Changes for page Product recommendations for personalized mailings and website
From version 14.1
edited by Andrej Rylov
on 2026/02/11 08:30
on 2026/02/11 08:30
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... ... @@ -1,1 +1,1 @@ 1 -Main.General_information.Loymax_ AI.WebHome1 +Main.General_information.Loymax_Loyalty.Recommendation_systems.WebHome - Content
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... ... @@ -46,17 +46,46 @@ 46 46 47 47 Currently, 5 algorithms are available for generating product recommendations: 48 48 49 -* **[[Popular Products>>doc:||anchor="01"]]** 50 -* **[[Popular Products in Category>>doc:||anchor="02"]]** 51 -* **[[Bought Together>>doc:||anchor="03"]]** 52 -* **[[Similar Products>>doc:||anchor="04"]]** 53 -* **[[Personalized Product Recommendations>>doc:||anchor="05"]]** 49 +(% class="table-bordered table-sticky" %) 50 +(% class="info" %)|(% style="text-align:center; width:58px" %)**No.**|(% style="text-align:center; width:409px" %)**Name**|(% style="text-align:center; width:495px" %)**Metavariable/macro for use in [[Smart Communications campaigns>>doc:Main.Smart_Communications.SMC_Use.Mass_messaging.WebHome]]**|(% style="text-align:center; width:477px" %)**Example of macro output in final message (shown for email)** 51 +|(% style="width:58px" %)1.|(% style="width:409px" %)**[[Popular Products>>doc:||anchor="01"]]**|(% style="width:495px" %){% set clientRecommendation = client.recommendations('**Popular**') %} 52 +{% for recommendation in clientRecommendation~|get(3) %} 53 +<br>~{~{recommendation.name}} 54 +{% endfor %}|(% style="width:477px" %)((( 55 +Product Name 1 56 +Product Name 2 57 +Product Name 3 58 +))) 59 +|(% style="width:58px" %)2.|(% style="width:409px" %)**[[Popular Products in Category>>doc:||anchor="02"]]**|(% style="width:495px" %){% set clientRecommendation = client.recommendations('**PopularsCategory**') %} 60 +{% for recommendation in clientRecommendation~|get(3) %} 61 +<br>~{~{recommendation.name}} 62 +{% endfor %}|(% style="width:477px" %)Product Name 1 63 +Product Name 2 64 +Product Name 3 65 +|(% style="width:58px" %)3.|(% style="width:409px" %)**[[Bought Together>>doc:||anchor="03"]]**|(% style="width:495px" %){% set clientRecommendation = client.recommendations('**BoughtTogether**') %} 66 +{% for recommendation in clientRecommendation~|get(3) %} 67 +<br>~{~{recommendation.name}} 68 +{% endfor %}|(% style="width:477px" %)Product Name 1 69 +Product Name 2 70 +Product Name 3 71 +|(% style="width:58px" %)4.|(% style="width:409px" %)**[[Similar Products>>doc:||anchor="04"]]**|(% style="width:495px" %){% set clientRecommendation = client.recommendations('**SimilarProducts**') %} 72 +{% for recommendation in clientRecommendation~|get(3) %} 73 +<br>~{~{recommendation.name}} 74 +{% endfor %}|(% style="width:477px" %)Product Name 1 75 +Product Name 2 76 +Product Name 3 77 +|(% style="width:58px" %)5.|(% style="width:409px" %)**[[Personalized Product Recommendations>>doc:||anchor="05"]]**|(% style="width:495px" %){% set clientRecommendation = client.recommendations('**RelatedPurchases**') %} 78 +{% for recommendation in clientRecommendation~|get(3) %} 79 +<br>~{~{recommendation.name}} 80 +{% endfor %}|(% style="width:477px" %)Product Name 1 81 +Product Name 2 82 +Product Name 3 54 54 55 55 (% class="box infomessage" %) 56 56 ((( 57 57 **Notes:** 58 58 59 -1. Since the product recommendation macro operates on a list of recommendations, specific items are inserted into the message body using the control structures shown in the table above. See an example of the **Product Recommendations** module control structure [[here>>doc:Main. Smart_Communications.SMC_Use.Recommendations.WebHome||anchor="HDisplayingrecommendationsinmessages"]].88 +1. Since the product recommendation macro operates on a list of recommendations, specific items are inserted into the message body using the control structures shown in the table above. See an example of the **Product Recommendations** module control structure [[here>>doc:Main.General_information.Loymax_AI.Commercial_recommendations.Control_structure.WebHome]]. 60 60 1. API methods for integration into client-facing services ([[Mobile Application>>doc:Main.General_information.Additional_services.Mobile_app.WebHome]], [[Personal Account>>doc:Main.General_information.Additional_services.Personal_account.WebHome]]) are provided upon separate request to Loymax staff. 