Loymax, 2026
From version 1.1
edited by Vera Retyeva
on 2024/02/14 08:54
Change comment: There is no comment for this version
To version 10.1
edited by Andrej Rylov
on 2025/10/08 09:24
Change comment: There is no comment for this version

Summary

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1 -Basic concepts and features of the Smart Communications module
1 +Basic concepts and features of Smart Communications
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1 -Sandbox.WebHome
1 +Main.General_information.Smart_Communications.WebHome
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1 -XWiki.VeraRetyeva
1 +XWiki.arylov
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14 14  * Customer-related events (reaching out to the call center, website visits, etc.);
15 15  * Metrics generated in the System (number of orders, average customer basket, last order date, RFM segment, and more).
16 16  
17 -|(% style="border-color:#ffffff; text-align:center" %)[[image:Customer_Karl.png]]
17 +|(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Customer_Karl.png" width="1000"/}}
18 18  
19 19  (% class="wikigeneratedid" id="H41243E43743C43E43643D43E44144243844043043143E44244B44143A43B43843543D44244143A43E43943143043743E439" %)
20 20  **Customer base work options:**
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24 24  ** values of their metrics;
25 25  ** customer transactions;
26 26  ** customer-related events;
27 -** history of mailing lists related to the customer, assignment of metrics, accrual of bonus points;
27 +** history of mailings related to the customer, assignment of metrics, accrual of bonus points;
28 28  ** website visit history;
29 29  ** customer impact and their response actions.
30 30  * Automatic tagging of customers based on rules;
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35 35  
36 36  == Segment ==
37 37  
38 -A set of rules uniting customers by a common feature or features. Segmentation features and sampling capabilities include:
38 +A set of rules uniting customers by a common feature or features set. Segmentation features and sampling capabilities include:
39 39  
40 40  * Visual sampling editor;
41 41  * Samples by customer properties, customer transaction properties, transaction composition;
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51 51  (((
52 52  (% class="box" %)
53 53  (((
54 -**Examples of segments**: one-time buyers, regular buyers, residents of Novosibirsk, dental powder buyers over 30 years old.
54 +**Examples of segments**: one-time buyers, regular buyers, residents of Houston, dental powder buyers over 30 years old.
55 55  )))
56 56  
57 57  The System stores the rules for selecting customer profiles and current values of segment metrics such as the number of profiles, average check, LTV, etc. for each segment.
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63 63  **Example of sampling rules**:
64 64  
65 65  * Contacts. SMS subscription is active: yes;
66 -* Customer. Number of receipts: more than or equal to 1;
66 +* Customer. Number of orders: more than or equal to 1;
67 67  * Customer. Age: more than or equal to 30.
68 68  
69 -A list of buyers over 30 years old who have made more than one purchase and receive an SMS notification will be formed based on these rules.
69 +A list of buyers over 30 years old who have made more than one purchase and receive SMS notifications will be formed based on these rules.
70 70  
71 -|(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Sampling.png" width="1200"/}}
71 +|(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Segment_example.png" width="1000"/}}
72 72  
73 73  
74 74  )))
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103 103  * Automated communication chains and manual mass mailings;
104 104  * Visual editor of communication chains;
105 105  * Unlimited length, number of conditions and branches in communication chains;
106 -* [[Over 20 types of adjustable triggers>>https://docs.loymaxsc.net/features/campaigns/triggers ]] running the chains, including arbitrary customer and system-wide external events, abandoned baskets, and other website events;
106 +* Over 20 types of adjustable[[ triggers>>https://docs.loymaxsc.net/features/campaigns/triggers ]] launching the chains, including arbitrary customer and system-wide external events, abandoned baskets, and other website events;
107 107  * Managing the criteria for customer re-entry into the communication chain;
108 108  * Visual message editor;
109 109  * Message preview on the devices of different size: PC, tablet, phone;
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111 111  * Templates import;
112 112  * Quick assembly of text messages from templates;
113 113  * Advanced language of the [[template engine>>https://docs.loymaxsc.net/features/personalizaciya/makrosy ]] with support for conditions and cycles;
114 -* Variables: any attributes from the customer profile and from customer-related objects (receipts, events) can be added to the message;
114 +* Variables: any attributes from the customer profile and from customer-related objects (orders, events) can be added to the message;
115 115  * Mechanism to unsubscribe from mailings by the recipient.
116 116  * Personalization based on the history of website visits (viewed product categories, viewed products, abandoned baskets);
117 117  * Visualization of communication chains and mass mailings in the calendar;
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129 129  (((
130 130  **Campaign example:**
131 131  
132 -* Onset of date: November 24, 2023;
132 +* Black Friday date: November 24, 2023;
133 133  * Select customers from the segment: regular customers;
134 -* Send a push notification.
134 +* Send SMS message.
135 135  
136 -As part of this campaign, all customers who fall within the **Regular Customers** segment will receive a push notification 24 hours before Black Friday.
136 +As part of this campaign, all customers who fall within the **Regular Customers** segment will receive an SMS message 24 hours before Black Friday.
137 137  
138 -|(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Black_friday.png" width="1200"/}}
138 +|(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Campaign_en.png" width="800"/}}
139 139  )))
140 140  
141 141  == Analytics ==
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143 143  The Smart Communications module provides the ability to monitor and analyze processes. The data obtained is used to generate reports and make further decisions regarding the customer management.
144 144  
145 145  (% class="wikigeneratedid" id="H41243E43743C43E43643D43E44144243843F43E44043043143E44243544143043D43043B43844243843A43E439:" %)
146 -**Analytics work options:**
146 +**Analytical capabilities:**
147 147  
148 148  * Standard reports on the customer base;
149 149  * Summary reports for each communication channel, trigger chain summary report;
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162 162  Sample report **Quality of customer base**:
163 163  
164 164  |(% style="border-color:#ffffff; text-align:center" %)
165 -(% class="box" %)[[image:attach:Analitics.png]]
165 +(% class="box" %)[[image:Customer_quality.png]]
166 166  )))
167 167  
168 168  === ===
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Created 2024/02/14 08:54
Last edited 2026/04/08 04:37

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