Loymax, 2026
From version 14.1
edited by Andrej Rylov
on 2026/02/11 08:30
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To version 16.1
edited by Andrej Rylov
on 2026/03/25 10:03
Change comment: Renamed from xwiki:Main.General_information.Loymax_AI.Commercial_recommendations.WebHome

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... ... @@ -46,11 +46,11 @@
46 46  
47 47  Currently, 5 algorithms are available for generating product recommendations:
48 48  
49 -* **[[Popular Products>>doc:||anchor="01"]]**
50 -* **[[Popular Products in Category>>doc:||anchor="02"]]**
51 -* **[[Bought Together>>doc:||anchor="03"]]**
52 -* **[[Similar Products>>doc:||anchor="04"]]**
53 -* **[[Personalized Product Recommendations>>doc:||anchor="05"]]**
49 +* [[Popular Products>>doc:||anchor="01"]]
50 +* [[Popular Products in Category>>doc:||anchor="02"]]
51 +* [[Bought Together>>doc:||anchor="03"]]
52 +* [[Similar Products>>doc:||anchor="04"]]
53 +* [[Personalized Product Recommendations>>doc:||anchor="05"]]
54 54  
55 55  (% class="box infomessage" %)
56 56  (((
... ... @@ -88,17 +88,17 @@
88 88  
89 89  (% class="table-bordered" style="width:1218px" %)
90 90  (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:370px" %)**Trigger**|(% style="text-align:center; width:446px" %)**Use Case**
91 -|(% style="width:399px" %)[[**Abandoned View**>>doc:Main.Smart_Communications.SMC_Use.Campaigns.Triggers.WebHome||anchor="abandonedview"]]|(% style="width:370px" %)Product viewed but not purchased|(% style="width:446px" %)(((
91 +|(% style="width:399px" %)[[Abandoned View>>doc:Main.Smart_Communications.SMC_Use.Campaigns.Triggers.WebHome||anchor="abandonedview"]]|(% style="width:370px" %)Product viewed but not purchased|(% style="width:446px" %)(((
92 92  Customer viewed a product page and then left the site.
93 93  
94 94  After a defined time interval (t), send an email featuring the most popular products.
95 95  )))
96 -|(% style="width:399px" %)[[**Abandoned Category View**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="abandonedcatview"]]|(% style="width:370px" %)Category viewed but nothing purchased|(% style="width:446px" %)(((
96 +|(% style="width:399px" %)[[Abandoned Category View>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="abandonedcatview"]]|(% style="width:370px" %)Category viewed but nothing purchased|(% style="width:446px" %)(((
97 97  Customer browsed a product category and then left the site.
98 98  
99 99  After a defined time interval (t), send an email featuring the most popular products.
100 100  )))
101 -|(% style="width:399px" %)[[**Abandoned Cart**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="abandonedcart"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)(((
101 +|(% style="width:399px" %)[[Abandoned Cart>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="abandonedcart"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)(((
102 102  Customer added a product to the cart and then left the site.
103 103  
104 104  After a defined time interval (t), send a reminder email about the abandoned cart along with the most popular products.
... ... @@ -108,11 +108,11 @@
108 108  
109 109  (% class="table-bordered" style="width:1218px" %)
110 110  (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:370px" %)**Trigger**|(% style="text-align:center; width:446px" %)**Use Case**
111 -|(% style="width:399px" %)[[**Website Homepage**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="site_visit"]]|(% style="width:370px" %)Website visit|(% style="width:446px" %)**Popular Products** section.
111 +|(% style="width:399px" %)[[Website Homepage>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="site_visit"]]|(% style="width:370px" %)Website visit|(% style="width:446px" %)**Popular Products** section.
112 112  Customer is on the homepage. The most popular products are displayed.
113 -|(% style="width:399px" %)[[**Current Product Page View**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="product_view"]]|(% style="width:370px" %)Product view|(% style="width:446px" %)**Popular Products** section.
113 +|(% style="width:399px" %)[[Current Product Page View>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="product_view"]]|(% style="width:370px" %)Product view|(% style="width:446px" %)**Popular Products** section.
114 114  Customer is viewing a product. The most popular products are displayed.
115 -|(% style="width:399px" %)[[**Current Category Page View**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="product_view"]]|(% style="width:370px" %)Category view|(% style="width:446px" %)**Popular Products** section.
