3. Campaigns - Loymax

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**Campaign **is a communication chain that describes the rules of interaction between the Smart Communications module and [[customer profiles>>doc:Main.Using.Smart_Communications.Customers.All_clients.WebHome||anchor="Profile"]]. A campaign consists of one [[trigger>>doc:.Triggers.WebHome]] and one or more [[actions>>doc:.Actions.WebHome]]. Campaigns can be linear or non-linear, i.e. contain branches.

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The **Campaign **section is available for viewing and editing only for users with the respective permission: **Platform user has the permission to view and edit campaigns in Smart Communications module**.

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**Campaign example**:

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If a customer has made an order:

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1. Wait for one hour.

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1. Send an email.

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1. Wait for three days.

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1. If the email has not been opened, send a text message to the customer, if the phone number is available.

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There is an option to set rules for a campaign to limit the number of customers that cab be added to a chain. For example, you can allow for customers to re-enter the campaign not earlier than in a year. For more information, please refer to a separate [[article>>article]].

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It is also possible set up [[attribution rules>>attribution rules]] for a campaign to associate receipts with this campaign.

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The **Campaigns **section displays the list of all campaigns.

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Overall campain** metrics** are shown at the top of the section:

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* **Number of active campaigns**;

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* **Total orders **— number of receipts/orders associated with the campaign;

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* **Total value of orders **— amount of receipts/orders associated with the campaign.

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The following **parameters **are displayed for each campaign:

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* **Status** (active/not active/suspended);

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* **Name**;

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* **Orders **— number of receipts/orders associated with the campaign;

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* **Total value of orders** — total amount of receipts/orders associated with the campaign;

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* **Created at **— date of creation;

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* **Updated at** — date of campaign updating;

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By checking the **Only active **box, the list shows only active campaigns. There is also an option to set the number of campaigns to be dispalyed per page.

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To find the needed campaign in the list, use the search bar. You can search by campaign name and by creation date.

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Clicking on the **campaign name **opens a page for campaign viewing and editing.

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It is possible to perform the following actions with the campaigns:

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