Retail Engine, 2026
From version 15.1
edited by Andrej Rylov
on 2026/04/08 04:45
Change comment: Attachment moved from xwiki:Main.General_information.Smart_Communications.WebHome.
To version 16.1
edited by Vera Retyeva
on 2026/09/07 09:18
Change comment: There is no comment for this version

Summary

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Title
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1 -Loymax Smart Communications
1 +Retail Engine Smart Communications
Author
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1 -XWiki.arylov
1 +XWiki.VeraRetyeva
Content
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1 1  (% class="lead" %)
2 -Loymax Smart Communications is a module for automating communications with Loyalty Program members.
2 +Retail Engine Smart Communications is a platform for automating communications with Loyalty Program members.
3 3  
4 -This module allows to automate communications for large customer bases, ranging from tens of thousands to tens of millions of customers. By building detailed profiles of Loyalty Program members, the module can segment the customer database based on any data and properties of LP Members. As a result, the profile data of particular LP Members, as well as data about their purchases, website behavior, viewing of specific products, etc. can be used for communication with clients (sending newsletters, offers, and information about accrual of bonus points). In this scenario, personalized mailings generate genuine interest in the LP members and motivate them to take active steps within the Loyalty Program.
4 +This module allows automating communications for large customer bases, ranging from tens of thousands to tens of millions of customers. By building detailed profiles of Loyalty Program members, the platform can segment the customer database based on any data and properties of LP Members. As a result, the profile data of particular LP Members, as well as data about their purchases, website behavior, viewing of specific products, etc. can be used for communications with clients (sending newsletters, offers, and information about accrual of bonus points). In this scenario, personalized mailings generate genuine interest in the LP members and motivate them to take active steps within the Loyalty Program.
5 5  
6 6  Robust communication system makes it easier to keep track of and maintain the loyalty of customers, leading to an increased chance of repeat sales. You can read more about the basic concepts and features of the Smart Communications module in a separate [[article>>doc:Main.Smart_Communications.Basic_concepts_SMC.WebHome]].
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14 14  
15 15  = Working with customer base and generating customer profiles =
16 16  
17 -Loymax Smart Communications allows to create a structured customer base through generation of comprehensive LP Member profiles based on their personal data and their actions in the System.
17 +Retail Engine Smart Communications allows you to create a structured customer base through generation of comprehensive LP Member profiles based on their personal data and their actions in the System.
18 18  
19 19  |(% style="border-color:#ffffff; width:897px" %)(((
20 20  Each LP Member profile is formed according to certain rules and standards set in the System, and contains the maximum known information about the Member:
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65 65  
66 66  )))|(% style="border-color:#ffffff; width:633px" %)[[image:FRM_segmentation_en.png]]
67 67  
68 -= Creation of mass messagings =
68 += Creation of mass messaging =
69 69  
70 70  |(% style="border-color:#ffffff; width:897px" %)(((
71 -Loymax Smart Communications mass messagings are created for specific segments of LP Members. Each mass messaging has its own goals and performance indicators.
71 +Smart Communications mass messages are created for specific segments of LP Members. Each mass messaging has its own goals and performance indicators.
72 72  
73 73  A special visual editor is used when creating messages. It allows to use message templates and macros to personalize messages (for example, using the name of a specific LP Member in each message).
74 74  
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103 103  
104 104  Smart Communications provides the following **types of communications**:
105 105  
106 -* Mass messagings;
106 +* Mass messaging;
107 107  * Campaigns;
108 108  * Polls.
109 109  
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136 136  
137 137  Statistics can be tracked at different levels of the module. For example, you can look at changes in the average order amount for a specific user segment.
138 138  
139 -As for mass messagings, you can see the quantity statistics for each campaign:
139 +As for mass messaging, you can see the quantity statistics for each campaign:
140 140  
141 141  * sent messages;
142 142  * delivered messages;
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155 155  
156 156  * [[Integration of Smart Communications>>doc:Main.Smart_Communications.SMC_integration.WebHome]]
157 157  * [[Data transfer from DWH to Smart Communications>>doc:Main.Usage.Services_interaction.DWH_SMC.WebHome]]
158 -* [[Data transfer from Loymax System to Smart Communications via RabbitMQ>>doc:Main.Usage.Services_interaction.Event_transmission.WebHome]]
159 -* [[Loymax Smart Communications user guide>>doc:Main.Smart_Communications.SMC_Use.WebHome]]
158 +* [[Data transfer from Loyalty Platform to Smart Communications via RabbitMQ>>doc:Main.Usage.Services_interaction.Event_transmission.WebHome]]
159 +* [[Retail Engine Smart Communications user guide>>doc:Main.Smart_Communications.SMC_Use.WebHome]]
160 160  )))
Created 2026/01/21 04:18
Last edited 2026/09/07 09:19

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