61 61 ))) 62 62 ... ... @@ -88,17 +88,17 @@ 88 88 89 89 (% class="table-bordered" style="width:1218px" %) 90 90 (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:370px" %)**Trigger**|(% style="text-align:center; width:446px" %)**Use Case** 91 -|(% style="width:399px" %)[[**Abandoned View**>>doc:Main.Smart_Communications. SMC_Use.Campaigns.Triggers.WebHome||anchor="abandonedview"]]|(% style="width:370px" %)Product viewed but not purchased|(% style="width:446px" %)(((120 +|(% style="width:399px" %)[[**Abandoned View**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41144043E44843543D43D44B43943F44043E44143C43E442440"]]|(% style="width:370px" %)Product viewed but not purchased|(% style="width:446px" %)((( 92 92 Customer viewed a product page and then left the site. 93 93 94 94 After a defined time interval (t), send an email featuring the most popular products. 95 95 ))) 96 -|(% style="width:399px" %)[[**Abandoned Category View**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor=" abandonedcatview"]]|(% style="width:370px" %)Category viewed but nothing purchased|(% style="width:446px" %)(((125 +|(% style="width:399px" %)[[**Abandoned Category View**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41144043E44843543D43D44B43943F44043E44143C43E44244043A43044243543343E440438438"]]|(% style="width:370px" %)Category viewed but nothing purchased|(% style="width:446px" %)((( 97 97 Customer browsed a product category and then left the site. 98 98 99 99 After a defined time interval (t), send an email featuring the most popular products. 100 100 ))) 101 -|(% style="width:399px" %)[[**Abandoned Cart**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor=" abandonedcart"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)(((130 +|(% style="width:399px" %)[[**Abandoned Cart**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41144043E44843543D43D43044F43A43E44043743843D430"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)((( 102 102 Customer added a product to the cart and then left the site. 103 103 104 104 After a defined time interval (t), send a reminder email about the abandoned cart along with the most popular products. ... ... @@ -108,11 +108,11 @@ 108 108 109 109 (% class="table-bordered" style="width:1218px" %) 110 110 (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:370px" %)**Trigger**|(% style="text-align:center; width:446px" %)**Use Case** 111 -|(% style="width:399px" %)[[**Website Homepage**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor=" site_visit"]]|(% style="width:370px" %)Website visit|(% style="width:446px" %)**Popular Products** section.140 +|(% style="width:399px" %)[[**Website Homepage**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41A43B43843543D44243F43E44143544243843B441430439442"]]|(% style="width:370px" %)Website visit|(% style="width:446px" %)**Popular Products** section. 112 112 Customer is on the homepage. The most popular products are displayed. 113 -|(% style="width:399px" %)[[**Current Product Page View**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor=" product_view"]]|(% style="width:370px" %)Product view|(% style="width:446px" %)**Popular Products** section.142 +|(% style="width:399px" %)[[**Current Product Page View**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41A43B43843543D44243F43E44143C43E44244043543B43F44043E43444343A442A043D430441430439442435"]]|(% style="width:370px" %)Product view|(% style="width:446px" %)**Popular Products** section. 114 114 Customer is viewing a product. The most popular products are displayed. 115 -|(% style="width:399px" %)[[**Current Category Page View**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor=" product_view"]]|(% style="width:370px" %)Category view|(% style="width:446px" %)**Popular Products** section.144 +|(% style="width:399px" %)[[**Current Category Page View**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41A43B43843543D44243F43E44143C43E44244043543B43F44043E43444343A44243E43244344E43A43044243543343E44043844EA043D430441430439442435"]]|(% style="width:370px" %)Category view|(% style="width:446px" %)**Popular Products** section. 116 116 Customer is browsing a category. The most popular products are displayed. 