Changes for page 1. Basic concepts and features of Smart Communications
From version 2.1
edited by Vera Retyeva
on 2024/02/14 08:55
on 2024/02/14 08:55
Change comment:
There is no comment for this version
To version 3.1
edited by Vera Retyeva
on 2024/02/14 09:08
on 2024/02/14 09:08
Change comment:
There is no comment for this version
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... ... @@ -24,7 +24,7 @@ 24 24 ** values of their metrics; 25 25 ** customer transactions; 26 26 ** customer-related events; 27 -** history of mailing listsrelated to the customer, assignment of metrics, accrual of bonus points;27 +** history of mailings related to the customer, assignment of metrics, accrual of bonus points; 28 28 ** website visit history; 29 29 ** customer impact and their response actions. 30 30 * Automatic tagging of customers based on rules; ... ... @@ -35,7 +35,7 @@ 35 35 36 36 == Segment == 37 37 38 -A set of rules uniting customers by a common feature or features. Segmentation features and sampling capabilities include: 38 +A set of rules uniting customers by a common feature or features set. Segmentation features and sampling capabilities include: 39 39 40 40 * Visual sampling editor; 41 41 * Samples by customer properties, customer transaction properties, transaction composition; ... ... @@ -51,7 +51,7 @@ 51 51 ((( 52 52 (% class="box" %) 53 53 ((( 54 -**Examples of segments**: one-time buyers, regular buyers, residents of Novosibirsk, dental powder buyers over 30 years old.54 +**Examples of segments**: one-time buyers, regular buyers, residents of Houston, dental powder buyers over 30 years old. 55 55 ))) 56 56 57 57 The System stores the rules for selecting customer profiles and current values of segment metrics such as the number of profiles, average check, LTV, etc. for each segment. ... ... @@ -63,12 +63,12 @@ 63 63 **Example of sampling rules**: 64 64 65 65 * Contacts. SMS subscription is active: yes; 66 -* Customer. Number of re ceipts: more than or equal to 1;66 +* Customer. Number of orders: more than or equal to 1; 67 67 * Customer. Age: more than or equal to 30. 68 68 69 -A list of buyers over 30 years old who have made more than one purchase and receive anSMS notification will be formed based on these rules.69 +A list of buyers over 30 years old who have made more than one purchase and receive SMS notifications will be formed based on these rules. 70 70 71 -|(% style="border-color:#ffffff; text-align:center" %) {{lightbox image="Sampling.png" width="1200"/}}71 +|(% style="border-color:#ffffff; text-align:center" %)[[image:Segment_example.png]] 72 72 73 73 74 74 )))
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