Communication channels

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	2	The Loymax system enables communication with customers through various communication channels.
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	4	The system supports the following customer communication methods:
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	6	* Standard channels:
2.1	7	** SMS — messages can be sent via various protocols, for example, [[Smstraffic>>https://www.smstraffic.ru/]], [[Devino>>https://devinotele.com/]], [[StreamTelecom>>https://stream-telecom.ru/]], as well as via the [[SMPP protocol>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Sms_gateways.Creating_SMPP_gateway.WebHome]].
	8	** Email — messages can be sent via a [[dedicated gateway>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Email_gateways.Configuration_email_gateway.WebHome]] through the [[Devino Telecom>>https://devinotele.com/]] provider or using the [[SMTP protocol>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Email_gateways.WebHome]].
	9	** Push — messages are delivered via [[Microsoft Azure>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways.Configuration_push_with_azure.WebHome]] gateways or through providers such as [[Firebase Cloud Messaging and Apple Push Notification>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways_FCM.WebHome]] and [[Huawei Mobile Services>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways_HMS.WebHome]].
	10	** Viber — messages are sent via Devino Telecom and SMSTraffic providers.
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	12	* Social networks:
2.1	13	** messages are sent via groups and communities on social networks (VKontakte, Odnoklassniki). For more details on Loymax integration with social networks, see [[here>>doc:Main.Usage.Social_networks.WebHome]].
	14	* Personal account and Mobile application — the customer/LP Member receives information about offers including personal offers configured in the Loyalty Program using the [[content library>>doc:Main.Usage.MMP.Communications.Promotion_materials.WebHome]].
	15	* Receipt message and Cashier message — using the [[Receipt message>>doc:Main.Usage.MMP.Marketing.Offers.Action_catalog.Cheque_message.WebHome]] and [[Cashier message>>doc:Main.Usage.MMP.Marketing.Offers.Action_catalog.Cashier_message.WebHome]] actions.
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	17	LP Members can [[manage>>doc:Main.Installation_and_configuration.System_configuration.Internal_settings.Subscribes.WebHome]] their subscriptions to various [[messaging types>>doc:.Non-event_communication.WebHome\|\|anchor="H42043044144144B43B43A438"]].
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	19	(% class="box successmessage" %)
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3.1	21	The system also integrates with [[Loymax Smart Communications>>doc:Main.Smart_Communications.WebHome]], enabling automated communication with LP Members. Learn more in the [[dedicated article>>doc:Main.Smart_Communications.WebHome]].
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2.1	24	Communication can be categorized by two parameters: whether or not it is triggered by an event, and by the timing of message delivery.
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	26	(% class="table-bordered" style="width:auto" %)
	27	(% class="info" %)\|Parameter\|Types\|Description
	28	\|Event trigger\|(((
2.1	29	* [[Event communication>>doc:Main.Usage.Communications_ways.Event_communication.WebHome]]
	30	* [[Non-event communication>>doc:Main.Usage.Communications_ways.Non-event_communication.WebHome]]
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	32	Event communication is activated or deactivated based on actions taken by the customer/LP Member within the system.
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2.1	34	Non-event communication is initiated at the marketer’s discretion. The marketer configures [[mass messaging>>doc:Main.Usage.MMP.Communications.Mailings.WebHome]] or [[promo content>>doc:Main.Usage.MMP.Communications.Promotion_materials.WebHome]] for customers or LP Members.
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	36	\|Timing of delivery\|(((
	37	* Instant communication
	38	* Delayed communication
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	40	Instant communication — messages are sent immediately after the mailing is created.
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	42	{{id name="delayed_mailing"/}}Delayed communication (scheduled mailings) is launched according to predefined dates or time periods.
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	45	\|(% style="border-color:white" %)(((
2.1	46	When [[creating a mailing>>doc:Main.Usage.MMP.Communications.Mailings.Mailing_creating.WebHome]] (for example, [[SMS>>doc:Main.Usage.MMP.Communications.Mailings.Mailing_creating.Creating_of_smsl_mailing.WebHome\|\|anchor="Start_SMS_mailing"]]), there are two launch options: Send now and Schedule.
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	48	* Selecting the first option triggers immediate delivery after creation — this is classified as instant communication.
2.1	49	* Selecting the second option allows the marketer to specify a start date — creating a delayed communication.
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Wiki source code of Communication channels