Loymax, 2026
From version 10.1
edited by Andrej Rylov
on 2026/01/21 04:36
Change comment: Renamed back-links.
To version 17.1
edited by Anastasia Zanina
on 2026/03/25 10:03
Change comment: Renamed back-links.

Summary

Details

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1 -Main.General_information.Loymax_Loyalty.Recommendation_systems.WebHome
1 +Main.Loymax_AI.WebHome
Author
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1 -XWiki.arylov
1 +XWiki.zanina
Content
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16 16  * Achieve business objectives;
17 17  * Automate marketing activities and test hypotheses.
18 18  
19 -Product recommendations are generated using the [[Loymax AI>>doc:Main.General_information.Loymax_AI.WebHome]] module whose algorithms enable fast and accurate processing and analysis of large data volumes. Marketers and analysts can focus on developing business strategies while delegating technical big-data processing tasks to artificial intelligence for specific business purposes.
19 +Product recommendations are generated using the [[Loymax AI>>doc:Main.Loymax_AI.WebHome]] module whose algorithms enable fast and accurate processing and analysis of large data volumes. Marketers and analysts can focus on developing business strategies while delegating technical big-data processing tasks to artificial intelligence for specific business purposes.
20 20  
21 21  Business goals achieved through personalized communications using product recommendations:
22 22  
... ... @@ -34,7 +34,7 @@
34 34  
35 35  (% class="box warningmessage" %)
36 36  (((
37 -* To use these algorithms in **Product Recommendations** macros within [[Smart Communications>>doc:Main.Usage.Smart_Communications.WebHome]], please contact Loymax specialists.
37 +* To use these algorithms in **Product Recommendations** macros within [[Smart Communications>>doc:Main.Smart_Communications.SMC_Use.WebHome]], please contact Loymax specialists.
38 38  * The Product Recommendations module is an optional, separately licensed feature available on a paid basis.
39 39  )))
40 40  
... ... @@ -46,46 +46,17 @@
46 46  
47 47  Currently, 5 algorithms are available for generating product recommendations:
48 48  
49 -(% class="table-bordered table-sticky" %)
50 -(% class="info" %)|(% style="text-align:center; width:58px" %)**No.**|(% style="text-align:center; width:409px" %)**Name**|(% style="text-align:center; width:495px" %)**Metavariable/macro for use in [[Smart Communications campaigns>>doc:Main.Smart_Communications.SMC_Use.Mass_messaging.WebHome]]**|(% style="text-align:center; width:477px" %)**Example of macro output in final message (shown for email)**
51 -|(% style="width:58px" %)1.|(% style="width:409px" %)**[[Popular Products>>doc:||anchor="01"]]**|(% style="width:495px" %){% set clientRecommendation = client.recommendations('**Popular**') %}
52 -{% for recommendation in clientRecommendation~|get(3) %}
53 -<br>~{~{recommendation.name}} 
54 -{% endfor %}|(% style="width:477px" %)(((
55 -Product Name 1
56 -Product Name 2
57 -Product Name 3
58 -)))
59 -|(% style="width:58px" %)2.|(% style="width:409px" %)**[[Popular Products in Category>>doc:||anchor="02"]]**|(% style="width:495px" %){% set clientRecommendation = client.recommendations('**PopularsCategory**') %}
60 -{% for recommendation in clientRecommendation~|get(3) %}
61 -<br>~{~{recommendation.name}} 
62 -{% endfor %}|(% style="width:477px" %)Product Name 1
63 -Product Name 2
64 -Product Name 3
65 -|(% style="width:58px" %)3.|(% style="width:409px" %)**[[Bought Together>>doc:||anchor="03"]]**|(% style="width:495px" %){% set clientRecommendation = client.recommendations('**BoughtTogether**') %}
66 -{% for recommendation in clientRecommendation~|get(3) %}
67 -<br>~{~{recommendation.name}} 
68 -{% endfor %}|(% style="width:477px" %)Product Name 1
69 -Product Name 2
70 -Product Name 3
71 -|(% style="width:58px" %)4.|(% style="width:409px" %)**[[Similar Products>>doc:||anchor="04"]]**|(% style="width:495px" %){% set clientRecommendation = client.recommendations('**SimilarProducts**') %}
72 -{% for recommendation in clientRecommendation~|get(3) %}
73 -<br>~{~{recommendation.name}} 
74 -{% endfor %}|(% style="width:477px" %)Product Name 1
75 -Product Name 2
76 -Product Name 3
77 -|(% style="width:58px" %)5.|(% style="width:409px" %)**[[Personalized Product Recommendations>>doc:||anchor="05"]]**|(% style="width:495px" %){% set clientRecommendation = client.recommendations('**RelatedPurchases**') %}
78 -{% for recommendation in clientRecommendation~|get(3) %}
79 -<br>~{~{recommendation.name}} 
80 -{% endfor %}|(% style="width:477px" %)Product Name 1
81 -Product Name 2
82 -Product Name 3
49 +* [[Popular Products>>doc:||anchor="01"]]
50 +* [[Popular Products in Category>>doc:||anchor="02"]]
51 +* [[Bought Together>>doc:||anchor="03"]]
52 +* [[Similar Products>>doc:||anchor="04"]]
53 +* [[Personalized Product Recommendations>>doc:||anchor="05"]]
83 83  
84 84  (% class="box infomessage" %)
85 85  (((
86 86  **Notes:**
87 87  
88 -1. Since the product recommendation macro operates on a list of recommendations, specific items are inserted into the message body using the control structures shown in the table above. See an example of the **Product Recommendations** module control structure [[here>>doc:.Control_structure.WebHome]].