117 117 118 118 ==== 4. General concept of the Popular Products algorithm ==== ... ... @@ -140,8 +140,8 @@ 140 140 141 141 (% class="table-bordered" style="width:1218px" %) 142 142 (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:370px" %)**Trigger**|(% style="text-align:center; width:446px" %)**Use Case** 143 -|(% style="width:399px" %)[[**Abandoned View**>>doc:Main.Smart_Communications. SMC_Use.Campaigns.Triggers.WebHome||anchor="abandonedview"]]|(% style="width:370px" %)Product viewed but not purchased|(% style="width:446px" %)Send an email after X days recommending the most popular products in the same category.144 -|(% style="width:399px" %)[[**Abandoned Cart**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor=" abandonedcart"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)Send an email after X days recommending the most popular products in the same category.172 +|(% style="width:399px" %)[[**Abandoned View**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41144043E44843543D43D44B43943F44043E44143C43E442440"]]|(% style="width:370px" %)Product viewed but not purchased|(% style="width:446px" %)Send an email after X days recommending the most popular products in the same category. 173 +|(% style="width:399px" %)[[**Abandoned Cart**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41144043E44843543D43D43044F43A43E44043743843D430"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)Send an email after X days recommending the most popular products in the same category. 145 145 146 146 ==== 3. Use cases for the Popular Products in Category algorithm in website personalization ==== 147 147 ... ... @@ -149,7 +149,7 @@ 149 149 150 150 (% class="table-bordered" style="width:1218px" %) 151 151 (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:369px" %)**Trigger**|(% style="text-align:center; width:447px" %)**Use Case** 152 -|(% style="width:399px" %)[[**Current Product Page View**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor=" product_view"]]|(% style="width:369px" %)Product view|(% style="width:447px" %)**Compared With This Product** section.181 +|(% style="width:399px" %)[[**Current Product Page View**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41A43B43843543D44243F43E44143C43E44244043543B43F44043E43444343A442A043D430441430439442435"]]|(% style="width:369px" %)Product view|(% style="width:447px" %)**Compared With This Product** section. 153 153 Recommend popular products from the same category based on the currently viewed item. 154 154 155 155 ==== 4. General concept of the algorithm ==== ... ... @@ -174,14 +174,14 @@ 174 174 175 175 (% class="table-bordered" style="width:1218px" %) 176 176 (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:370px" %)**Trigger**|(% style="text-align:center; width:446px" %)**Use Case** 177 -|(% style="width:399px" %)[[**Abandoned View**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor=" abandonedview"]]|(% style="width:370px" %)Product viewed but not ordered|(% style="width:446px" %)Send an email after X days with alternative products similar to those viewed by the customer.178 -|(% style="width:399px" %)[[**Abandoned Cart**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor=" abandonedcart"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)Send an email after X days with alternative products similar to those viewed by the customer.206 +|(% style="width:399px" %)[[**Abandoned View**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41144043E44843543D43D44B43943F44043E44143C43E442440"]]|(% style="width:370px" %)Product viewed but not ordered|(% style="width:446px" %)Send an email after X days with alternative products similar to those viewed by the customer. 207 +|(% style="width:399px" %)[[**Abandoned Cart**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41144043E44843543D43D43044F43A43E44043743843D430"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)Send an email after X days with alternative products similar to those viewed by the customer. 