Loymax, 2026

Wiki source code of Events in Smart Communications

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3 **Contents:**
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5 {{toc depth="3" start="3"/}}
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8 === General Information ===
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10 There are two types of events:
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12 * **Customer event** — an event relevant to a specific customer only. For example, "Customer called the Call Center", meaning a specific customer contacted the Call Center.
13 * **System event** — an event relevant to **all** customers and not tied to any particular one. For example, "Product X is available in stock" — this event can be used to notify all customers who have previously shown interest in this product.
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15 An event has a **name** and may include **context** (or not). **Context** is a set of variables and their corresponding values. Event context does not change over time (unlike receipts, where receipt content or status might change).
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17 All events are displayed in the event history within the [[Customer Profile>>doc:Main.Smart_Communications.SMC_Use.Customers.All_customers.WebHome||anchor="HCustomerprofile"]].
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19 [[Loymax Smart Communications>>doc:Main.Smart_Communications.SMC_Use.WebHome]] receives information about external events from the master system it is [[integrated >>doc:Main.Smart_Communications.SMC_Integration.Data_exchange.Data_structure.WebHome]]with.
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21 === Events in the Segment Builder ===
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23 Events can be used as filters when building customer segments in the [[Segment Builder>>doc:Main.Smart_Communications.SMC_Use.Customers.User_segments.Segment_builder.WebHome]]. For example, you can generate a list of customers for whom event N occurred X times during period Y.
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25 You can filter customers based on criteria related to events:
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27 * Event name;
28 * Event date;
29 * Date of the last event;
30 * Days since the last event;
31 * Event context.
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33 The **event context** filter allows to select customers who have events with specified values for a given variable. For example: **name = Bag**. This filter will select all customers who have an event with a context containing the variable **name** equal to **Bag**.
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35 |(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Event_context.png" width="1200"/}}
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37 === Events in Campaigns ===
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39 There are two [[triggers>>doc:Main.Smart_Communications.SMC_Use.Campaigns.Triggers.WebHome]] activated by events in [[campaigns>>doc:Main.Smart_Communications.SMC_Use.Campaigns.WebHome]]:
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41 * Event X occurred;
42 * System event X occurred.
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44 Example of using the **System Event** trigger:
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46 |(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Event_example.png" width="700"/}}
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48 === Event Context ===
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50 Event context can be used in campaigns in the following [[actions>>doc:Main.Smart_Communications.SMC_Use.Campaigns.Actions.WebHome]]:
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52 * [[Filter customers>>doc:Main.Smart_Communications.SMC_Use.Campaigns.Actions.WebHome||anchor="HFiltercustomersA0"]];
53 * Send a message ([[email>>doc:Main.Smart_Communications.SMC_Use.Campaigns.Actions.WebHome||anchor="HSende-mailA0"]]/[[SMS>>doc:Main.Smart_Communications.SMC_Use.Campaigns.Actions.WebHome||anchor="HSendSMSA0"]]/[[push>>doc:Main.Smart_Communications.SMC_Use.Campaigns.Actions.WebHome||anchor="HSendPUSHA0"]])
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57 **Note:** Field codes should not contain hyphens "-".
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60 To filter customers using a value from the **event context**, specify the field code from the context in the format: **$field_code**, as shown in the screenshot below.
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62 |(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Filter.png" width="700"/}}
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64 To use a value from the **event context** when sending a message, use the variable ##~{~{client.eventContext.field_name}}##.
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66 |(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Send_email.png" width="700"/}}
Created 2025/07/16 10:59
Last edited 2026/01/21 04:57

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