Changes for page 1. Summary

Summary

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1		-Main.Usage.Smart_Communications.WebHome
	1	+Main.Smart_Communications.SMC_Use.WebHome

Content

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21	21	Details are displayed when the cursor is pointed at the chart area.
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23		-If customers have two or more receipts, they are considred to be returning customers by the System. Chart colors:
	23	+If customers have two or more receipts, they are considred to be returning customers by the System. Chart colours:
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25		-* Gray area (regular) — number of customers with 1 receipt;
26		-* Blue area (return for more) — number of customers with 2 or more recepits.
	25	+* Grey area (regular) — number of customers with 1 receipt;
	26	+* Blue area (returning) — number of customers with 2 or more recepits.
27	27
28	28	=== Sales ===
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30	30	The System shows the revenue attributable to regular and returning customers:
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32		-* Gray area (regular) — revenues coming from customers with 1 receipt;
33		-* Blue area (repeat) — revenue from customers with two or more receipts.
	32	+* Grey area (regular) — revenues coming from customers with 1 receipt;
	33	+* Blue area (returing) — revenue from customers with two or more receipts.
34	34	)))|(% style="border-color:white; width:541px" %)[[image:attach:Customers_en.png]]
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36	36	== Сustomer base quality dynamics ==
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38	38	|(% style="border-color:white; width:898px" %)(((
39	39	The graph shows the number of customers for the **Best buyers** and **Lost buyers** segments for the selected period by months.
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41		-* **Lost buyers** — customers from the R1 segment of  [[RFM segmentation>>doc:Main.Using.Smart_Communications.Customers.RFM_segments.WebHome]].
	41	+* **Lost buyers** — customers from the R1 segment of [[RFM segmentation>>doc:Main.Usage.Smart_Communications.Customers.RFM_segmentation.WebHome]].
42	42	* **Best buyers** — customers from the R5, M5 and F5 segments of the RFM segmentation.
43	43	)))|(% style="border-color:white; width:540px" %)[[image:attach:Dynamics_en.png]]
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58	58	(% class="box infomessage" %)
59	59	(((
60		-**Assisted orders **imply attributed receipts related to communications sent by the Smart Communications module. More information about receipts attributing can be found [[here>>doc:Main.Using.Smart_Communications.Receipt_attribution.WebHome]].
	60	+**Assisted orders **imply attributed receipts related to communications sent by the Smart Communications module. More information about orders/receipts attributing can be found [[here>>doc:Main.Usage.Smart_Communications.Receipt_attribution.WebHome]].
61	61	)))
62	62
63	63	The example on the right shows the ratio of the number of receipts. To view the ratio of receipt amounts, click the **Value **tab.