179 179 180 180 ==== 3. Use cases for the Similar Products algorithm in website personalization ==== 181 181 182 182 (% class="table-bordered" style="width:1218px" %) 183 183 (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:369px" %)**Trigger**|(% style="text-align:center; width:447px" %)**Use Case** 184 -|(% style="width:399px" %)[[**Current Product Page View**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor=" product_view"]]|(% style="width:369px" %)Product view|(% style="width:447px" %)**You Might Like** section.213 +|(% style="width:399px" %)[[**Current Product Page View**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41A43B43843543D44243F43E44143C43E44244043543B43F44043E43444343A442A043D430441430439442435"]]|(% style="width:369px" %)Product view|(% style="width:447px" %)**You Might Like** section. 185 185 Recommend alternative products similar to the one currently viewed by the customer. 186 186 187 187 ==== 4. General concept of the algorithm ==== ... ... @@ -206,17 +206,17 @@ 206 206 207 207 (% class="table-bordered" style="width:1218px" %) 208 208 (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:370px" %)**Trigger**|(% style="text-align:center; width:446px" %)**Use Case** 209 -|(% style="width:399px" %)[[**Abandoned View**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor=" abandonedview"]]|(% style="width:370px" %)Product viewed but not ordered|(% style="width:446px" %)Send an email after X days with products most frequently bought together with the item viewed by the customer.210 -|(% style="width:399px" %)[[**Abandoned Cart**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor=" abandonedcart"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)Send an email after X days with products most frequently bought together with the items in the customer’s cart.211 -|(% style="width:399px" %)[[**Thank You for Your Purchase!**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor=" order_complete"]]|(% style="width:370px" %)Customer made a purchase|(% style="width:446px" %)Send an email after X days with products most frequently bought together with the items in the customer’s order.238 +|(% style="width:399px" %)[[**Abandoned View**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41144043E44843543D43D44B43943F44043E44143C43E442440"]]|(% style="width:370px" %)Product viewed but not ordered|(% style="width:446px" %)Send an email after X days with products most frequently bought together with the item viewed by the customer. 239 +|(% style="width:399px" %)[[**Abandoned Cart**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41144043E44843543D43D43044F43A43E44043743843D430"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)Send an email after X days with products most frequently bought together with the items in the customer’s cart. 240 +|(% style="width:399px" %)[[**Thank You for Your Purchase!**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H42143443543B43043D43743043A430437"]]|(% style="width:370px" %)Customer made a purchase|(% style="width:446px" %)Send an email after X days with products most frequently bought together with the items in the customer’s order. 212 212 213 213 ==== 3. Use cases for the Bought Together algorithm in website personalization ==== 214 214 215 215 (% class="table-bordered" style="width:1218px" %) 216 216 (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:369px" %)**Trigger**|(% style="text-align:center; width:447px" %)**Use Case** 217 -|(% style="width:399px" %)[[**Current Product Page View**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor=" product_view"]]|(% style="width:369px" %)Product view|(% style="width:447px" %)**Frequently Bought Together** section.246 +|(% style="width:399px" %)[[**Current Product Page View**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41A43B43843543D44243F43E44143C43E44244043543B43F44043E43444343A442A043D430441430439442435"]]|(% style="width:369px" %)Product view|(% style="width:447px" %)**Frequently Bought Together** section. 218 218 Recommend complementary products. 219 -|(% style="width:399px" %)[[**Product Added to Cart**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor=" container_add"]]|(% style="width:369px" %)Product added to cart|(% style="width:447px" %)**Frequently Bought Together** section.248 +|(% style="width:399px" %)[[**Product Added to Cart**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41443E43143043243B43543D44243E43243044043243A43E43D44243543943D435440"]]|(% style="width:369px" %)Product added to cart|(% style="width:447px" %)**Frequently Bought Together** section. 