Retail Engine, 2026

Changes for page Communication channels


From version 5.1
edited by Anastasia Lozinskaia
on 2026/09/09 03:19
Change comment: There is no comment for this version
To version 3.1
edited by Andrej Rylov
on 2026/04/08 04:48
Change comment: Renamed back-links.

Summary

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2 -The Retail Engine system enables communication with customers through various communication channels.
2 +The Loymax system enables communication with customers through various communication channels.
3 3  
4 4  The system supports the following customer communication methods:
5 5  
6 6  * **Standard channels**:
7 -** SMS — messages can be sent via various protocols.
8 -** Email — messages can be sent via a [[dedicated gateway>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Email_gateways.Configuration_email_gateway.WebHome]].
7 +** SMS — messages can be sent via various protocols, for example, [[Smstraffic>>https://www.smstraffic.ru/]], [[Devino>>https://devinotele.com/]], [[StreamTelecom>>https://stream-telecom.ru/]], as well as via the [[SMPP protocol>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Sms_gateways.Creating_SMPP_gateway.WebHome]].
8 +** Email — messages can be sent via a [[dedicated gateway>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Email_gateways.Configuration_email_gateway.WebHome]] through the [[Devino Telecom>>https://devinotele.com/]] provider or using the [[SMTP protocol>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Email_gateways.WebHome]].
9 9  ** Push — messages are delivered via [[Microsoft Azure>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways.Configuration_push_with_azure.WebHome]] gateways or through providers such as [[Firebase Cloud Messaging and Apple Push Notification>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways_FCM.WebHome]] and [[Huawei Mobile Services>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways_HMS.WebHome]].
10 -** Viber.
10 +** Viber — messages are sent via Devino Telecom and SMSTraffic providers.
11 11  
12 12  * **Social networks**:
13 -** messages are sent via groups and communities on social networks. For more details on Retail Engine integration with social networks, see [[here>>doc:Main.Usage.Social_networks.WebHome]].
13 +** messages are sent via groups and communities on social networks (VKontakte, Odnoklassniki). For more details on Loymax integration with social networks, see [[here>>doc:Main.Usage.Social_networks.WebHome]].
14 14  * **Personal account** and **Mobile application** — the customer/LP Member receives information about offers including personal offers configured in the Loyalty Program using the [[content library>>doc:Main.Usage.MMP.Communications.Promotion_materials.WebHome]].
15 15  * **Receipt message** and **Cashier message** — using the [[Receipt message>>doc:Main.Usage.MMP.Marketing.Offers.Action_catalog.Cheque_message.WebHome]] and [[Cashier message>>doc:Main.Usage.MMP.Marketing.Offers.Action_catalog.Cashier_message.WebHome]] actions.
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20 20  (((
21 -The system also integrates with [[Retail Engine Smart Communications>>doc:Main.Smart_Communications.WebHome]], enabling automated communication with LP Members. Learn more in the [[dedicated article>>doc:Main.Smart_Communications.WebHome]].
21 +The system also integrates with [[Loymax Smart Communications>>doc:Main.Smart_Communications.WebHome]], enabling automated communication with LP Members. Learn more in the [[dedicated article>>doc:Main.Smart_Communications.WebHome]].
22 22  )))
23 23  
24 24  Communication can be categorized by two parameters: whether or not it is triggered by an event, and by the timing of message delivery.