115 +|(% style="width:399px" %)[[Current Category Page View>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="cat_view"]]|(% style="width:370px" %)Category view|(% style="width:446px" %)**Popular Products** section.
116 116  Customer is browsing a category. The most popular products are displayed.
117 117  
118 118  ==== 4. General concept of the Popular Products algorithm ====
... ... @@ -140,8 +140,8 @@
140 140  
141 141  (% class="table-bordered" style="width:1218px" %)
142 142  (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:370px" %)**Trigger**|(% style="text-align:center; width:446px" %)**Use Case**
143 -|(% style="width:399px" %)[[**Abandoned View**>>doc:Main.Smart_Communications.SMC_Use.Campaigns.Triggers.WebHome||anchor="abandonedview"]]|(% style="width:370px" %)Product viewed but not purchased|(% style="width:446px" %)Send an email after X days recommending the most popular products in the same category.
144 -|(% style="width:399px" %)[[**Abandoned Cart**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="abandonedcart"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)Send an email after X days recommending the most popular products in the same category.
143 +|(% style="width:399px" %)[[Abandoned View>>doc:Main.Smart_Communications.SMC_Use.Campaigns.Triggers.WebHome||anchor="abandonedview"]]|(% style="width:370px" %)Product viewed but not purchased|(% style="width:446px" %)Send an email after X days recommending the most popular products in the same category.
144 +|(% style="width:399px" %)[[Abandoned Cart>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="abandonedcart"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)Send an email after X days recommending the most popular products in the same category.
145 145  
146 146  ==== 3. Use cases for the Popular Products in Category algorithm in website personalization ====
147 147  
... ... @@ -149,7 +149,7 @@
149 149  
150 150  (% class="table-bordered" style="width:1218px" %)
151 151  (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:369px" %)**Trigger**|(% style="text-align:center; width:447px" %)**Use Case**
152 -|(% style="width:399px" %)[[**Current Product Page View**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="product_view"]]|(% style="width:369px" %)Product view|(% style="width:447px" %)**Compared With This Product** section.
152 +|(% style="width:399px" %)[[Current Product Page View>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="product_view"]]|(% style="width:369px" %)Product view|(% style="width:447px" %)**Compared With This Product** section.
153 153  Recommend popular products from the same category based on the currently viewed item.
154 154  
155 155  ==== 4. General concept of the algorithm ====
... ... @@ -174,14 +174,14 @@
174 174  
175 175  (% class="table-bordered" style="width:1218px" %)
176 176  (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:370px" %)**Trigger**|(% style="text-align:center; width:446px" %)**Use Case**
177 -|(% style="width:399px" %)[[**Abandoned View**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="abandonedview"]]|(% style="width:370px" %)Product viewed but not ordered|(% style="width:446px" %)Send an email after X days with alternative products similar to those viewed by the customer.
178 -|(% style="width:399px" %)[[**Abandoned Cart**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="abandonedcart"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)Send an email after X days with alternative products similar to those viewed by the customer.
177 +|(% style="width:399px" %)[[Abandoned View>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="abandonedview"]]|(% style="width:370px" %)Product viewed but not ordered|(% style="width:446px" %)Send an email after X days with alternative products similar to those viewed by the customer.
178 +|(% style="width:399px" %)[[Abandoned Cart>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="abandonedcart"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)Send an email after X days with alternative products similar to those viewed by the customer.
179 179  
180 180  ==== 3. Use cases for the Similar Products algorithm in website personalization ====
181 181  
182 182  (% class="table-bordered" style="width:1218px" %)
183 183  (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:369px" %)**Trigger**|(% style="text-align:center; width:447px" %)**Use Case**
184 -|(% style="width:399px" %)[[**Current Product Page View**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="product_view"]]|(% style="width:369px" %)Product view|(% style="width:447px" %)**You Might Like** section.
184 +|(% style="width:399px" %)[[Current Product Page View>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="product_view"]]|(% style="width:369px" %)Product view|(% style="width:447px" %)**You Might Like** section.
185 185  Recommend alternative products similar to the one currently viewed by the customer.
186 186  
187 187  ==== 4. General concept of the algorithm ====
... ... @@ -206,22 +206,22 @@
206 206  
207 207  (% class="table-bordered" style="width:1218px" %)
208 208  (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:370px" %)**Trigger**|(% style="text-align:center; width:446px" %)**Use Case**
209 -|(% style="width:399px" %)[[**Abandoned View**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="abandonedview"]]|(% style="width:370px" %)Product viewed but not ordered|(% style="width:446px" %)Send an email after X days with products most frequently bought together with the item viewed by the customer.
