Target Audiences
Adding and removing customers
There are two ways to add or remove customers to/from a target audience:
From a user segment.
- Create a new segment or open an existing segment from the segment list.
- Click the icon Include in a target audience:
- Select the required action (add or remove) and choose the desired audience from the list:
In a campaign editor. Include the Add to audience action to the campaign chain.
Managing target audiences
A list of all available target audiences is displayed in the Customers → Target audiences section of the menu.
The following information is shown for each target audience:
- Name;
- Number of customers included in the audience;
- Date when the target audience was set.
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By clicking on the audience name there opens a list with all customers included in that audience:
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Click on a customer’s ID to open their profile. You will find all target audiences of this customer listed in the Tags (target audience) section of the customer profile.
Importing target audiences
Audiences can be imported from a file:
- File-based audience import allows to create user segments based on data from a file. Requirements to file: CSV format, UTF-8 encoding.
- The audience import is performed by clicking on the Import audiences button in the Customers → Target audiences section:
Appearance of the audience import page:
You must select the import mode:
- Assign a single audience to all customers in the file;
- Assign each customer in the file their specified audience. This mode allows assigning different audiences to different customers.
In the first case, the file must contain only one column with customer identifiers. These may be identifiers used in Smart Communications or those from the Partner system that feeds data into the service.
Example file:
123;
124;
125;
245.
In the second case, after the customer identifier, the corresponding audience must be specified. Both should be separated by a semicolon.
123; Audience 1
124; Audience 2
125; Audience 3
245; Audience 4
When uploading the file, specify which type of identifier is used in the file:
