Changes for page Recommendations

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  • Recommendations.png

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1		-XWiki.safronovams
	1	+XWiki.zanina

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14	14
15	15	The general recommendation generation process works as follows:
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17		-1. The marketer creates a recommendation in the Loymax Loyalty Platform.
	17	+1. The marketer creates a recommendation in the Loymax Platform.
18	18	1. The marketer inserts the recommendation code into a message.
19		-1. When generating the message, Smart Communications sends a request to [[Loymax AI>>doc:Main.Loymax_AI.WebHome]] for recommended products.
	19	+1. When generating the message, Loymax Smart Communications sends a request to [[Loymax AI>>doc:Main.Loymax_AI.WebHome]] for recommended products.
20	20	1. Loymax AI returns an array of products generated using the specified algorithm.
21		-1. Smart Communications sends a personalized message containing the recommendations.
	21	+1. Loymax Smart Communications sends a personalized message containing the recommendations.
22	22
23	23	== Creating recommendations using Loymax AI algorithms ==
24	24
25	25	To view the list of created recommendations, go to the **Recommendations** section in the left-hand panel.
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27		-|(% style="border-color:#ffffff; text-align:center" %)[[image:Recommendations.png]]
	27	+|(% style="border-color:#ffffff; text-align:center" %){{lightbox image="recommendations.png" width="660"/}}
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29	29	The following actions are available in the **Recommendations** section:
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50	50	Configure the recommendation parameters. The available parameters depend on the selected algorithm.
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52		-* **Number of recommendations** — the number of products Loymax AI will return.
53		-* **Calculate based on** — the source from which Smart Communications will take products (for calculating recommendations using the [[Frequently bought together>>doc:Main.Loymax_AI.Commercial_recommendations.WebHome||anchor="HBoughtTogetheralgorithm"]] and [[Similar products>>doc:Main.Loymax_AI.Commercial_recommendations.WebHome||anchor="HSimilarProductsalgorithm"]] algorithms) or categories (for calculating recommendations using the [[Popular products in category>>doc:Main.Loymax_AI.Commercial_recommendations.WebHome||anchor="HPopularProductsinCategoryalgorithm"]] algorithm).
54		-)))|(% style="border-color:white; text-align:center; width:30%" %)[[image:Data.png]]
	52	+* **Number of recommendations** — the number of products Loymax AI will return.
	53	+* **Calculate based on** — the source from which Loymax Smart Communications will take products (for calculating recommendations using the [[Frequently bought together>>doc:Main.Loymax_AI.Commercial_recommendations.WebHome||anchor="HBoughtTogetheralgorithm"]] and [[Similar products>>doc:Main.Loymax_AI.Commercial_recommendations.WebHome||anchor="HSimilarProductsalgorithm"]] algorithms) or categories (for calculating recommendations using the [[Popular products in category>>doc:Main.Loymax_AI.Commercial_recommendations.WebHome||anchor="HPopularProductsinCategoryalgorithm"]] algorithm).
	54	+)))|(% style="border-color:white; text-align:center; width:30%" %){{lightbox image="recommendation_edit.png" width="400"/}}
55	55
56	56	== Creating manual recommendations ==
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58	58	|(% style="border-color:white; width:70%" %)(((
59		-Manual recommendations differ from all other algorithms in that the calculation is performed entirely within Smart Communications. Manual recommendations are calculated once per day according to the configured parameters.
	59	+Manual recommendations differ from all other algorithms in that the calculation is performed entirely within Loymax Smart Communications. Manual recommendations are calculated once per day according to the configured parameters.
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61	61	When calculating manual recommendations, the system checks the specified source (**Calculate based on** field) for products belonging to the defined **Target category**. Then, the system selects products from **Recommended categories** that most frequently appear together with the target product in receipts. The algorithm returns N of the most popular products, where N is the value set in the **Number** field.
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67	67	* **Recommend products based on region** ([[image:1.png]]). Depending on this setting, recommended products will be filtered by the **Region** field either in the [[customer profile>>doc:Main.Smart_Communications.SMC_Use.Customers.All_clients.WebHome||anchor="HCustomerprofile"]] or in the customer’s latest web session.
68	68	* **Calculation period** ([[image:2.png]]). The period over which receipts will be analyzed to identify products most frequently purchased together with the target products.
69		-* **Calculate based on** ([[image:3.png]]). As with other algorithms, this is the source from which Smart Communications retrieves target products.
	69	+* **Calculate based on** ([[image:3.png]]). As with other algorithms, this is the source from which Loymax Smart Communications retrieves target products.
70	70	* **Target category** ([[image:4.png]]). The category containing products for which recommendations will be calculated. To add a target category, click **+ Add match** in the bottom-left corner of the window.
71	71	* **Recommended category** ([[image:5.png]]). The category containing products that will be recommended. Multiple recommended categories can be selected for a single target category. To add a recommended category, click **+ Add category**.
72	72	* **Number** ([[image:5.png]]). The number of products from this recommended category the algorithm will return. This number is set separately for each recommended category.
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77	77	* For fields with **string** and **boolean** data types, exact matching is always required.
78	78	* If the **Exact match** checkbox is disabled, a product will be included in recommendations if its attribute value differs from the target product’s value by no more than 15%.
79	79	{{/success}}
80		-)))|(% style="border-color:white; text-align:center; width:30%" %)
	80	+)))|(% style="border-color:white; text-align:center; width:30%" %){{lightbox image="recommendation_manual.png" width="400"/}}
81	81
82	82	== Displaying recommendations in messages ==
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