59 +1. Since the product recommendation macro operates on a list of recommendations, specific items are inserted into the message body using the control structures shown in the table above. See an example of the **Product Recommendations** module control structure [[here>>doc:Main.Smart_Communications.SMC_Use.Recommendations.WebHome||anchor="HDisplayingrecommendationsinmessages"]].
89 89  1. API methods for integration into client-facing services ([[Mobile Application>>doc:Main.General_information.Additional_services.Mobile_app.WebHome]], [[Personal Account>>doc:Main.General_information.Additional_services.Personal_account.WebHome]]) are provided upon separate request to Loymax staff.
90 90  )))
91 91  
... ... @@ -117,17 +117,17 @@
117 117  
118 118  (% class="table-bordered" style="width:1218px" %)
119 119  (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:370px" %)**Trigger**|(% style="text-align:center; width:446px" %)**Use Case**
120 -|(% style="width:399px" %)[[**Abandoned View**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41144043E44843543D43D44B43943F44043E44143C43E442440"]]|(% style="width:370px" %)Product viewed but not purchased|(% style="width:446px" %)(((
91 +|(% style="width:399px" %)[[Abandoned View>>doc:Main.Smart_Communications.SMC_Use.Campaigns.Triggers.WebHome||anchor="abandonedview"]]|(% style="width:370px" %)Product viewed but not purchased|(% style="width:446px" %)(((
121 121  Customer viewed a product page and then left the site.
122 122  
123 123  After a defined time interval (t), send an email featuring the most popular products.
124 124  )))
125 -|(% style="width:399px" %)[[**Abandoned Category View**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41144043E44843543D43D44B43943F44043E44143C43E44244043A43044243543343E440438438"]]|(% style="width:370px" %)Category viewed but nothing purchased|(% style="width:446px" %)(((
96 +|(% style="width:399px" %)[[Abandoned Category View>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="abandonedcatview"]]|(% style="width:370px" %)Category viewed but nothing purchased|(% style="width:446px" %)(((
126 126  Customer browsed a product category and then left the site.
127 127  
128 128  After a defined time interval (t), send an email featuring the most popular products.
129 129  )))
130 -|(% style="width:399px" %)[[**Abandoned Cart**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41144043E44843543D43D43044F43A43E44043743843D430"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)(((
101 +|(% style="width:399px" %)[[Abandoned Cart>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="abandonedcart"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)(((
131 131  Customer added a product to the cart and then left the site.
132 132  
133 133  After a defined time interval (t), send a reminder email about the abandoned cart along with the most popular products.
... ... @@ -137,11 +137,11 @@
137 137  
138 138  (% class="table-bordered" style="width:1218px" %)
139 139  (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:370px" %)**Trigger**|(% style="text-align:center; width:446px" %)**Use Case**
140 -|(% style="width:399px" %)[[**Website Homepage**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41A43B43843543D44243F43E44143544243843B441430439442"]]|(% style="width:370px" %)Website visit|(% style="width:446px" %)**Popular Products** section.
111 +|(% style="width:399px" %)[[Website Homepage>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="site_visit"]]|(% style="width:370px" %)Website visit|(% style="width:446px" %)**Popular Products** section.
141 141  Customer is on the homepage. The most popular products are displayed.
142 -|(% style="width:399px" %)[[**Current Product Page View**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41A43B43843543D44243F43E44143C43E44244043543B43F44043E43444343A442A043D430441430439442435"]]|(% style="width:370px" %)Product view|(% style="width:446px" %)**Popular Products** section.
