Retail Engine, 2026

Changes for page Recommendations

From version 14.1
edited by Vera Retyeva
on 2026/09/08 04:43
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To version 11.1
edited by Vera Retyeva
on 2026/09/07 11:00
Change comment: There is no comment for this version

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2 2  Product recommendation functionality allows you to include products selected by one of the supported algorithms based on customer preferences directly in message content.
3 3  
4 4  {{info}}
5 -Product recommendation functionality is only available when integration with the [[Retail Engine AI>>doc:Main.Retail_Engine_AI.WebHome]] module is configured.
5 +Product recommendation functionality is only available when integration with the [[Retail Engine AI>>doc:Main.Loymax_AI.WebHome]] module is configured.
6 6  {{/info}}
7 7  
8 8  (% class="box" %)
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16 16  
17 17  1. The marketer creates a recommendation in the Retail Engine Loyalty Platform.
18 18  1. The marketer inserts the recommendation code into a message.
19 -1. When generating the message, Smart Communications sends a request to [[Retail Engine AI>>doc:Main.Retail_Engine_AI.WebHome]] for recommended products.
19 +1. When generating the message, Smart Communications sends a request to [[Retail Engine AI>>doc:Main.Loymax_AI.WebHome]] for recommended products.
20 20  1. Retail Engine AI returns an array of products generated using the specified algorithm.
21 21  1. Smart Communications sends a personalized message containing the recommendations.
22 22  
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24 24  
25 25  To view the list of created recommendations, go to the **Recommendations** section in the left-hand panel.
26 26  
27 -|(% style="border-color:#ffffff; text-align:center" %)[[image:Recommendations.png]]
27 +|(% style="border-color:#ffffff; text-align:center" %){{lightbox image="recommendations.png" width="660"/}}
28 28  
29 29  The following actions are available in the **Recommendations** section:
30 30  
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40 40  * **Recommendation code** — a short code used to insert recommendations into messages.
41 41  * **Recommendation name** — a human-readable name displayed in the list of configured recommendations.
42 42  * **Recommendation algorithm** — select the desired algorithm from the list:
43 -** [[Popular products>>doc:Main.Retail_Engine_AI.Commercial_recommendations.WebHome||anchor="HPopularProductsA0algorithm"]]. Algorithm that recommends the most popular products from the entire catalog, regardless of the customer’s history.
44 -** [[Popular products in category>>doc:Main.Retail_Engine_AI.Commercial_recommendations.WebHome||anchor="HPopularProductsinCategoryalgorithm"]]. Algorithm that recommends the most popular products from categories the customer has shown interest in (viewed, purchased, or ordered).
45 -** [[Similar products>>doc:Main.Retail_Engine_AI.Commercial_recommendations.WebHome||anchor="HSimilarProductsalgorithm"]]. Algorithm that recommends products similar to those the customer has shown interest in.
46 -** [[Frequently bought together>>doc:Main.Retail_Engine_AI.Commercial_recommendations.WebHome||anchor="HBoughtTogetheralgorithm"]]. Algorithm that recommends products frequently purchased together with products the customer has shown interest in.
47 -** [[Personalized product recommendations>>doc:Main.Retail_Engine_AI.Commercial_recommendations.WebHome||anchor="HPersonalizedProductRecommendationsalgorithm"]]. Algorithm that predicts a customer’s future purchases based on their history and recommends products accordingly.
43 +** [[Popular products>>doc:Main.Loymax_AI.Commercial_recommendations.WebHome||anchor="HPopularProductsA0algorithm"]]. Algorithm that recommends the most popular products from the entire catalog, regardless of the customer’s history.
44 +** [[Popular products in category>>doc:Main.Loymax_AI.Commercial_recommendations.WebHome||anchor="HPopularProductsinCategoryalgorithm"]]. Algorithm that recommends the most popular products from categories the customer has shown interest in (viewed, purchased, or ordered).
45 +** [[Similar products>>doc:Main.Loymax_AI.Commercial_recommendations.WebHome||anchor="HSimilarProductsalgorithm"]]. Algorithm that recommends products similar to those the customer has shown interest in.
46 +** [[Frequently bought together>>doc:Main.Loymax_AI.Commercial_recommendations.WebHome||anchor="HBoughtTogetheralgorithm"]]. Algorithm that recommends products frequently purchased together with products the customer has shown interest in.
47 +** [[Personalized product recommendations>>doc:Main.Loymax_AI.Commercial_recommendations.WebHome||anchor="HPersonalizedProductRecommendationsalgorithm"]]. Algorithm that predicts a customer’s future purchases based on their history and recommends products accordingly.
48 48  ** [[Manual recommendations>>||anchor="HCreatingmanualrecommendations"]]. Algorithm that recommends products based on category-matching rules without using the Retail Engine AI module.
49 49  
50 50  Configure the recommendation parameters. The available parameters depend on the selected algorithm.
51 51  
52 52  * **Number of recommendations** — the number of products Retail Engine AI will return.
