Communication channels
The Loymax system enables communication with customers through various communication channels.
The system supports the following customer communication methods:
- Standard channels:
- SMS — messaging can be sent via various protocols, for example, Smstraffic, Devino, StreamTelecom, as well as via the SMPP protocol.
- Email — messaging is sent via a dedicated gateway through the Devino Telecom provider or using the SMTP protocol.
- Push — messaging is delivered via Microsoft Azure gateways or through providers such as Firebase Cloud Messaging and Apple Push Notification and Huawei Mobile Services.
- Viber* — messaging is sent via Devino Telecom and SMSTraffic providers.
*Access to Viber is restricted in the Russian Federation. Usage in other countries is carried out by Companies in compliance with local legislation.
- Social networks:
- Via groups and communities on social networks (VKontakte, Odnoklassniki). For more details on Loymax integration with social networks, see here.
- Personal account and Mobile application — the customer/LP Member receives information about offers and personal offers configured in the Loyalty Program using the content library.
- Receipt message and Cashier message — using the Receipt message and Cashier message actions.
LP Members can manage their subscriptions to various messaging types.
Communication can be categorized by two parameters: whether it is triggered by an event and the timing of the message delivery.
| Parameter | Types | Description |
| Event trigger | Event communication is activated or deactivated based on actions taken by the customer/LP Member within the system. Non-event communication is initiated at the marketer’s discretion. The marketer configures mass messaging or promo content for customers or LP Members. | |
| Timing of delivery |
| Instant communication — messages are sent immediately after the mailing is created. Delayed communication (scheduled mailings) is launched according to predefined dates or time periods. |
When creating a mailing (for example, an SMS), there are two launch options: Send now and Schedule.
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