Wiki source code of User Segments
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1.1 | 1 | (% class="box infomessage" id="H41F43E43B44C43743E43243044243543B44C44143A43843944143543343C43543D442-43344044343F43F43043A43B43843543D44243E4322C43E43144A43543443843D43543D43D44B44543F43E43E43F44043543443543B43543D43D44B43C43F44043843743D43043A43043C2F44344143B43E43243844F43C." %) |
| 2 | **User segment** — a group of customers united by certain features/conditions. User segments are created in order to add customers to them, to whom mailings will be sent or bonuses will be accrued. | ||
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| 4 | In the section** Customers — User Segments**, all saved user segments are displayed. | ||
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| 6 | |(% style="border-color:white; text-align:center" %){{lightbox image="My_segments_en.png" width="1000"/}} | ||
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| 8 | For each segment, the following **metrics** are displayed: | ||
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| 10 | * Number of customers of the segment; | ||
| 11 | * % of customers: percentage of the total customer base; | ||
| 12 | * % of revenue: percentage of the company's total revenue; | ||
| 13 | * Average customer receipt in the segment; | ||
| 14 | * Total value of the customer in the segment. | ||
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| 16 | (% class="box infomessage" %) | ||
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| 18 | All segment metrics are displayed for the **current time.** | ||
| 19 | ))) | ||
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| 21 | === Segment creation === | ||
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13.1 | 23 | Click **Create segment** button to create a new segment in the [[Segment Builder>>doc:Main.Smart_Communications.SMC_Use.Customers.User_segments.Segment_builder.WebHome]]. **Segment Builder** allows you to build complex segments using data about customers, their purchases or other customer activities. |
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1.1 | 24 | |
| 25 | Clicking the segment name allows you to view and edit this segment. The page provides access to the following: | ||
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| 27 | * Editing segment conditions [[image:attach:1.png]]; | ||
| 28 | * Viewing segment metrics; | ||
| 29 | * Просмотр метрик сегмента ( press **Select** button); | ||
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13.1 | 30 | * Viewing [[a list of customers>>doc:Main.Smart_Communications.SMC_Use.Customers.User_segments.Segment_builder.WebHome]] of the set segment (press **Select** button); |
| 31 | * Performing actions with the segment (for more information about actions with a segment, see the article [[Segment Builder>>doc:Main.Smart_Communications.SMC_Use.Customers.User_segments.Segment_builder.WebHome]]); | ||
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1.1 | 32 | * Renaming the segment, deleting the segment [[image:attach:2.png]]. |
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| 34 | (% style="margin-left:auto; margin-right:auto" %) | ||
| 35 | |(% style="border-color:white; text-align:center" %){{lightbox image="Find.png" width="500"/}}|(% style="border-color:white; text-align:center" %) | ||
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10.1 | 36 | |(% style="border-color:white; text-align:center" %){{lightbox image="Settings.png" width="500"/}}((( |
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| 38 | )))|(% style="border-color:white; text-align:center" %) | ||
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| 40 | (% class="box infomessage" %) | ||
| 41 | ((( | ||
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12.1 | 42 | You can read more about examples of how to set filters when building segments in a separate [[article>>doc:Main.Smart_Communications.SMC_Use.Customers.User_segments.Segment_builder.Segment_examples.WebHome]]. |
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10.1 | 43 | ))) |