210 -|(% style="width:399px" %)[[**Abandoned Cart**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="abandonedcart"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)Send an email after X days with products most frequently bought together with the items in the customer’s cart.
211 -|(% style="width:399px" %)[[**Thank You for Your Purchase!**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="order_complete"]]|(% style="width:370px" %)Customer made a purchase|(% style="width:446px" %)Send an email after X days with products most frequently bought together with the items in the customer’s order.
209 +|(% style="width:399px" %)[[Abandoned View>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="abandonedview"]]|(% style="width:370px" %)Product viewed but not ordered|(% style="width:446px" %)Send an email after X days with products most frequently bought together with the item viewed by the customer.
210 +|(% style="width:399px" %)[[Abandoned Cart>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="abandonedcart"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)Send an email after X days with products most frequently bought together with the items in the customer’s cart.
211 +|(% style="width:399px" %)[[Thank You for Your Purchase!>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="order_complete"]]|(% style="width:370px" %)Customer made a purchase|(% style="width:446px" %)Send an email after X days with products most frequently bought together with the items in the customer’s order.
212 212  
213 213  ==== 3. Use cases for the Bought Together algorithm in website personalization ====
214 214  
215 215  (% class="table-bordered" style="width:1218px" %)
216 216  (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:369px" %)**Trigger**|(% style="text-align:center; width:447px" %)**Use Case**
217 -|(% style="width:399px" %)[[**Current Product Page View**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="product_view"]]|(% style="width:369px" %)Product view|(% style="width:447px" %)**Frequently Bought Together** section.
217 +|(% style="width:399px" %)[[Current Product Page View>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="product_view"]]|(% style="width:369px" %)Product view|(% style="width:447px" %)**Frequently Bought Together** section.
218 218  Recommend complementary products.
219 -|(% style="width:399px" %)[[**Product Added to Cart**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="container_add"]]|(% style="width:369px" %)Product added to cart|(% style="width:447px" %)**Frequently Bought Together** section.
219 +|(% style="width:399px" %)[[Product Added to Cart>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="container_add"]]|(% style="width:369px" %)Product added to cart|(% style="width:447px" %)**Frequently Bought Together** section.
220 220  Recommend complementary products.
221 221  
222 222  ==== 4. General concept of the Bought Together algorithm ====
223 223  
224 -This algorithm incorporates a series of models and techniques based on the **[[Association Rule Learning>>https://en.wikipedia.org/wiki/Association_rule_learning]]** methodology.
224 +This algorithm incorporates a series of models and techniques based on the [[Association Rule Learning>>https://en.wikipedia.org/wiki/Association_rule_learning]] methodology.
225 225  
226 226  Association rules for product recommendations consist of logical rules that identify relationships between products and generate recommendations based on those relationships. These rules help predict which products may interest a customer and offer relevant suggestions based on prior purchases or current browsing behavior, thereby enhancing personalization and customer satisfaction.
227 227  
... ... @@ -270,22 +270,22 @@
270 270  (% class="table-bordered" style="width:1218px" %)
271 271  (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:370px" %)**Trigger**|(% style="text-align:center; width:446px" %)**Use Case**
272 272  |(% style="width:399px" %)(((
273 -[[**Abandoned View**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="abandonedview"]]
273 +[[Abandoned View>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="abandonedview"]]
274 274  
275 275  
276 276  )))|(% style="width:370px" %)Product viewed but not ordered|(% style="width:446px" %)Send an email X hours after viewing.
277 -|(% style="width:399px" %)[[**Abandoned Cart**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="abandonedcart"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)Send an email X days after adding to cart.
277 +|(% style="width:399px" %)[[Abandoned Cart>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="abandonedcart"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)Send an email X days after adding to cart.
278 278  |(% style="width:399px" %)**Purchase Recommendations**|(% style="width:370px" %)[[Customer made a purchase>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="order_complete"]]|(% style="width:446px" %)Send an email X days after purchase.
279 279  |(% style="width:399px" %)**Declining Purchase Amount**|(% style="width:370px" %)Customer’s purchase amount decreased by X% over a period|(% style="width:446px" %)If purchase amount drops by X%, send an email with personalized product recommendations.
