Loymax, 2026
From version 19.1
edited by Andrej Rylov
on 2026/04/08 04:37
Change comment: There is no comment for this version
To version 12.1
edited by Andrej Rylov
on 2025/12/24 10:54
Change comment: There is no comment for this version

Summary

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Title
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1 -1. Basic concepts and features of Smart Communications
1 +Basic concepts and features of Smart Communications
Parent
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1 -Main.Smart_Communications.WebHome
1 +Main.General_information.Smart_Communications.WebHome
Content
... ... @@ -45,15 +45,15 @@
45 45  * Selection by communication history and customer responses to messages.
46 46  * Saved segments.
47 47  * Support for customer/transaction source tracking.
48 -* Support for custom fields in customer profiles, transactions, and transaction line items.
48 +* Support for custom fields in customer profiles, transactions, and transaction lines.
49 49  
50 50  (((
51 51  (% class="box" %)
52 52  (((
53 -**Segment examples**: one-time buyers, regular buyers, residents of Barcelona, toothpaste buyers over age 30.
53 +**Segment examples**: one-time buyers, regular buyers, residents of Novosibirsk, toothpaste buyers over age 30.
54 54  )))
55 55  
56 -For each segment, the system stores the selection rules and current segment metrics: number of profiles, average purchase, LTV, etc.
56 +For each segment, the system stores the selection rules and current segment metrics: number of profiles, average check, LTV, etc.
57 57  
58 58  Segments are recalculated multiple times per day.
59 59  
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62 62  **Example selection rules**:
63 63  
64 64  * Contact. SMS subscription active: yes.
65 -* Customer. Number of orders: greater than or equal to 1.
65 +* Customer. Number of receipts: greater than or equal to 1.
66 66  * Customer. Age: greater than or equal to 30.
67 67  
68 -These rules generate a list of customers over 30 who have made at least one order and are subscribed to SMS notifications.
68 +These rules generate a list of customers over 30 who have made at least one purchase and are subscribed to SMS notifications.
69 69  
70 70  |(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Segment_example.png" width="1200"/}}
71 71  )))
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83 83  )))
84 84  
85 85  (% class="wikigeneratedid" %)
86 -For instructions on creating a target audience, see this [[article>>doc:Main.Smart_Communications.SMC_Use.Customers.Target_audiences.WebHome]].
86 +For instructions on creating a target audience, see the [[article>>doc:Main.Usage.Smart_Communications.Customers.Target_audiences.WebHome]].
87 87  
88 88  == Mass messaging ==
89 89  
90 -A one-time system task to select customer profiles from a specified segment and send them a predefined message. The following channels are available for mass messaging: email, SMS/Viber, push, in-app notifications, and messengers.
90 +A one-time system task to select customer profiles from a specified segment and send them a predefined message. The following channels are available for mass messaging: email, SMS/Viber*, and push notifications.
91 91  
92 +*//Viber access is restricted in the Russian Federation. Usage in other countries is governed by local regulations.//
93 +
92 92  == Campaign ==
93 93  
94 94  Campaigns are automated communication sequences that define rules for system interaction with customers. Campaigns are executed automatically by the system at a specified frequency.
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99 99  * Automated communication sequences and manual mass campaigns.
100 100  * Visual campaign builder.
101 101  * Unlimited sequence length, conditions, and branching.
102 -* Over 20 types of configurable [[triggers>>doc:Main.Smart_Communications.SMC_Use.Campaigns.Triggers.WebHome]], including custom customer and system-wide external events, abandoned carts, and other on-site activities.
104 +* Over 20 types of configurable [[triggers>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome]], including custom customer and system-wide external events, abandoned carts, and other on-site activities.
103 103  * Control over customer re-entry criteria into communication sequences.
104 104  * Visual message editor.
105 105  * Message preview across device sizes: desktop, tablet, mobile.
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106 106  * Email templates.
107 107  * Template import.
108 108  * Rapid message assembly from prebuilt blocks.
109 -* Advanced [[template engine>>doc:Main.Smart_Communications.SMC_Use.Mass_messaging.Template_engine.WebHome]] with support for conditions and loops.
111 +* Advanced [[template engine>>doc:Main.Usage.Smart_Communications.Mass_messaging.Template_engine.WebHome]] with support for conditions and loops.
110 110  * Variables: insertion of any customer profile attribute or related object data (receipts, events) into messages.
111 111  * Recipient unsubscribe mechanism.
112 112  * Personalization based on website behavior (viewed categories, viewed products, abandoned carts).
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170 170  * JavaScript tracker for on-site customer behavior analysis;
171 171  * Integration with communication channels (email, SMS, push, in-app, chatbots, voice bots, etc.).
172 172  
173 -For more details, see the [[Integration>>doc:Main.Smart_Communications.SMC_integration.WebHome]] section.
175 +For more details, see the [[Integration>>doc:Main.Integration.Smart_Com_Integration.WebHome]] section.
174 174  )))
Created 2024/02/14 08:54
Last edited 2026/04/08 04:37

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