Changes for page 1. Basic concepts and features of Smart Communications

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Title

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1		-Basic concepts and features of Smart Communications
	1	+1. Basic concepts and features of Smart Communications

Parent

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1		-Main.General_information.Smart_Communications.WebHome
	1	+Main.Smart_Communications.WebHome

Author

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1		-XWiki.zanina
	1	+XWiki.VeraRetyeva

Content

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45	45	* Selection by communication history and customer responses to messages.
46	46	* Saved segments.
47	47	* Support for customer/transaction source tracking.
48		-* Support for custom fields in customer profiles, transactions, and transaction lines.
	48	+* Support for custom fields in customer profiles, transactions, and transaction line items.
49	49
50	50	(((
51	51	(% class="box" %)
52	52	(((
53		-**Segment examples**: one-time buyers, regular buyers, residents of Novosibirsk, toothpaste buyers over age 30.
	53	+**Segment examples**: one-time buyers, regular buyers, residents of Barcelona, toothpaste buyers over age 30.
54	54	)))
55	55
56		-For each segment, the system stores the selection rules and current segment metrics: number of profiles, average check, LTV, etc.
	56	+For each segment, the system stores the selection rules and current segment metrics: number of profiles, average purchase, LTV, etc.
57	57
58	58	Segments are recalculated multiple times per day.
59	59
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62	62	**Example selection rules**:
63	63
64	64	* Contact. SMS subscription active: yes.
65		-* Customer. Number of receipts: greater than or equal to 1.
	65	+* Customer. Number of orders: greater than or equal to 1.
66	66	* Customer. Age: greater than or equal to 30.
67	67
68		-These rules generate a list of customers over 30 who have made at least one purchase and are subscribed to SMS notifications.
	68	+These rules generate a list of customers over 30 who have made at least one order and are subscribed to SMS notifications.
69	69
70	70	|(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Segment_example.png" width="1200"/}}
71	71	)))
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83	83	)))
84	84
85	85	(% class="wikigeneratedid" %)
86		-For instructions on creating a target audience, see the [[article>>doc:Main.Smart_Communications.SMC_Use.Customers.Target_audiences.WebHome]].
	86	+For instructions on creating a target audience, see this [[article>>doc:Main.Smart_Communications.SMC_Use.Customers.Target_audiences.WebHome]].
87	87
88	88	== Mass messaging ==
89	89
90		-A one-time system task to select customer profiles from a specified segment and send them a predefined message. The following channels are available for mass messaging: email, SMS/Viber*, and push notifications.
	90	+A one-time system task to select customer profiles from a specified segment and send them a predefined message. The following channels are available for mass messaging: email, SMS/Viber, push, in-app notifications, and messengers.
91	91
92		-*//Viber access is restricted in the Russian Federation. Usage in other countries is governed by local regulations.//
93		-
94	94	== Campaign ==
95	95
96	96	Campaigns are automated communication sequences that define rules for system interaction with customers. Campaigns are executed automatically by the system at a specified frequency.
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114	114	* Personalization based on website behavior (viewed categories, viewed products, abandoned carts).
115	115	* Calendar-based visualization of communication sequences and campaigns.
116	116	* Email delivery and analytics.
117		-* Email sending via external ESPs or Loymax Smart Communications’ own high-throughput infrastructure (up to 18 million emails per day).
	115	+* Email sending via external ESPs or Smart Communications’ own high-throughput infrastructure (up to 18 million emails per day).
118	118	* SMS delivery and analytics.
119	119	* Push notification delivery and analytics.
120	120	* Delivery error analysis, including server responses and spam filter feedback—automatic flagging of invalid email addresses and phone numbers.
121		-* A/B testing for campaigns and mass messagings.
	119	+* A/B testing for campaigns and mass messaging.
122	122	* Test message sending.
123	123	* Time zone–aware SMS delivery scheduling.
124	124
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137	137
138	138	== Analytics ==
139	139
140		-Loymax Smart Communications provides comprehensive monitoring and analytics capabilities. The collected data supports reporting and strategic decision-making for customer engagement.
	138	+Smart Communications provides comprehensive monitoring and analytics capabilities. The collected data supports reporting and strategic decision-making for customer engagement.
141	141
142	142	(% class="wikigeneratedid" id="H41243E43743C43E43643D43E44144243843F43E44043043143E44243544143043D43043B43844243843A43E439:" %)
143	143	**Analytics capabilities:**
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144	144
145	145	* Standard reports on the customer database.
146	146	* Summary reports on communication channels, communication types, and more.
147		-* Reports on specific campaigns or mass messagings.
	145	+* Reports on specific campaigns or mass messaging.
148	148	* Trends and current snapshots of customer database quality metrics.
149	149	* Delivery performance trends and snapshots for campaigns and sequences.
150	150	* Conversion funnel trends and snapshots for campaigns and sequences.