Loymax, 2026
From version 4.1
edited by Vera Retyeva
on 2024/02/14 09:08
Change comment: There is no comment for this version
To version 9.1
edited by Vera Retyeva
on 2024/02/14 10:03
Change comment: There is no comment for this version

Summary

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1 -Basic concepts and features of the Smart Communications module
1 +Basic concepts and features of Smart Communications module
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1 -Sandbox.WebHome
1 +Main.General_information.Smart_Communications.WebHome
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103 103  * Automated communication chains and manual mass mailings;
104 104  * Visual editor of communication chains;
105 105  * Unlimited length, number of conditions and branches in communication chains;
106 -* [[Over 20 types of adjustable triggers>>https://docs.loymaxsc.net/features/campaigns/triggers ]] running the chains, including arbitrary customer and system-wide external events, abandoned baskets, and other website events;
106 +* Over 20 types of adjustable[[ triggers>>https://docs.loymaxsc.net/features/campaigns/triggers ]] launching the chains, including arbitrary customer and system-wide external events, abandoned baskets, and other website events;
107 107  * Managing the criteria for customer re-entry into the communication chain;
108 108  * Visual message editor;
109 109  * Message preview on the devices of different size: PC, tablet, phone;
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111 111  * Templates import;
112 112  * Quick assembly of text messages from templates;
113 113  * Advanced language of the [[template engine>>https://docs.loymaxsc.net/features/personalizaciya/makrosy ]] with support for conditions and cycles;
114 -* Variables: any attributes from the customer profile and from customer-related objects (receipts, events) can be added to the message;
114 +* Variables: any attributes from the customer profile and from customer-related objects (orders, events) can be added to the message;
115 115  * Mechanism to unsubscribe from mailings by the recipient.
116 116  * Personalization based on the history of website visits (viewed product categories, viewed products, abandoned baskets);
117 117  * Visualization of communication chains and mass mailings in the calendar;
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129 129  (((
130 130  **Campaign example:**
131 131  
132 -* Onset of date: November 24, 2023;
132 +* Black Friday date: November 24, 2023;
133 133  * Select customers from the segment: regular customers;
134 -* Send a push notification.
134 +* Send SMS message.
135 135  
136 -As part of this campaign, all customers who fall within the **Regular Customers** segment will receive a push notification 24 hours before Black Friday.
136 +As part of this campaign, all customers who fall within the **Regular Customers** segment will receive an SMS message 24 hours before Black Friday.
137 137  
138 -|(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Black_friday.png" width="1200"/}}
138 +|(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Campaign_en.png" width="800"/}}
139 139  )))
140 140  
141 141  == Analytics ==
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143 143  The Smart Communications module provides the ability to monitor and analyze processes. The data obtained is used to generate reports and make further decisions regarding the customer management.
144 144  
145 145  (% class="wikigeneratedid" id="H41243E43743C43E43643D43E44144243843F43E44043043143E44243544143043D43043B43844243843A43E439:" %)
146 -**Analytics work options:**
146 +**Analytical capabilities:**
147 147  
148 148  * Standard reports on the customer base;
149 149  * Summary reports for each communication channel, trigger chain summary report;
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162 162  Sample report **Quality of customer base**:
163 163  
164 164  |(% style="border-color:#ffffff; text-align:center" %)
165 -(% class="box" %)[[image:attach:Analitics.png]]
165 +(% class="box" %)[[image:Customer_quality.png]]
166 166  )))
167 167  
168 168  === ===
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Created 2024/02/14 08:54
Last edited 2026/04/08 04:37

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