Loymax, 2026

Changes for page 6. E-Commerce

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edited by Andrej Rylov
on 2026/03/18 04:26
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To version 3.1
edited by Andrej Rylov
on 2026/03/18 08:16
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11 11  Loymax Smart Communications provides the following key integration capabilities with e-commerce systems:
12 12  
13 13  * receiving information about changes in the composition and status of an [[order>>doc:Main.Smart_Communications.SMC_Use.E-Commerce.Orders.WebHome]];
14 -* receiving information about [[web events>>doc:Main.Integration.Integration_of_SC.JS_tracker.WebHome||anchor="H41243E43743C43E43643D43E441442438"]];
15 -* working with any set of [[containers>>doc:Main.Integration.Integration_of_SC.JS_tracker.WebHome||anchor="H42043043143E44243044143A43E43D44243543943D43544043043C438"]]: cart, favorites, wishlist, bookmarks, etc.;
16 -* trigger-based [[messaging campaigns>>doc:Main.Smart_Communications.SMC_Use.Campaign_list.WebHome]] based on order-related events, web events, and container-related events;
14 +* receiving information about [[web events>>doc:.Web_events.WebHome||anchor="H41243E43743C43E43643D43E441442438"]];
15 +* working with any set of [[containers>>doc:Main.Smart_Communications.SMC_integration.JS_tracker.WebHome||anchor="HWorkingwithcontainers"]]: cart, favorites, wishlist, bookmarks, etc.;
16 +* trigger-based [[messaging campaigns>>doc:Main.Smart_Communications.SMC_Use.Campaigns.WebHome]] based on order-related events, web events, and container-related events;
17 17  * [[segmentation>>doc:Main.Smart_Communications.SMC_Use.Customers.User_segments.Segment_builder.WebHome]] based on orders, containers, and web events;
18 -* [[mass messaging>>doc:Main.Smart_Communications.SMC_Use.Mass_mailings.WebHome]] to segments;
19 -* message personalization using the [[template engine>>doc:Main.Smart_Communications.SMC_Use.Mass_mailings.Template_builder.WebHome]] – inserting order attributes, order line items, products in a container, and web event context data into messages.
18 +* [[mass messaging>>doc:Main.Smart_Communications.SMC_Use.Mass_messaging.WebHome]] to segments;
19 +* message personalization using the [[template engine>>doc:Main.Smart_Communications.SMC_Use.Mass_messaging.Template_engine.WebHome]] – inserting order attributes, order line items, products in a container, and web event context data into messages.
20 20  
21 21  (% class="box infomessage" %)
22 22  (((
23 -The Loymax Smart Communications integration architecture with e-commerce systems is described in a [[separate article>>doc:Main.Integration.Integration_of_SC.Ecom_integration.WebHome]].
23 +The Loymax Smart Communications integration architecture with e-commerce systems is described in a [[separate article>>doc:Main.Smart_Communications.SMC_integration.Ecom_integration.WebHome]].
24 24  )))
25 25  
26 26  = Orders =
... ... @@ -31,13 +31,13 @@
31 31  
32 32  Order information can be sent to Loymax Smart Communications through various channels:
33 33  
34 -* [[JS tracker>>doc:Main.Integration.Integration_of_SC.JS_tracker.WebHome]]. A small JavaScript code snippet is placed on the Partner's website, automatically transmitting information about customer actions on the site to Loymax Smart Communications. One such action is placing an order.
35 -* [[Mobile SDK>>doc:Main.Integration.Integration_of_SC.MobileSDK.WebHome]]. Code is integrated into the Partner's mobile application to enable calls to the Loymax backend. If a customer places an order in the mobile app, this information is automatically transmitted to Loymax Smart Communications.
36 -* [[REST API>>doc:Main.Integration.Integration_of_SC.Data_communiction.SmC_API.WebHome]]. The Partner's master system can transmit order information to Loymax Smart Communications via REST API calls (using [[Eorder>>doc:Main.Integration.Integration_of_SC.Data_communiction.SmC_API.SmC_API_methods.Eorder.WebHome]] methods for working with orders).
34 +* [[JS tracker>>doc:Main.Smart_Communications.SMC_integration.JS_tracker.WebHome]]. A small JavaScript code snippet is placed on the Partner's website, automatically transmitting information about customer actions on the site to Loymax Smart Communications. One such action is placing an order.
35 +* [[Mobile SDK>>doc:Main.Smart_Communications.SMC_integration.MobileSDK.WebHome]]. Code is integrated into the Partner's mobile application to enable calls to the Loymax backend. If a customer places an order in the mobile app, this information is automatically transmitted to Loymax Smart Communications.
36 +* [[REST API>>doc:Main.Smart_Communications.SMC_integration.Data_exchange.SmC_API.WebHome]]. The Partner's master system can transmit order information to Loymax Smart Communications via REST API calls (using [[Eorder>>doc:Main.Smart_Communications.SMC_integration.Data_exchange.SmC_API.SmC_API_methods.Eorder.WebHome]] methods for working with orders).
37 37  
38 38  = Events =
39 39  
40 -Loymax Smart Communications can receive information about customer activity in the form of [[events>>doc:Main.Smart_Communications.SMC_Use.Events.WebHome]] and [[web events>>doc:Main.Smart_Communications.SMC_Use.E-Commerce.Web_events.WebHome]].
