Event communication

Communications triggered by system event processing are classified as event communication.

The Loymax system can monitor events and respond to them. A complete list of available events is provided in the dedicated article. For these events, marketers can configure communication channels with customers and LP Members.

The following types of event communication are available in the System:

• Communications triggered by in-store purchases
• Communications triggered by non-purchase LP actions
• Automatic notification about bonus activation
• Automatic notification about bonus expiration
• Automatic birthday notification for LP Members

Communications triggered by in-store purchases

Communications with customers or LP Members during an in-store purchase are considered event communication. The system can be configured to deliver messages immediately after specific events occur at the point-of-sale checkout:

• Discount calculation — an LP Member made a purchase and received a discount on the receipt, product group, or individual product.
• Bonus calculation — an LP Member performed an action that resulted in bonus points being accrued to their bonus account.
• Payment — an LP Member redeemed bonus points from their loyalty card within the Loyalty Program.
• Balance inquiry — an LP Member requested their balance at the store’s POS terminal.
• Card issuance — a customer received an LP card.
• Purchase completion — the receipt was finalized.
• Friend’s purchase — an LP Member who registered as a referral made a purchase.

The table below lists available communication methods for in-store purchase events:

When configuring the Receipt message, Cashier message, and Sending a message actions, you can use filters and counters. An example of a receipt message using metavariables is shown on the right. For more details on message templates and metavariables, refer to the corresponding section. After substituting the appropriate metavariable values, the message will appear as follows: Your discount amount was 351 RUB.

Communications triggered by non-purchase LP actions

This type of communication is linked to specific actions performed by a customer or LP Member within the Loyalty Program, associated with the following events:

• Card activation — a customer registered, and their issued card changed to the Activated state.
• Registration completion — a customer completed registration in the System.
• Application form completion — an LP Member filled out an additional section of their application form.
• Phone/email binding — an LP Member linked and verified a phone number or email address to their LP account.
• Mobile app installation — a customer or LP Member installed the LP’s Mobile application.
• Social media profile linking — an LP Member linked their social media profile.
• Social media activity — an LP Member performed an action on social media (comment, repost, “Like”).
• Joining a social media group — an LP Member joined a social network group.
• Social media activity removal — an LP Member deleted comments, “Likes,” or reposts from their page.
• Leaving a social media group — an LP Member left a social network group.
• Friend invitation — a customer or LP Member acted as a referrer, and their referral entered the unique friend code during registration.
• Customer status change — the LP Member’s status changed due to an offer, a recurring task, or another trigger.
• Status calculation — a status was assigned to an LP Member via a recurring task or an offer with the Status assignment action.

The messaging method for the above actions is configured in the Loymax Platform by creating an offer and selecting the Sending a message action for a specific event. When setting up this action, you can apply filters and counters.

After inserting the appropriate metavariable values, the message will appear as follows: Dear participant Olga Ivanovna, your bonus account balances are: 300 bonus points, 52 stars. For more information on message templates and metavariables, see the relevant section.

Examples of event communication

Example 1

A customer registered in the System. The registration date serves as the starting point. If the LP Member makes no purchase within two weeks, they receive a message encouraging them to shop at the Partner’s store. If no purchase occurs, a second reminder is sent two weeks later.

Example 2

A customer registered in the System. If the LP Member makes a purchase within the first two weeks—say, on day five—the next message is scheduled for two weeks after that purchase date.

Automatic notification about bonus activation

To notify LP Members about upcoming bonus activation, configure a recurring task. This notification is set up once in the System. If an LP Member has at least the minimum number of bonus points (specified in the recurring task settings) scheduled to activate (become available for redemption) in the defined number of days, they will receive a notification via the selected communication channel, indicating the bonus amount to be activated. All communication channels used for non-event communication are available for this notification type.

Example notification using a metavariable:

Automatic notification about bonus expiration

To notify LP Members about expiring bonus points, configure a recurring task. This notification is also configured once. If an LP Member has at least the minimum number of bonus points (as defined in the recurring task) scheduled to expire in the specified number of days, they will receive a notification via the selected channel, stating the amount. All communication channels used for non-event communication are available for this purpose.

Example notification using a metavariable:

Automatic birthday notification for LP Members

This notification type is used to congratulate LP Members on their birthday. Optionally, bonus points of any currency and lifetime can be accrued automatically.

All communication channels used for non-event communication are supported. Instructions for configuring this notification can be found in the relevant section.