Wiki source code of Communication channels
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| 2 | The Loymax system enables communication with customers through various communication channels. | ||
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| 4 | The system supports the following customer communication methods: | ||
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| 6 | * **Standard channels**: | ||
| 7 | ** SMS — messaging can be sent via various protocols, for example, [[Smstraffic>>https://www.smstraffic.ru/]], [[Devino>>https://devinotele.com/]], [[StreamTelecom>>https://stream-telecom.ru/]], as well as via the [[SMPP protocol>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Sms_gateways.Creating_SMPP_gateway.WebHome]]. | ||
| 8 | ** Email — messaging is sent via a [[dedicated gateway>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Email_gateways.Configuration_email_gateway.WebHome]] through the [[Devino Telecom>>https://devinotele.com/]] provider or using the [[SMTP protocol>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Email_gateways.WebHome]]. | ||
| 9 | ** Push — messaging is delivered via [[Microsoft Azure>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways.Configuration_push_with_azure.WebHome]] gateways or through providers such as [[Firebase Cloud Messaging and Apple Push Notification>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways_FCM.WebHome]] and [[Huawei Mobile Services>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways_HMS.WebHome]]. | ||
| 10 | ** Viber* — messaging is sent via Devino Telecom and SMSTraffic providers. | ||
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| 12 | *//Access to Viber is restricted in the Russian Federation. Usage in other countries is carried out by Companies in compliance with local legislation.// | ||
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| 14 | * **Social networks**: | ||
| 15 | ** Via groups and communities on social networks (VKontakte, Odnoklassniki). For more details on Loymax integration with social networks, see [[here>>doc:Main.Using.Social_networks.WebHome]]. | ||
| 16 | * **Personal account** and **Mobile application** — the customer/LP Member receives information about offers and personal offers configured in the Loyalty Program using the [[content library>>doc:Main.Using.MMP.Communications.Promotion_materials.WebHome]]. | ||
| 17 | * **Receipt message** and **Cashier message** — using the [[Receipt message>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Cheque_message.WebHome]] and [[Cashier message>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Cashier_message.WebHome]] actions. | ||
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| 19 | LP Members can [[manage>>doc:Main.Installation_and_configuration.System_configuration.Internal_settings.Subscribes.WebHome]] their subscriptions to various [[messaging types>>doc:.Non-event_communication.WebHome||anchor="H42043044144144B43B43A438"]]. | ||
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| 22 | ((( | ||
| 23 | The system also integrates with [[Loymax Smart Communications>>doc:Main.General_information.Smart_Communications.WebHome]], enabling automated communication with LP Members. Learn more in the [[dedicated article>>doc:Main.General_information.Smart_Communications.WebHome]]. | ||
| 24 | ))) | ||
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| 26 | Communication can be categorized by two parameters: whether it is triggered by an event and the timing of the message delivery. | ||
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| 28 | (% class="table-bordered" style="width:auto" %) | ||
| 29 | (% class="info" %)|**Parameter**|**Types**|**Description** | ||
| 30 | |Event trigger|((( | ||
| 31 | * [[Event communication>>doc:Main.Using.Communications_ways.Event_communication.WebHome]] | ||
| 32 | * [[Non-event communication>>doc:Main.Using.Communications_ways.Non-event_communication.WebHome]] | ||
| 33 | )))|((( | ||
| 34 | **Event communication** is activated or deactivated based on actions taken by the customer/LP Member within the system. | ||
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| 36 | **Non-event communication** is initiated at the marketer’s discretion. The marketer configures [[mass messaging>>doc:Main.Using.MMP.Communications.Mailings.WebHome]] or [[promo content>>doc:Main.Using.MMP.Communications.Promotion_materials.WebHome]] for customers or LP Members. | ||
| 37 | ))) | ||
| 38 | |Timing of delivery|((( | ||
| 39 | * Instant communication | ||
| 40 | * Delayed communication | ||
| 41 | )))|((( | ||
| 42 | **Instant communication** — messages are sent immediately after the mailing is created. | ||
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| 44 | **{{id name="delayed_mailing"/}}Delayed communication** (scheduled mailings) is launched according to predefined dates or time periods. | ||
| 45 | ))) | ||
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| 47 | |(% style="border-color:white" %)((( | ||
| 48 | When [[creating a mailing>>doc:Main.Using.MMP.Communications.Mailings.Mailing_creating.WebHome]] (for example, an [[SMS>>doc:Main.Using.MMP.Communications.Mailings.Mailing_creating.Creating_of_smsl_mailing.WebHome||anchor="Start_SMS_mailing"]]), there are two launch options: **Send now** and **Schedule**. | ||
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| 50 | * Selecting the first option triggers immediate delivery after creation — this is classified as **instant communication**. | ||
| 51 | * Selecting the second option allows the marketer to specify a launch date — creating a **delayed communication**. | ||
| 52 | )))|(% style="border-color:white; width:30%" %){{lightbox image="start.png" width="300"/}} |