280 -|(% style="width:399px" %)[[**Declining Website Visits**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="time_since_visit"]]|(% style="width:370px" %)Customer hasn’t visited the site|(% style="width:446px" %)Send an email if the customer hasn’t visited the site in X days.
280 +|(% style="width:399px" %)[[Declining Website Visits>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="time_since_visit"]]|(% style="width:370px" %)Customer hasn’t visited the site|(% style="width:446px" %)Send an email if the customer hasn’t visited the site in X days.
281 281  
282 282  ==== 3. Use cases for the Personalized Product Recommendations algorithm in website personalization ====
283 283  
284 284  (% class="table-bordered" style="width:1227px" %)
285 285  (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:369px" %)**Trigger**|(% style="text-align:center; width:452px" %)**Use Case**
286 -|(% style="width:399px" %)[[**Current Product Page View**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="product_view"]]|(% style="width:369px" %)Product page view|(% style="width:452px" %)**You Might Like** or **Just for You** section.
286 +|(% style="width:399px" %)[[Current Product Page View>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="product_view"]]|(% style="width:369px" %)Product page view|(% style="width:452px" %)**You Might Like** or **Just for You** section.
287 287  Recommendations related to the viewed product.
288 -|(% style="width:399px" %)[[**Website Login**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="site_visit"]]|(% style="width:369px" %)Authorized customer login|(% style="width:452px" %)**You Might Like** or **Just for You** section.
288 +|(% style="width:399px" %)[[Website Login>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="site_visit"]]|(% style="width:369px" %)Authorized customer login|(% style="width:452px" %)**You Might Like** or **Just for You** section.
289 289  Recommendations related to the viewed product.
290 290  
291 291  ==== 4. General concept of the Personalized Product Recommendations algorithm ====
... ... @@ -293,7 +293,7 @@
293 293  The **Personalized Product Recommendations** algorithm is an ensemble of multiple models and algorithms. Its foundation is the [[Collaborative Filtering>>https://en.wikipedia.org/wiki/Collaborative_filtering]] technique.
294 294  Using this method within an ensemble of models—alongside other algorithms—produces more relevant product recommendations for each customer.
295 295  
296 -**Collaborative filtering** is a method for generating predictions (recommendations) in [[recommendation systems>>doc:Main.General_information.Loymax_Loyalty.recommendation_systems.WebHome]] by leveraging known preferences (ratings) from a group of customers to predict unknown preferences for another customer.
296 +**Collaborative filtering** is a method for generating predictions (recommendations) in [[recommendation systems>>doc:Main.General_information.Loymax_Loyalty.Recommendation_systems.WebHome]] by leveraging known preferences (ratings) from a group of customers to predict unknown preferences for another customer.
297 297  
298 298  The core assumption of this method is: customers who have purchased similar products/categories in the past are likely to make similar future purchases of other products they haven’t bought yet—but that their nearest “neighbors” (i.e., customers with highly similar purchase histories) have purchased.
299 299  
... ... @@ -306,10 +306,10 @@
306 306  (((
307 307  **See also:**
308 308  
309 -* [[Product Recommendations Module Control Structure>>doc:Main.General_information.Loymax_AI.Commercial_recommendations.Control_structure.WebHome]]
310 -* [[Recommendation System Integration>>doc:Main.General_information.Loymax_Loyalty.recommendation_systems.WebHome]]
311 -* [[Omnichannel>>doc:Main.General_information.Sale_channels.WebHome]]
312 -* [[Attributes Related to Loymax AI>>doc:Main.Usage.MMP.Admin_panel.Client_attributes.Common_attributes.WebHome||anchor="ML"]]
309 +* [[Configuring product recommendations>>doc:Main.Smart_Communications.SMC_Use.Recommendations.WebHome]]
310 +* [[Recommendation System Integration>>doc:Main.General_information.Loymax_Loyalty.Recommendation_systems.WebHome]]
311 +* [[Omnichannel strategy>>doc:Main.General_information.Omnichannel.WebHome]]
312 +* [[Attributes Related to Loymax AI>>doc:Main.Usage.MMP.Admin_panel.Customer_attributes.Attributes.WebHome||anchor="ML"]]
313 313  * [[Personal Offers Using Machine Learning Mechanics>>doc:Main.Installation_and_configuration.Extra_modules.CommunicationService_ML.WebHome]]
314 314  )))
315 315  
Created 2025/10/22 03:38
Last edited 2026/03/25 10:03

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