Changes for page Recommendations
From version 7.2
edited by Andrej Rylov
on 2026/02/11 07:56
on 2026/02/11 07:56
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To version 7.1
edited by Andrej Rylov
on 2026/02/11 07:36
on 2026/02/11 07:36
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Upload new image "6.png", version 1.1
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... ... @@ -40,17 +40,17 @@ 40 40 * **Recommendation code** — a short code used to insert recommendations into messages. 41 41 * **Recommendation name** — a human-readable name displayed in the list of configured recommendations. 42 42 * **Recommendation algorithm** — select the desired algorithm from the list: 43 -** [[Popular products>>doc:Main.General_information.Loymax_AI.Commercial_recommendations.WebHome||anchor="H PopularProductsA0algorithm"]]. Algorithm that recommends the most popular products from the entire catalog, regardless of the customer’s history.44 -** [[Popular products in category>>doc:Main.General_information.Loymax_AI.Commercial_recommendations.WebHome||anchor="H PopularProductsinCategoryalgorithm"]]. Algorithm that recommends the most popular products from categories the customer has shown interest in (viewed, purchased, or ordered).45 -** [[Similar products>>doc:Main.General_information.Loymax_AI.Commercial_recommendations.WebHome||anchor="H SimilarProductsalgorithm"]]. Algorithm that recommends products similar to those the customer has shown interest in.46 -** [[Frequently bought together>>doc:Main.General_information.Loymax_AI.Commercial_recommendations.WebHome||anchor="HB oughtTogetheralgorithm"]]. Algorithm that recommends products frequently purchased together with products the customer has shown interest in.47 -** [[Personalized product recommendations>>doc:Main.General_information.Loymax_AI.Commercial_recommendations.WebHome||anchor="H PersonalizedProductRecommendationsalgorithm"]]. Algorithm that predicts a customer’s future purchases based on their history and recommends products accordingly.48 -** [[Manual recommendations>>||anchor="HC reatingmanualrecommendations"]]. Algorithm that recommends products based on category-matching rules without using the Loymax AI module.43 +** [[Popular products>>doc:Main.General_information.Loymax_AI.Commercial_recommendations.WebHome||anchor="H41043B43343E44043844243C2241F43E43F44343B44F44043D44B43544243E43243044044B22"]]. Algorithm that recommends the most popular products from the entire catalog, regardless of the customer’s history. 44 +** [[Popular products in category>>doc:Main.General_information.Loymax_AI.Commercial_recommendations.WebHome||anchor="H41043B43343E44043844243C2241F43E43F44343B44F44043D44B43544243E43243044044B43243A43044243543343E44043843822"]]. Algorithm that recommends the most popular products from categories the customer has shown interest in (viewed, purchased, or ordered). 45 +** [[Similar products>>doc:Main.General_information.Loymax_AI.Commercial_recommendations.WebHome||anchor="H41043B43343E44043844243C2241F43E44543E43643843544243E43243044044B22"]]. Algorithm that recommends products similar to those the customer has shown interest in. 46 +** [[Frequently bought together>>doc:Main.General_information.Loymax_AI.Commercial_recommendations.WebHome||anchor="H41043B43343E44043844243C2242143E43243C43544144243D44B43543F43E43A44343F43A43822"]]. Algorithm that recommends products frequently purchased together with products the customer has shown interest in. 47 +** [[Personalized product recommendations>>doc:Main.General_information.Loymax_AI.Commercial_recommendations.WebHome||anchor="H41043B43343E44043844243C2241F43544044143E43D43043B44C43D44B43544243E43243044043D44B43544043543A43E43C43543D43443044643843822"]]. Algorithm that predicts a customer’s future purchases based on their history and recommends products accordingly. 48 +** [[Manual recommendations>>||anchor="H41D43044144244043E43943A43044044344743D44B44544043543A43E43C43543D434430446438439"]]. Algorithm that recommends products based on category-matching rules without using the Loymax AI module. 49 49 50 50 Configure the recommendation parameters. The available parameters depend on the selected algorithm. 51 51 52 52 * **Number of recommendations** — the number of products Loymax AI will return. 53 -* **Calculate based on** — the source from which Loymax Smart Communications will take products (for calculating recommendations using the [[Frequently bought together>>doc:Main.General_information.Loymax_AI.Commercial_recommendations.WebHome||anchor="HB oughtTogetheralgorithm"]] and [[Similar products>>doc:Main.General_information.Loymax_AI.Commercial_recommendations.WebHome||anchor="HSimilarProductsalgorithm"]] algorithms) or categories (for calculating recommendations using the [[Popular products in category>>doc:Main.General_information.Loymax_AI.Commercial_recommendations.WebHome||anchor="HPopularProductsinCategoryalgorithm"]] algorithm).53 +* **Calculate based on** — the source from which Loymax Smart Communications will take products (for calculating recommendations using the [[Frequently bought together>>doc:Main.General_information.Loymax_AI.Commercial_recommendations.WebHome||anchor="H41043B43343E44043844243C2242143E43243C43544144243D44B43543F43E43A44343F43A43822"]] and [[Similar products>>doc:Main.General_information.Loymax_AI.Commercial_recommendations.WebHome||anchor="H41043B43343E44043844243C2241F43E44543E43643843544243E43243044044B22"]] algorithms) or categories (for calculating recommendations using the [[Popular products in category>>doc:Main.General_information.Loymax_AI.Commercial_recommendations.WebHome||anchor="H41043B43343E44043844243C2241F43E43F44343B44F44043D44B43544243E43243044044B43243A43044243543343E44043843822"]] algorithm). 