Wiki source code of 3. Campaigns
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| 1 | |(% style="border-color:white; width:942px" %)((( | ||
| 2 | (% class="box infomessage" %) | ||
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| 4 | A **Campaign **is a communication chain that describes the rules of interaction between Loymax Smart Communications and [[customers>>doc:Main.Smart_Communications.SMC_Use.Customers.All_customers.WebHome||anchor="Profile"]]. A campaign consists of one [[trigger>>doc:.Triggers.WebHome]] and one or more [[actions>>doc:Main.Smart_Communications.SMC_Use.Campaigns.Actions.WebHome]]. Campaigns can be linear or non-linear, i.e. contain branches. | ||
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| 9 | The **Campaign **section is available for viewing and editing only for users with the following permission: **Platform user has the permission to view and edit campaigns in Smart Communications module**. | ||
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| 11 | )))|(% style="border-color:white; width:612px" %){{lightbox image="Happy_birthday.png" width="500"/}} | ||
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| 13 | **Campaign example**: | ||
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| 17 | If a customer has made an order: | ||
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| 19 | 1. Wait for one hour. | ||
| 20 | 1. Send an email. | ||
| 21 | 1. Wait for three days. | ||
| 22 | 1. If the email has not been opened, send a text message to the customer, if the phone number is available. | ||
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| 25 | There is an option to set rules for a campaign to limit the number of customers that cab be added to a chain. For example, you can allow for customers to re-enter the campaign not earlier than in a year. For more information, refer to a separate [[article>>doc:Main.Smart_Communications.SMC_Use.Campaigns.Campaign_creation.WebHome]]. | ||
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| 27 | It is also possible set up [[attribution rules>>doc:Main.Usage.Smart_Communications.Receipt_attribution.WebHome]] for a campaign to associate receipts with this campaign. | ||
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| 29 | The **Campaigns **section displays the list of all campaigns. | ||
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| 31 | |(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Campaign_en.png" width="1000"/}} | ||
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| 33 | Overall campaign** metrics** are shown at the top of the section: | ||
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| 35 | * **Number of active campaigns**; | ||
| 36 | * **Total orders **— number of receipts/orders associated with the campaign; | ||
| 37 | * **Total value of orders **— amount of receipts/orders associated with the campaign. | ||
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| 39 | The following **parameters **are displayed for each campaign: | ||
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| 41 | * **Status** (active/not active/suspended); | ||
| 42 | * **Name**; | ||
| 43 | * **Orders **— number of receipts/orders associated with the campaign; | ||
| 44 | * **Total value of orders** — total amount of receipts/orders associated with the campaign; | ||
| 45 | * **Created at **— date of creation; | ||
| 46 | * **Updated at** — date of campaign updating; | ||
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| 48 | If the **Only active** check box is selected, the list shows only active campaigns. There is also an option to set the number of campaigns to be displayed per page. | ||
| 49 | To find the desired campaign in the list, use the search bar. You can search by campaign name and by creation date. | ||
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| 51 | Clicking on the **campaign name **opens a page for campaign viewing and editing. | ||
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| 53 | |(% style="border-color:#ffffff; text-align:center" %)[[image:attach:Campaign_name.png]] | ||
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| 55 | It is possible to perform the following actions with the campaigns: | ||
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| 57 | * [[**Create new campaigns**>>doc:Main.Smart_Communications.SMC_Use.Campaigns.Campaign_creation.WebHome]]; | ||
| 58 | * **Edit**; | ||
| 59 | * **Copy**; | ||
| 60 | * **Delete**; | ||
| 61 | * [[**View the campaign statistics**>>doc:.Report.WebHome]]. |