Loymax, 2026

Changes for page Communication channels


From version 3.1
edited by Andrej Rylov
on 2026/04/08 04:48
Change comment: Renamed back-links.
To version 1.1
edited by Andrej Rylov
on 2025/11/01 04:18
Change comment: There is no comment for this version

Summary

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4 4  The system supports the following customer communication methods:
5 5  
6 6  * **Standard channels**:
7 -** SMS — messages can be sent via various protocols, for example, [[Smstraffic>>https://www.smstraffic.ru/]], [[Devino>>https://devinotele.com/]], [[StreamTelecom>>https://stream-telecom.ru/]], as well as via the [[SMPP protocol>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Sms_gateways.Creating_SMPP_gateway.WebHome]].
8 -** Email — messages can be sent via a [[dedicated gateway>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Email_gateways.Configuration_email_gateway.WebHome]] through the [[Devino Telecom>>https://devinotele.com/]] provider or using the [[SMTP protocol>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Email_gateways.WebHome]].
9 -** Push — messages are delivered via [[Microsoft Azure>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways.Configuration_push_with_azure.WebHome]] gateways or through providers such as [[Firebase Cloud Messaging and Apple Push Notification>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways_FCM.WebHome]] and [[Huawei Mobile Services>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways_HMS.WebHome]].
10 -** Viber — messages are sent via Devino Telecom and SMSTraffic providers.
7 +** SMS — messaging can be sent via various protocols, for example, [[Smstraffic>>https://www.smstraffic.ru/]], [[Devino>>https://devinotele.com/]], [[StreamTelecom>>https://stream-telecom.ru/]], as well as via the [[SMPP protocol>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Sms_gateways.Creating_SMPP_gateway.WebHome]].
8 +** Email — messaging is sent via a [[dedicated gateway>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Email_gateways.Configuration_email_gateway.WebHome]] through the [[Devino Telecom>>https://devinotele.com/]] provider or using the [[SMTP protocol>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Email_gateways.WebHome]].
9 +** Push — messaging is delivered via [[Microsoft Azure>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways.Configuration_push_with_azure.WebHome]] gateways or through providers such as [[Firebase Cloud Messaging and Apple Push Notification>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways_FCM.WebHome]] and [[Huawei Mobile Services>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways_HMS.WebHome]].
10 +** Viber* — messaging is sent via Devino Telecom and SMSTraffic providers.
11 11  
12 +*//Access to Viber is restricted in the Russian Federation. Usage in other countries is carried out by Companies in compliance with local legislation.//
13 +
12 12  * **Social networks**:
13 -** messages are sent via groups and communities on social networks (VKontakte, Odnoklassniki). For more details on Loymax integration with social networks, see [[here>>doc:Main.Usage.Social_networks.WebHome]].
14 -* **Personal account** and **Mobile application** — the customer/LP Member receives information about offers including personal offers configured in the Loyalty Program using the [[content library>>doc:Main.Usage.MMP.Communications.Promotion_materials.WebHome]].
15 -* **Receipt message** and **Cashier message** — using the [[Receipt message>>doc:Main.Usage.MMP.Marketing.Offers.Action_catalog.Cheque_message.WebHome]] and [[Cashier message>>doc:Main.Usage.MMP.Marketing.Offers.Action_catalog.Cashier_message.WebHome]] actions.
15 +** Via groups and communities on social networks (VKontakte, Odnoklassniki). For more details on Loymax integration with social networks, see [[here>>doc:Main.Using.Social_networks.WebHome]].
16 +* **Personal account** and **Mobile application** — the customer/LP Member receives information about offers and personal offers configured in the Loyalty Program using the [[content library>>doc:Main.Using.MMP.Communications.Promotion_materials.WebHome]].
17 +* **Receipt message** and **Cashier message** — using the [[Receipt message>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Cheque_message.WebHome]] and [[Cashier message>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Cashier_message.WebHome]] actions.
16 16  
17 17  LP Members can [[manage>>doc:Main.Installation_and_configuration.System_configuration.Internal_settings.Subscribes.WebHome]] their subscriptions to various [[messaging types>>doc:.Non-event_communication.WebHome||anchor="H42043044144144B43B43A438"]].
18 18  
19 19  (% class="box successmessage" %)
20 20  (((
21 -The system also integrates with [[Loymax Smart Communications>>doc:Main.Smart_Communications.WebHome]], enabling automated communication with LP Members. Learn more in the [[dedicated article>>doc:Main.Smart_Communications.WebHome]].
23 +The system also integrates with [[Loymax Smart Communications>>doc:Main.General_information.Smart_Communications.WebHome]], enabling automated communication with LP Members. Learn more in the [[dedicated article>>doc:Main.General_information.Smart_Communications.WebHome]].
22 22  )))
23 23  
24 -Communication can be categorized by two parameters: whether or not it is triggered by an event, and by the timing of message delivery.
26 +Communication can be categorized by two parameters: whether it is triggered by an event and the timing of the message delivery.
25 25  
26 26  (% class="table-bordered" style="width:auto" %)
27 27  (% class="info" %)|**Parameter**|**Types**|**Description**
28 28  |Event trigger|(((
29 -* [[Event communication>>doc:Main.Usage.Communications_ways.Event_communication.WebHome]]
30 -* [[Non-event communication>>doc:Main.Usage.Communications_ways.Non-event_communication.WebHome]]
31 +* [[Event communication>>doc:Main.Using.Communications_ways.Event_communication.WebHome]]
32 +* [[Non-event communication>>doc:Main.Using.Communications_ways.Non-event_communication.WebHome]]
31 31  )))|(((
32 32  **Event communication** is activated or deactivated based on actions taken by the customer/LP Member within the system.
33 33  
34 -**Non-event communication** is initiated at the marketer’s discretion. The marketer configures [[mass messaging>>doc:Main.Usage.MMP.Communications.Mailings.WebHome]] or [[promo content>>doc:Main.Usage.MMP.Communications.Promotion_materials.WebHome]] for customers or LP Members.
36 +**Non-event communication** is initiated at the marketer’s discretion. The marketer configures [[mass messaging>>doc:Main.Using.MMP.Communications.Mailings.WebHome]] or [[promo content>>doc:Main.Using.MMP.Communications.Promotion_materials.WebHome]] for customers or LP Members.
35 35  )))
36 36  |Timing of delivery|(((
37 37  * Instant communication
... ... @@ -43,8 +43,8 @@
43 43  )))
44 44  
45 45  |(% style="border-color:white" %)(((
46 -When [[creating a mailing>>doc:Main.Usage.MMP.Communications.Mailings.Mailing_creating.WebHome]] (for example, [[SMS>>doc:Main.Usage.MMP.Communications.Mailings.Mailing_creating.Creating_of_smsl_mailing.WebHome||anchor="Start_SMS_mailing"]]), there are two launch options: **Send now** and **Schedule**.
48 +When [[creating a mailing>>doc:Main.Using.MMP.Communications.Mailings.Mailing_creating.WebHome]] (for example, an [[SMS>>doc:Main.Using.MMP.Communications.Mailings.Mailing_creating.Creating_of_smsl_mailing.WebHome||anchor="Start_SMS_mailing"]]), there are two launch options: **Send now** and **Schedule**.
47 47  
48 48  * Selecting the first option triggers immediate delivery after creation — this is classified as **instant communication**.
49 -* Selecting the second option allows the marketer to specify a start date — creating a **delayed communication**.
51 +* Selecting the second option allows the marketer to specify a launch date — creating a **delayed communication**.
50 50  )))|(% style="border-color:white; width:30%" %){{lightbox image="start.png" width="300"/}}