4. Mass messaging

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The mass messaging functionality in Loymax Smart Communications allows you to send emails, SMS messages, and push notifications to a group of customers.

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**Article contents:**

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=== Viewing the list of mass messagings ===

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To view all mass messagings, go to the **Mass messaging** section in Smart Communications and select the mass messaging type:

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* [[Email mass messagings>>doc:.Email_mass_messaging.WebHome]];

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* [[SMS mass messagings>>doc:.SMS_mass_messaging.WebHome]];

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* [[Push mass messagings>>doc:.Push_mass_messaging.WebHome]].

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The top of the page displays summary information for all mass messagings of the selected type.

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|(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Totals_en.png" width="1200"/}}

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* **Number of sent mass messagings**.

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* **Total number of receipts** — the number of purchases made as a result of mass messagings, taking into account [[receipt attribution parameters>>doc:Main.Smart_Communications.SMC_Use.Receipt_attribution.WebHome]].

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* **Total receipt amount** — the purchase value generated by mass messagings, taking into account [[receipt attribution parameters>>doc:Main.Smart_Communications.SMC_Use.Receipt_attribution.WebHome]].

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The **My messagings** block displays information for each individual mass messaging.

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|(% style="border-color:#ffffff; text-align:center" %){{lightbox image="My_mailings_en.png" width="1200"/}}

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For each mass messaging, you can view:

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* **Status** (Draft/Created/Collecting/Sent);

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* **Subject** and **mass messaging name** (if specified when creating the mass messaging);

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* **Creation date** and **send date**;

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* **Number** and **total amount of receipts** associated with this mass messaging;

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* **Number of recipients**;

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* **Number of sent** and **delivered messages**.

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The following actions are available for each mass messaging:

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* [[image:Stats_en.png]] View the [[mass messaging report>>doc:.Mailing_report.WebHome]];

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* [[image:View_en.png]] View mass messaging parameters set during creation for a sent mass messaging , or [[image:Edit.png]] make adjustments for a draft mass messaging;

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* [[image:Copy_en.png]] Copy the mass messaging (create a new mass messaging based on an existing one);

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* [[image:Delete_en.png]] Delete the mass messaging.

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If you delete a mass messaging that has not yet been sent, the messages will not be delivered to customers.

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The **My messagings** block also provides the following capabilities:

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|(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Options_en.png" width="1200"/}}

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1. Set the number of records displayed per page (10, 25, 50, or 100);

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1. View information on other pages;

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1. Sort records in ascending/descending order by any column. For example:

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1*. Sort all mass messagings alphabetically by subject.

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1*. Display mass messagings with the highest receipt amounts first.

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1. Filter the mass messaging list by additional criteria. For example, show only mass messagings containing discount information.

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1. Create a new mass messaging.

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=== Creating a mass messaging ===

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There are several ways to create a mass messaging:

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1. From the [[Mass messaging>>doc:||anchor="01"]] section;

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1. From the [[All customers>>doc:||anchor="02"]] section;

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1. From the [[Messaging calendar>>doc:||anchor="03"]] section;

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1. By [[copying>>doc:||anchor="04"]] an existing mass messaging.

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==== {{id name="01"/}}1. Creating a mass messaging from the **Mass messaging** section ====

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1. Select **Mass messaging** in the main menu. Then choose one of the three available mass messaging types: email, SMS, or push.

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|(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Create_mailing_en.png" width="1200"/}}

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2. Click the **Create new mass messaging** button.

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3. In the window that opens, add customers who should receive the mass messaging and fill in the required sections. For more details, see [[Creating a new segment>>doc:Main.Smart_Communications.SMC_Use.Customers.User_segments.Segment_builder.WebHome||anchor="01"]].

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==== {{id name="02"/}}2. Creating a mass messaging from the **All customers** section ====

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1. Create a segment in the [[Segment builder>>doc:Main.Smart_Communications.SMC_Use.Customers.User_segments.Segment_builder.WebHome]], or open an existing segment in the **Customers > User segments** section.

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1. In the **Customers** block, click the button corresponding to the mass messaging type you want to create:

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* [[image:Envelope.png]] Create an email [[mass messaging>>doc:.Email_mass_messaging.WebHome]];

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* [[image:SMS_mailing.png]] Create an [[SMS mass messaging>>doc:.SMS_mass_messaging.WebHome]];

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* [[image:Push_mailing.png]] Create a [[push mass messaging>>doc:.Push_mass_messaging.WebHome]].

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==== {{id name="03"/}}3. Creating a mass messaging from the **Messaging calendar** section ====

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1. Select the [[**Messaging calendar**>>doc:.Messaging_calendar.WebHome]] section in the main menu.

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|(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Calendar_en.png" width="1200"/}}

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2. Click the **Create mass messaging** button.

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3. Select the mass messaging type.

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4. In the window that opens, add customers who should receive the mass messaging and fill in the required sections. For more details, see [[Creating a new segment>>doc:Main.Smart_Communications.SMC_Use.Customers.User_segments.Segment_builder.WebHome||anchor="01"]].

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==== {{id name="04"/}}4. Creating a mass messaging by **copying** ====

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1. Select **Mass messaging** in the main menu. Then choose the mass messaging type: email, SMS, or push.

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1. Select the mass messaging you want to copy. Click the **Copy** button at the end of the corresponding row to open the mass messaging editing window.

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=== Sending a mass messaging to customers ===

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After adding customers who should receive the mass messaging , the page will display a list of selected customers along with summary information about them.

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|(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Customers_mailing_en.png" width="1000"/}}

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The block below allows you to evaluate the **mass messaging volume**.

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|(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Mailing_volume_en.png" width="1000"/}}

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* **Customers** — customers who may receive the mass messaging .

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* **Address issue** — customers with no address specified or with an incorrect address.

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* **Unsubscribed from communication channel** — customers who have opted out and will not receive the mass messaging .

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* **Recipients** — the number of customers who will actually receive the mass messaging .

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* You can select a **communication policy** for the mass messaging (if this functionality is enabled), which defines the frequency of mass messaging to customers. By default, the **Standard** policy is applied. It is created automatically in the system and contains no rules.

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* You can also set the size of the [[control group>>doc:Main.Smart_Communications.SMC_Use.Control_groups.WebHome]] to evaluate the impact of communication on customer behavior. To form a representative control group based on specific characteristics (for example, age, gender, registration date), you can use the stratification mechanism. Clicking the **Show stratification parameters** button opens a modal window with settings for forming the control group. For more details, see the [[article>>doc:Main.Smart_Communications.SMC_Use.Control_groups.WebHome]].

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|(% style="border-color:#ffffff; text-align:center" %)[[image:attach:Stratification_params.png]]

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For example, 14,730 customers were included in the segment. This does not mean that exactly that many emails will be sent.

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* 71 customers have no address.

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* The control group size is set to 7%, meaning 7% of customers will not receive the message.

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