54 54 )))|(% style="border-color:white; text-align:center; width:30%" %){{lightbox image="recommendation_edit.png" width="400"/}} 55 55 56 56 == Creating manual recommendations == ... ... @@ -64,7 +64,7 @@ 64 64 65 65 The following settings are available for manual recommendations: 66 66 67 -* **Recommend products based on region** ([[image:1.png]]). Depending on this setting, recommended products will be filtered by the **Region** field either in the [[customer profile>>doc:Main.Smart_Communications.SMC_Use.Customers.All_clients.WebHome||anchor="HC ustomerprofile"]] or in the customer’s latest web session.67 +* **Recommend products based on region** ([[image:1.png]]). Depending on this setting, recommended products will be filtered by the **Region** field either in the [[customer profile>>doc:Main.Smart_Communications.SMC_Use.Customers.All_clients.WebHome||anchor="H41F44043E44443843B44C43A43B43843543D442430"]] or in the customer’s latest web session. 68 68 * **Calculation period** ([[image:2.png]]). The period over which receipts will be analyzed to identify products most frequently purchased together with the target products. 69 69 * **Calculate based on** ([[image:3.png]]). As with other algorithms, this is the source from which Loymax Smart Communications retrieves target products. 70 70 * **Target category** ([[image:4.png]]). The category containing products for which recommendations will be calculated. To add a target category, click **+ Add match** in the bottom-left corner of the window. ... ... @@ -79,15 +79,15 @@ 79 79 {{/success}} 80 80 )))|(% style="border-color:white; text-align:center; width:30%" %){{lightbox image="recommendation_manual.png" width="400"/}} 81 81 82 -== Displaying recommendations in messages ==82 +== Inserting recommendations into messages == 83 83 84 -To display recommendations in messages, you must use [[template engine>>doc:Main.Smart_Communications.SMC_Use.Mass_m essaging.Template_engine.WebHome]] constructs.84 +To display recommendations in messages, you must use [[template engine>>doc:Main.Smart_Communications.SMC_Use.Mass_mailings.Template_builder.WebHome]] constructs. 85 85 86 -Consider an example of adding recommendations to a message. An email campaign needs to be sent to customers with recommendations using the [[Frequently bought together>>doc:Main.General_information.Loymax_AI.Commercial_recommendations.WebHome||anchor="HB oughtTogetheralgorithm"]] algorithm (a recommendation with code ##sov_pok## has been created in the system for this purpose). For customers without sufficient purchase history, recommendations will be provided using the [[Popular products>>doc:Main.General_information.Loymax_AI.Commercial_recommendations.WebHome||anchor="HPopularProductsA0algorithm"]] algorithm (a recommendation with code ##popular## has been created in the system for this purpose).86 +Consider an example of adding recommendations to a message. An email campaign needs to be sent to customers with recommendations using the [[Frequently bought together>>doc:Main.General_information.Loymax_AI.Commercial_recommendations.WebHome||anchor="H41043B43343E44043844243C2242143E43243C43544144243D44B43543F43E43A44343F43A43822"]] algorithm (a recommendation with code ##sov_pok## has been created in the system for this purpose). For customers without sufficient purchase history, recommendations will be provided using the [[Popular products>>doc:Main.General_information.Loymax_AI.Commercial_recommendations.WebHome||anchor="H41043B43343E44043844243C2241F43E43F44343B44F44043D44B43544243E43243044044B22"]] algorithm (a recommendation with code ##popular## has been created in the system for this purpose). 87 87 88 88 The email layout assumes displaying 3 to 9 product cards—1 to 3 rows of 3 cards each. Only products available for ordering in the online store should be recommended. Additionally, the product price must be displayed in the message, and if the price has changed, both the old and new prices should be shown. 89 89 90 -1. Define a variable ##Rec## and assign it an array of Product (##product##) objects selected by the [[Frequently bought together>>doc:Main.General_information.Loymax_AI.Commercial_recommendations.WebHome||anchor="HB oughtTogetheralgorithm"]] algorithm. If the customer hasn’t made enough purchases, fall back to the [[Popular products>>doc:Main.General_information.Loymax_AI.Commercial_recommendations.WebHome||anchor="HPopularProductsA0algorithm"]] algorithm.90 +1. Define a variable ##Rec## and assign it an array of Product (##product##) objects selected by the [[Frequently bought together>>doc:Main.General_information.Loymax_AI.Commercial_recommendations.WebHome||anchor="H41043B43343E44043844243C2242143E43243C43544144243D44B43543F43E43A44343F43A43822"]] algorithm. If the customer hasn’t made enough purchases, fall back to the [[Popular products>>doc:Main.General_information.Loymax_AI.Commercial_recommendations.WebHome||anchor="H41043B43343E44043844243C2241F43E43F44343B44F44043D44B43544243E43243044044B22"]] algorithm. 91 91 92 92 {{code language="twig"}} 93 93 {% set Rec=client.recommendations.sov_pok %} ... ... @@ -182,5 +182,5 @@ 182 182 **See also:** 183 183 184 184 * [[Product recommendation algorithms>>doc:Main.General_information.Loymax_AI.Commercial_recommendations.WebHome]] 185 -* [[Message template engine>>doc:Main.Smart_Communications.SMC_Use.Mass_m essaging.Template_engine.WebHome]]185 +* [[Message template engine>>doc:Main.Smart_Communications.SMC_Use.Mass_mailings.Template_builder.WebHome]] 186 186 )))