53 -* **Calculate based on** — the source from which Smart Communications will take products (for calculating recommendations using the [[Frequently bought together>>doc:Main.Retail_Engine_AI.Commercial_recommendations.WebHome||anchor="HBoughtTogetheralgorithm"]] and [[Similar products>>doc:Main.Retail_Engine_AI.Commercial_recommendations.WebHome||anchor="HSimilarProductsalgorithm"]] algorithms) or categories (for calculating recommendations using the [[Popular products in category>>doc:Main.Retail_Engine_AI.Commercial_recommendations.WebHome||anchor="HPopularProductsinCategoryalgorithm"]] algorithm).
54 -)))|(% style="border-color:white; text-align:center; width:30%" %)[[image:Data.png]]
53 +* **Calculate based on** — the source from which Smart Communications will take products (for calculating recommendations using the [[Frequently bought together>>doc:Main.Loymax_AI.Commercial_recommendations.WebHome||anchor="HBoughtTogetheralgorithm"]] and [[Similar products>>doc:Main.Loymax_AI.Commercial_recommendations.WebHome||anchor="HSimilarProductsalgorithm"]] algorithms) or categories (for calculating recommendations using the [[Popular products in category>>doc:Main.Loymax_AI.Commercial_recommendations.WebHome||anchor="HPopularProductsinCategoryalgorithm"]] algorithm).
54 +)))|(% style="border-color:white; text-align:center; width:30%" %){{lightbox image="recommendation_edit.png" width="400"/}}
55 55  
56 56  == Creating manual recommendations ==
57 57  
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77 77  * For fields with **string** and **boolean** data types, exact matching is always required.
78 78  * If the **Exact match** checkbox is disabled, a product will be included in recommendations if its attribute value differs from the target product’s value by no more than 15%.
79 79  {{/success}}
80 -)))|(% style="border-color:white; text-align:center; width:30%" %)
80 +)))|(% style="border-color:white; text-align:center; width:30%" %){{lightbox image="recommendation_manual.png" width="400"/}}
81 81  
82 82  == Displaying recommendations in messages ==
83 83  
84 84  To display recommendations in messages, you must use [[template engine>>doc:Main.Smart_Communications.SMC_Use.Mass_messaging.Template_engine.WebHome]] constructs.
85 85  
86 -Consider an example of adding recommendations to a message. An email campaign needs to be sent to customers with recommendations using the [[Frequently bought together>>doc:Main.Retail_Engine_AI.Commercial_recommendations.WebHome||anchor="HBoughtTogetheralgorithm"]] algorithm (a recommendation with code ##together## has been created in the system for this purpose). For customers without sufficient purchase history, recommendations will be provided using the [[Popular products>>doc:Main.Retail_Engine_AI.Commercial_recommendations.WebHome||anchor="HPopularProductsA0algorithm"]] algorithm (a recommendation with code ##popular## has been created in the system for this purpose).
86 +Consider an example of adding recommendations to a message. An email campaign needs to be sent to customers with recommendations using the [[Frequently bought together>>doc:Main.Loymax_AI.Commercial_recommendations.WebHome||anchor="HBoughtTogetheralgorithm"]] algorithm (a recommendation with code ##together## has been created in the system for this purpose). For customers without sufficient purchase history, recommendations will be provided using the [[Popular products>>doc:Main.Loymax_AI.Commercial_recommendations.WebHome||anchor="HPopularProductsA0algorithm"]] algorithm (a recommendation with code ##popular## has been created in the system for this purpose).
87 87  
88 88  The email layout assumes displaying 3 to 9 product cards—1 to 3 rows of 3 cards each. Only products available for ordering in the online store should be recommended. Additionally, the product price must be displayed in the message, and if the price has changed, both the old and new prices should be shown.
89 89  
90 -1. Define a variable ##Rec## and assign it an array of Product (##product##) objects selected by the [[Frequently bought together>>doc:Main.Retail_Engine_AI.Commercial_recommendations.WebHome||anchor="HBoughtTogetheralgorithm"]] algorithm. If the customer hasn’t made enough purchases, fall back to the [[Popular products>>doc:Main.Retail_Engine_AI.Commercial_recommendations.WebHome||anchor="HPopularProductsA0algorithm"]] algorithm.
90 +1. Define a variable ##Rec## and assign it an array of Product (##product##) objects selected by the [[Frequently bought together>>doc:Main.Loymax_AI.Commercial_recommendations.WebHome||anchor="HBoughtTogetheralgorithm"]] algorithm. If the customer hasn’t made enough purchases, fall back to the [[Popular products>>doc:Main.Loymax_AI.Commercial_recommendations.WebHome||anchor="HPopularProductsA0algorithm"]] algorithm.
91 91  
92 92  {{code language="twig"}}
93 93  {% set Rec=client.recommendations.together %}
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181 181  (((
182 182  **See also:**
183 183  
184 -* [[Product recommendation algorithms>>doc:Main.Retail_Engine_AI.Commercial_recommendations.WebHome]]
184 +* [[Product recommendation algorithms>>doc:Main.Loymax_AI.Commercial_recommendations.WebHome]]
185 185  * [[Message template engine>>doc:Main.Smart_Communications.SMC_Use.Mass_messaging.Template_engine.WebHome]]
186 186  )))
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Created 2026/02/11 07:35
Last edited 2026/09/08 04:43

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