Changes for page 1. Summary

Summary

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1		-Main.Smart_Communications.SMC_Use.WebHome
	1	+Main.Usage.Smart_Communications.WebHome

Content

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4	4	{{toc depth="2" start="2"/}}
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6		-The Summary reports are based on the customer data and purchase history received by the Smart Communications module from the Master System. It is recalculated four times per 24 hours.
	6	+The Summary reports are based on the customer data and purchase history received by the Loymax Smart Communications module from the Master System. It is recalculated four times per 24 hours.
7	7
8	8	== Customer base quality (by months) ==
9	9
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21	21	Details are displayed when the cursor is pointed at the chart area.
22	22
23		-If customers have two or more receipts, they are considered to be returning customers by the System. Chart colors:
	23	+If customers have two or more receipts, they are considred to be returning customers by the System. Chart colors:
24	24
25		-* Grey area (regular) — number of customers with 1 receipt;
26		-* Blue area (returning) — number of customers with 2 or more receipts.
	25	+* Gray area (regular) — number of customers with 1 receipt;
	26	+* Blue area (return for more) — number of customers with 2 or more recepits.
27	27
28	28	=== Sales ===
29	29
30	30	The System shows the revenue attributable to regular and returning customers:
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32		-* Grey area (regular) — revenues coming from customers with 1 receipt;
33		-* Blue area (returning) — revenue from customers with two or more receipts.
	32	+* Gray area (regular) — revenues coming from customers with 1 receipt;
	33	+* Blue area (repeat) — revenue from customers with two or more receipts.
34	34	)))|(% style="border-color:white; width:541px" %)[[image:attach:Customers_en.png]]
35	35
36	36	== Сustomer base quality dynamics ==
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38	38	|(% style="border-color:white; width:898px" %)(((
39	39	The graph shows the number of customers for the **Best buyers** and **Lost buyers** segments for the selected period by months.
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41		-* **Lost buyers** — customers from the R1 segment of [[RFM segmentation>>doc:Main.Smart_Communications.SMC_Use.Customers.RFM_segmentation.WebHome]].
	41	+* **Lost buyers** — customers from the R1 segment of  [[RFM segmentation>>doc:Main.Using.Smart_Communications.Customers.RFM_segments.WebHome]].
42	42	* **Best buyers** — customers from the R5, M5 and F5 segments of the RFM segmentation.
43	43	)))|(% style="border-color:white; width:540px" %)[[image:attach:Dynamics_en.png]]
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47	47	|(% style="border-color:white; width:900px" %)(((
48	48	The graph shows the percentage of customers (of the total number of customers in the database) who have two receipts or more for the selected period broken down by months.
49	49
50		-The example on the right shows that 89% of all customers who made purchases in February 2021 are repeat customers. i.e. they have 2 or more receipts.
	50	+The exmaple on the right shows that 89% of all customers who made purchases in February 2021 are repeat customers. i.e. they have 2 or more receipts.
51	51	)))|(% style="border-color:white; width:538px" %)[[image:attach:Return_customers.png]]
52	52
53	53	== Assisted orders ==
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57	57
58	58	(% class="box infomessage" %)
59	59	(((
60		-**Assisted orders **imply attributed receipts related to communications sent by the Smart Communications module. More information about orders/receipts attributing can be found [[here>>doc:Main.Smart_Communications.SMC_Use.Receipt_attribution.WebHome]].
	60	+**Assisted orders **imply attributed receipts related to communications sent by the Smart Communications module. More information about receipts attributing can be found [[here>>doc:Main.Using.Smart_Communications.Receipt_attribution.WebHome]].
61	61	)))
62	62
63	63	The example on the right shows the ratio of the number of receipts. To view the ratio of receipt amounts, click the **Value **tab.