messages may contain text only. Message templates must undergo prior moderation by the social media platform.
38		-Delivery is handles through providers Devino Telecom and SmsTraffic.
	33	+Send messages to LP Members who have social media accounts. Messages may contain text only. Message templates must undergo prior moderation by the social media platform.
39	39	)))
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41	41	For more details on all mailing types and how to create them, refer to the [[Communications>>doc:Main.Usage.MMP.Communications.WebHome]] section. You can also see step-by-step instructions for creating mailings via any of the listed channels:
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48	48	== Offer information ==
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50		-Interaction with LP Members can also occur through dedicated sections of the [[Personal account>>doc:Main.Usage.Personal_account.WebHome]] (PA) and the [[Mobile application>>doc:Main.Usage.Mobile_application.WebHome]] (MA).
	45	+Interaction with LP Members can also occur through dedicated sections of the [[Personal account>>doc:Main.Usage.Personal_account.WebHome]] and the [[Mobile application>>doc:Main.Usage.Mobile_application.WebHome]].
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52	52	|(% style="border-color:white" %)(((
53	53	==== {{id name="001"/}}1. Offers ====
54	54
55		-One available communication channel with LP Members is the **Offers** section in the [[Personal account>>doc:Main.Usage.Personal_account.Typical_processes.Offers_view.WebHome]] and the [[Mobile application>>doc:Main.Usage.Mobile_application.Typical_processes.Offers_view.WebHome]]. In the Retail Engine Platform section [[Promo content>>doc:Main.Usage.MMP.Communications.Promotion_materials.Creating_promotion_materials.WebHome]], you can create content for publication in the PA and MA. If no [[target audience>>doc:Main.Usage.MMP.CRM.Target_groups.WebHome]] (TA) is selected when creating the content, the offer will be visible to all LP Members. Display timing can be configured—for example, show the offer several days before it starts and automatically hide outdated promotions.
	50	+One available communication channel with LP Members is the **Offers** section in the [[Personal account>>doc:Main.Usage.Personal_account.Typical_processes.Offers_view.WebHome]] and the [[Mobile application>>doc:Main.Usage.Mobile_application.Typical_processes.Offers_view.WebHome]]. In the Retail Engine Platform section [[Promo content>>doc:Main.Usage.MMP.Communications.Promotion_materials.Creating_promotion_materials.WebHome]], you can create content for publication in the PA and MA. If no [[segment>>doc:Main.Usage.MMP.CRM.Target_audiences.WebHome]] is selected when creating the content, the offer will be visible to all LP Members. Display timing can be configured—for example, show the offer several days before it starts and automatically hide outdated promotions.
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57	57	==== {{id name="003"/}}2. Personalized products ====
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