40 +Loymax Smart Communications can receive information about customer activity in the form of [[events>>doc:Main.Smart_Communications.SMC_Use.Events_SmC.WebHome]] and [[web events>>doc:Main.Smart_Communications.SMC_Use.E-Commerce.Web_events.WebHome]].
41 41  
42 42  A web event always represents some customer action on a website or in a mobile application. Loymax Smart Communications includes a set of preconfigured web events (such as placing an order, viewing a product, or adding a product to a container), and custom web events can also be configured.
43 43  
... ... @@ -45,26 +45,26 @@
45 45  
46 46  = Containers =
47 47  
48 -A [[container>>doc:Main.Integration.Integration_of_SC.JS_tracker.WebHome||anchor="H42043043143E44243044143A43E43D44243543943D43544043043C438"]] is an individual customer product list. Loymax Smart Communications includes one system container that cannot be deleted – the **Cart**. It also supports creating any number of custom containers (e.g., Favorites, Notify When Available, etc.).
48 +A [[container>>doc:Main.Smart_Communications.SMC_integration.JS_tracker.WebHome||anchor="HWorkingwithcontainers"]] is an individual customer product list. Loymax Smart Communications includes one system container that cannot be deleted – the **Cart**. It also supports creating any number of custom containers (e.g., Favorites, Notify When Available, etc.).
49 49  
50 -The [[JS tracker>>doc:Main.Integration.Integration_of_SC.JS_tracker.WebHome||anchor="H42043043143E44243044143A43E43D44243543943D43544043043C438"]] allows tracking events of adding/removing products to/from a container. These events can be used as campaign triggers. Container contents can be used to filter customers in the [[Segment builder>>doc:Main.Smart_Communications.SMC_Use.Customers.User_segments.Segment_builder.WebHome]] and can also be inserted into message text.
50 +The [[JS tracker>>doc:Main.Smart_Communications.SMC_integration.JS_tracker.WebHome||anchor="HAddingproducttoacontainer"]] allows tracking events of adding/removing products to/from a container. These events can be used as campaign triggers. Container contents can be used to filter customers in the [[Segment builder>>doc:Main.Smart_Communications.SMC_Use.Customers.User_segments.Segment_builder.WebHome]] and can also be inserted into message text.
51 51  
52 52  = Using data =
53 53  
54 -Order, event, and container data are used for building segments and in mass messaging and campaigns.
54 +Order, event, and container data are used for building segments and in mass messagings and campaigns.
55 55  
56 -The [[Segment builder>>doc:Main.Smart_Communications.SMC_Use.Customers.User_segments.Segment_builder.WebHome]] allows filtering customers by various parameters related to orders, events, and containers. Built segments can be used for sending mass messages and for analytics.
56 +The [[Segment builder>>doc:Main.Smart_Communications.SMC_Use.Customers.User_segments.Segment_builder.WebHome]] allows filtering customers by various parameters related to orders, events, and containers. Segments can be used for sending mass messagings and for analytics.
57 57  
58 -The [[Message template engine>>doc:Main.Smart_Communications.SMC_Use.Mass_mailings.Template_builder.WebHome]] allows personalizing messages by adding order, event, and container data for a specific customer. Additionally, the template engine can block message delivery to customers who do not meet a specified condition (for example, sending a message with a promo code only to customers who have fewer than 5 orders and whose last order was placed more than a month ago).
58 +The message [[template engine>>doc:Main.Smart_Communications.SMC_Use.Mass_messaging.Template_engine.WebHome]] allows personalizing messages by adding order, event, and container data for a specific customer. Additionally, the template engine can block message delivery to customers who do not meet a specified condition (for example, sending a message with a promo code only to customers who have fewer than 5 orders and whose last order was placed more than a month ago).
59 59  
60 60  (% class="box" %)
61 61  (((
62 62  **See also:**
63 63  
64 -* [[Integration with e-commerce systems>>doc:Main.Integration.Integration_of_SC.Ecom_integration.WebHome]]
64 +* [[Integration with e-commerce systems>>doc:Main.Smart_Communications.SMC_integration.Ecom_integration.WebHome]]
65 65  * [[Orders>>doc:Main.Smart_Communications.SMC_Use.E-Commerce.Orders.WebHome]]
66 -* [[Events>>doc:Main.Smart_Communications.SMC_Use.Events.WebHome]]
67 -* [[JS tracker>>doc:Main.Integration.Integration_of_SC.JS_tracker.WebHome]]
68 -* [[Mobile SDK>>doc:Main.Integration.Integration_of_SC.MobileSDK.WebHome]]
69 -* [[Smart Communications API>>doc:Main.Integration.Integration_of_SC.Data_communiction.SmC_API.WebHome]]
66 +* [[Events>>doc:Main.Smart_Communications.SMC_Use.Events_SmC.WebHome]]
67 +* [[JS tracker>>doc:Main.Smart_Communications.SMC_integration.JS_tracker.WebHome]]
68 +* [[Mobile SDK>>doc:Main.Smart_Communications.SMC_integration.MobileSDK.WebHome]]
69 +* [[Smart Communications API>>doc:Main.Smart_Communications.SMC_integration.Data_exchange.SmC_API.WebHome]]
70 70  )))
Created 2026/03/18 04:26
Last edited 2026/03/18 08:16

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