Loymax, 2026

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edited by Vera Retyeva
on 2025/05/14 06:02
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edited by Vera Retyeva
on 2025/05/14 06:31
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Summary

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20 20  
21 21  Details are displayed when the cursor is pointed at the chart area.
22 22  
23 -If customers have two or more receipts, they are considred to be returning customers by the System. Chart colors:
23 +If customers have two or more receipts, they are considred to be returning customers by the System. Chart colours:
24 24  
25 -* Gray area (regular) — number of customers with 1 receipt;
26 -* Blue area (return for more) — number of customers with 2 or more recepits.
25 +* Grey area (regular) — number of customers with 1 receipt;
26 +* Blue area (returning) — number of customers with 2 or more recepits.
27 27  
28 28  === Sales ===
29 29  
30 30  The System shows the revenue attributable to regular and returning customers:
31 31  
32 -* Gray area (regular) — revenues coming from customers with 1 receipt;
33 -* Blue area (repeat) — revenue from customers with two or more receipts.
32 +* Grey area (regular) — revenues coming from customers with 1 receipt;
33 +* Blue area (returing) — revenue from customers with two or more receipts.
34 34  )))|(% style="border-color:white; width:541px" %)[[image:attach:Customers_en.png]]
35 35  
36 36  == Сustomer base quality dynamics ==
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38 38  |(% style="border-color:white; width:898px" %)(((
39 39  The graph shows the number of customers for the **Best buyers** and **Lost buyers** segments for the selected period by months.
40 40  
41 -* **Lost buyers** — customers from the R1 segment of  [[RFM segmentation>>doc:Main.Using.Smart_Communications.Customers.RFM_segments.WebHome]].
41 +* **Lost buyers** — customers from the R1 segment of [[RFM segmentation>>doc:Main.Usage.Smart_Communications.Customers.RFM_segmentation.WebHome]].
42 42  * **Best buyers** — customers from the R5, M5 and F5 segments of the RFM segmentation.
43 43  )))|(% style="border-color:white; width:540px" %)[[image:attach:Dynamics_en.png]]
44 44  
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Created 2025/05/14 06:02
Last edited 2026/01/21 04:38

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