Retail Engine, 2026
From version 13.1
edited by Andrej Rylov
on 2026/01/21 04:32
Change comment: Renamed back-links.
To version 20.1
edited by Vera Retyeva
on 2026/09/07 09:20
Change comment: There is no comment for this version

Summary

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Title
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1 -Basic concepts and features of Smart Communications
1 +1. Basic concepts and features of Smart Communications
Parent
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1 -Main.General_information.Smart_Communications.WebHome
1 +Main.Smart_Communications.WebHome
Author
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1 -XWiki.arylov
1 +XWiki.VeraRetyeva
Content
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45 45  * Selection by communication history and customer responses to messages.
46 46  * Saved segments.
47 47  * Support for customer/transaction source tracking.
48 -* Support for custom fields in customer profiles, transactions, and transaction lines.
48 +* Support for custom fields in customer profiles, transactions, and transaction line items.
49 49  
50 50  (((
51 51  (% class="box" %)
52 52  (((
53 -**Segment examples**: one-time buyers, regular buyers, residents of Novosibirsk, toothpaste buyers over age 30.
53 +**Segment examples**: one-time buyers, regular buyers, residents of Barcelona, toothpaste buyers over age 30.
54 54  )))
55 55  
56 -For each segment, the system stores the selection rules and current segment metrics: number of profiles, average check, LTV, etc.
56 +For each segment, the system stores the selection rules and current segment metrics: number of profiles, average purchase, LTV, etc.
57 57  
58 58  Segments are recalculated multiple times per day.
59 59  
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62 62  **Example selection rules**:
63 63  
64 64  * Contact. SMS subscription active: yes.
65 -* Customer. Number of receipts: greater than or equal to 1.
65 +* Customer. Number of orders: greater than or equal to 1.
66 66  * Customer. Age: greater than or equal to 30.
67 67  
68 -These rules generate a list of customers over 30 who have made at least one purchase and are subscribed to SMS notifications.
68 +These rules generate a list of customers over 30 who have made at least one order and are subscribed to SMS notifications.
69 69  
70 70  |(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Segment_example.png" width="1200"/}}
71 71  )))
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83 83  )))
84 84  
85 85  (% class="wikigeneratedid" %)
86 -For instructions on creating a target audience, see the [[article>>doc:Main.Usage.Smart_Communications.Customers.Target_audiences.WebHome]].
86 +For instructions on creating a target audience, see this [[article>>doc:Main.Smart_Communications.SMC_Use.Customers.Target_audiences.WebHome]].
87 87  
88 88  == Mass messaging ==
89 89  
90 -A one-time system task to select customer profiles from a specified segment and send them a predefined message. The following channels are available for mass messaging: email, SMS/Viber*, and push notifications.
90 +A one-time system task to select customer profiles from a specified segment and send them a predefined message. The following channels are available for mass messaging: email, SMS/Viber, push, in-app notifications, and messengers.
91 91  
92 -*//Viber access is restricted in the Russian Federation. Usage in other countries is governed by local regulations.//
93 -
94 94  == Campaign ==
95 95  
96 96  Campaigns are automated communication sequences that define rules for system interaction with customers. Campaigns are executed automatically by the system at a specified frequency.
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101 101  * Automated communication sequences and manual mass campaigns.
102 102  * Visual campaign builder.
103 103  * Unlimited sequence length, conditions, and branching.
104 -* Over 20 types of configurable [[triggers>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome]], including custom customer and system-wide external events, abandoned carts, and other on-site activities.
102 +* Over 20 types of configurable [[triggers>>doc:Main.Smart_Communications.SMC_Use.Campaigns.Triggers.WebHome]], including custom customer and system-wide external events, abandoned carts, and other on-site activities.
105 105  * Control over customer re-entry criteria into communication sequences.
106 106  * Visual message editor.
107 107  * Message preview across device sizes: desktop, tablet, mobile.
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108 108  * Email templates.
109 109  * Template import.
110 110  * Rapid message assembly from prebuilt blocks.
111 -* Advanced [[template engine>>doc:Main.Usage.Smart_Communications.Mass_messaging.Template_engine.WebHome]] with support for conditions and loops.
109 +* Advanced [[template engine>>doc:Main.Smart_Communications.SMC_Use.Mass_messaging.Template_engine.WebHome]] with support for conditions and loops.
112 112  * Variables: insertion of any customer profile attribute or related object data (receipts, events) into messages.
113 113  * Recipient unsubscribe mechanism.
114 114  * Personalization based on website behavior (viewed categories, viewed products, abandoned carts).
115 115  * Calendar-based visualization of communication sequences and campaigns.
116 116  * Email delivery and analytics.
117 -* Email sending via external ESPs or Loymax Smart Communications’ own high-throughput infrastructure (up to 18 million emails per day).
115 +* Email sending via external ESPs or Smart Communications’ own high-throughput infrastructure (up to 18 million emails per day).
118 118  * SMS delivery and analytics.
119 119  * Push notification delivery and analytics.
120 120  * Delivery error analysis, including server responses and spam filter feedback—automatic flagging of invalid email addresses and phone numbers.
121 -* A/B testing for campaigns and mass messagings.
119 +* A/B testing for campaigns and mass messaging.
122 122  * Test message sending.
123 123  * Time zone–aware SMS delivery scheduling.
124 124  
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137 137  
138 138  == Analytics ==
139 139  
140 -Loymax Smart Communications provides comprehensive monitoring and analytics capabilities. The collected data supports reporting and strategic decision-making for customer engagement.
138 +Smart Communications provides comprehensive monitoring and analytics capabilities. The collected data supports reporting and strategic decision-making for customer engagement.
141 141  
142 142  (% class="wikigeneratedid" id="H41243E43743C43E43643D43E44144243843F43E44043043143E44243544143043D43043B43844243843A43E439:" %)
143 143  **Analytics capabilities:**
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144 144  
145 145  * Standard reports on the customer database.
146 146  * Summary reports on communication channels, communication types, and more.
147 -* Reports on specific campaigns or mass messagings.
145 +* Reports on specific campaigns or mass messaging.
148 148  * Trends and current snapshots of customer database quality metrics.
149 149  * Delivery performance trends and snapshots for campaigns and sequences.
150 150  * Conversion funnel trends and snapshots for campaigns and sequences.
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172 172  * JavaScript tracker for on-site customer behavior analysis;
173 173  * Integration with communication channels (email, SMS, push, in-app, chatbots, voice bots, etc.).
174 174  
175 -For more details, see the [[Integration>>doc:Main.Smart_Communications.SMC_Integration.WebHome]] section.
173 +For more details, see the [[Integration>>doc:Main.Smart_Communications.SMC_integration.WebHome]] section.
176 176  )))
Created 2024/02/14 08:54
Last edited 2026/09/07 09:20

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