Loymax, 2026

Changes for page 3. Campaigns


From version 2.1
edited by Vera Retyeva
on 2025/05/14 06:38
Change comment: Upload new image "Campaign_en.png", version 1.1
To version 7.1
edited by Andrej Rylov
on 2026/01/14 10:14
Change comment: There is no comment for this version

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2 -**Campaign **is a communication chain that describes the rules of interaction between the Smart Communications module and [[customer profiles>>doc:Main.Using.Smart_Communications.Customers.All_clients.WebHome||anchor="Profile"]]. A campaign consists of one [[trigger>>doc:.Triggers.WebHome]] and one or more [[actions>>doc:.Actions.WebHome]].
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4 +A **Campaign **is a communication chain that describes the rules of interaction between Loymax Smart Communications and [[customers>>doc:Main.Usage.Smart_Communications.Customers.All_customers.WebHome||anchor="Profile"]]. A campaign consists of one [[trigger>>doc:.Triggers.WebHome]] and one or more [[actions>>doc:.Actions.WebHome]]. Campaigns can be linear or non-linear, i.e. contain branches.
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6 -The **Campaign **section is available for viewing and editing only for users with the respective permission: **The MMP user has the permission to view and edit campaigns in Smart Communications module**.
9 +The **Campaign **section is available for viewing and editing only for users with the following permission: **Platform user has the permission to view and edit campaigns in Smart Communications module**.
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13 +**Campaign example**:
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17 +If a customer has made an order:
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19 +1. Wait for one hour.
20 +1. Send an email.
21 +1. Wait for three days.
22 +1. If the email has not been opened, send a text message to the customer, if the phone number is available.
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24 +
25 +There is an option to set rules for a campaign to limit the number of customers that cab be added to a chain. For example, you can allow for customers to re-enter the campaign not earlier than in a year. For more information, refer to a separate [[article>>doc:.Campaign_creation.WebHome]].
26 +
27 +It is also possible set up [[attribution rules>>doc:Main.Usage.Smart_Communications.Receipt_attribution.WebHome]] for a campaign to associate receipts with this campaign.
28 +
9 9  The **Campaigns **section displays the list of all campaigns.
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13 -Overall campain** metrics** are shown at the top of the section:
33 +Overall campaign** metrics** are shown at the top of the section:
14 14  
15 15  * **Number of active campaigns**;
16 -* **Total orders **— number of receipts associated with the campaign;
17 -* **Total value of orders **— amount of receipts associated with the campaign.
36 +* **Total orders **— number of receipts/orders associated with the campaign;
37 +* **Total value of orders **— amount of receipts/orders associated with the campaign.
18 18  
19 19  The following **parameters **are displayed for each campaign:
20 20  
21 21  * **Status** (active/not active/suspended);
22 22  * **Name**;
23 -* **Orders **— number of receipts associated with the campaign;
24 -* **Total value of orders** — total amount of receipts associated with the campaign;
43 +* **Orders **— number of receipts/orders associated with the campaign;
44 +* **Total value of orders** — total amount of receipts/orders associated with the campaign;
25 25  * **Created at **— date of creation;
26 26  * **Updated at** — date of campaign updating;
27 27  
28 -By checking the **Only active **box, the list will show only active campaigns. There is also an option to set the number of campaigns to be dispalyed per page.
29 -To find the needed campaign in the list, use the search bar. You can search by campaign name and by creation date.
48 +If the **Only active** check box is selected, the list shows only active campaigns. There is also an option to set the number of campaigns to be displayed per page.
49 +To find the desired campaign in the list, use the search bar. You can search by campaign name and by creation date.
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31 31  Clicking on the **campaign name **opens a page for campaign viewing and editing.
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35 35  It is possible to perform the following actions with the campaigns:
36 36  
37 -* **[[Create new campaigns>>doc:.Campaigns_Creation.WebHome]]**;
57 +* [[**Create new campaigns**>>doc:.Campaign_creation.WebHome]];
38 38  * **Edit**;
39 39  * **Copy**;
40 40  * **Delete**;
41 -* [[**View the campaign statistics**>>doc:.Campaign_report.WebHome]].
61 +* [[**View the campaign statistics**>>doc:.Report.WebHome]].
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