220 220 Recommend complementary products. 221 221 222 222 ==== 4. General concept of the Bought Together algorithm ==== ... ... @@ -270,22 +270,22 @@ 270 270 (% class="table-bordered" style="width:1218px" %) 271 271 (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:370px" %)**Trigger**|(% style="text-align:center; width:446px" %)**Use Case** 272 272 |(% style="width:399px" %)((( 273 -[[**Abandoned View**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor=" abandonedview"]]302 +[[**Abandoned View**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41144043E44843543D43D44B43943F44043E44143C43E442440"]] 274 274 275 275 276 276 )))|(% style="width:370px" %)Product viewed but not ordered|(% style="width:446px" %)Send an email X hours after viewing. 277 -|(% style="width:399px" %)[[**Abandoned Cart**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor=" abandonedcart"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)Send an email X days after adding to cart.278 -|(% style="width:399px" %)**Purchase Recommendations**|(% style="width:370px" %)[[Customer made a purchase>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor=" order_complete"]]|(% style="width:446px" %)Send an email X days after purchase.306 +|(% style="width:399px" %)[[**Abandoned Cart**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41144043E44843543D43D43044F43A43E44043743843D430"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)Send an email X days after adding to cart. 307 +|(% style="width:399px" %)**Purchase Recommendations**|(% style="width:370px" %)[[Customer made a purchase>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H42143443543B43043D43743043A430437"]]|(% style="width:446px" %)Send an email X days after purchase. 279 279 |(% style="width:399px" %)**Declining Purchase Amount**|(% style="width:370px" %)Customer’s purchase amount decreased by X% over a period|(% style="width:446px" %)If purchase amount drops by X%, send an email with personalized product recommendations. 280 -|(% style="width:399px" %)[[**Declining Website Visits**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor=" time_since_visit"]]|(% style="width:370px" %)Customer hasn’t visited the site|(% style="width:446px" %)Send an email if the customer hasn’t visited the site in X days.309 +|(% style="width:399px" %)[[**Declining Website Visits**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41F44043E44843B43E43443D43543944143F43E44143B43543443D43543343E43F43E44143544943543D43844F441430439442430"]]|(% style="width:370px" %)Customer hasn’t visited the site|(% style="width:446px" %)Send an email if the customer hasn’t visited the site in X days. 281 281 282 282 ==== 3. Use cases for the Personalized Product Recommendations algorithm in website personalization ==== 283 283 284 284 (% class="table-bordered" style="width:1227px" %) 285 285 (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:369px" %)**Trigger**|(% style="text-align:center; width:452px" %)**Use Case** 286 -|(% style="width:399px" %)[[**Current Product Page View**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor=" product_view"]]|(% style="width:369px" %)Product page view|(% style="width:452px" %)**You Might Like** or **Just for You** section.315 +|(% style="width:399px" %)[[**Current Product Page View**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41A43B43843543D44243F43E44143C43E44244043543B43F44043E43444343A442A043D430441430439442435"]]|(% style="width:369px" %)Product page view|(% style="width:452px" %)**You Might Like** or **Just for You** section. 287 287 Recommendations related to the viewed product. 288 -|(% style="width:399px" %)[[**Website Login**>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor=" site_visit"]]|(% style="width:369px" %)Authorized customer login|(% style="width:452px" %)**You Might Like** or **Just for You** section.317 +|(% style="width:399px" %)[[**Website Login**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41A43B43843543D44243F43E44143544243843B441430439442"]]|(% style="width:369px" %)Authorized customer login|(% style="width:452px" %)**You Might Like** or **Just for You** section. 289 289 Recommendations related to the viewed product. 290 290 291 291 ==== 4. General concept of the Personalized Product Recommendations algorithm ====