113 +|(% style="width:399px" %)[[Current Product Page View>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="product_view"]]|(% style="width:370px" %)Product view|(% style="width:446px" %)**Popular Products** section.
143 143  Customer is viewing a product. The most popular products are displayed.
144 -|(% style="width:399px" %)[[**Current Category Page View**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41A43B43843543D44243F43E44143C43E44244043543B43F44043E43444343A44243E43244344E43A43044243543343E44043844EA043D430441430439442435"]]|(% style="width:370px" %)Category view|(% style="width:446px" %)**Popular Products** section.
115 +|(% style="width:399px" %)[[Current Category Page View>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="cat_view"]]|(% style="width:370px" %)Category view|(% style="width:446px" %)**Popular Products** section.
145 145  Customer is browsing a category. The most popular products are displayed.
146 146  
147 147  ==== 4. General concept of the Popular Products algorithm ====
... ... @@ -169,8 +169,8 @@
169 169  
170 170  (% class="table-bordered" style="width:1218px" %)
171 171  (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:370px" %)**Trigger**|(% style="text-align:center; width:446px" %)**Use Case**
172 -|(% style="width:399px" %)[[**Abandoned View**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41144043E44843543D43D44B43943F44043E44143C43E442440"]]|(% style="width:370px" %)Product viewed but not purchased|(% style="width:446px" %)Send an email after X days recommending the most popular products in the same category.
173 -|(% style="width:399px" %)[[**Abandoned Cart**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41144043E44843543D43D43044F43A43E44043743843D430"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)Send an email after X days recommending the most popular products in the same category.
143 +|(% style="width:399px" %)[[Abandoned View>>doc:Main.Smart_Communications.SMC_Use.Campaigns.Triggers.WebHome||anchor="abandonedview"]]|(% style="width:370px" %)Product viewed but not purchased|(% style="width:446px" %)Send an email after X days recommending the most popular products in the same category.
144 +|(% style="width:399px" %)[[Abandoned Cart>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="abandonedcart"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)Send an email after X days recommending the most popular products in the same category.
174 174  
175 175  ==== 3. Use cases for the Popular Products in Category algorithm in website personalization ====
176 176  
... ... @@ -178,7 +178,7 @@
178 178  
179 179  (% class="table-bordered" style="width:1218px" %)
180 180  (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:369px" %)**Trigger**|(% style="text-align:center; width:447px" %)**Use Case**
181 -|(% style="width:399px" %)[[**Current Product Page View**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41A43B43843543D44243F43E44143C43E44244043543B43F44043E43444343A442A043D430441430439442435"]]|(% style="width:369px" %)Product view|(% style="width:447px" %)**Compared With This Product** section.
152 +|(% style="width:399px" %)[[Current Product Page View>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="product_view"]]|(% style="width:369px" %)Product view|(% style="width:447px" %)**Compared With This Product** section.
182 182  Recommend popular products from the same category based on the currently viewed item.
183 183  
184 184  ==== 4. General concept of the algorithm ====
... ... @@ -203,14 +203,14 @@
203 203  
204 204  (% class="table-bordered" style="width:1218px" %)
205 205  (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:370px" %)**Trigger**|(% style="text-align:center; width:446px" %)**Use Case**
206 -|(% style="width:399px" %)[[**Abandoned View**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41144043E44843543D43D44B43943F44043E44143C43E442440"]]|(% style="width:370px" %)Product viewed but not ordered|(% style="width:446px" %)Send an email after X days with alternative products similar to those viewed by the customer.
207 -|(% style="width:399px" %)[[**Abandoned Cart**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41144043E44843543D43D43044F43A43E44043743843D430"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)Send an email after X days with alternative products similar to those viewed by the customer.
177 +|(% style="width:399px" %)[[Abandoned View>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="abandonedview"]]|(% style="width:370px" %)Product viewed but not ordered|(% style="width:446px" %)Send an email after X days with alternative products similar to those viewed by the customer.
178 +|(% style="width:399px" %)[[Abandoned Cart>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="abandonedcart"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)Send an email after X days with alternative products similar to those viewed by the customer.
208 208  
209 209  ==== 3. Use cases for the Similar Products algorithm in website personalization ====
210 210  
211 211  (% class="table-bordered" style="width:1218px" %)
212 212  (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:369px" %)**Trigger**|(% style="text-align:center; width:447px" %)**Use Case**
213 -|(% style="width:399px" %)[[**Current Product Page View**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41A43B43843543D44243F43E44143C43E44244043543B43F44043E43444343A442A043D430441430439442435"]]|(% style="width:369px" %)Product view|(% style="width:447px" %)**You Might Like** section.
184 +|(% style="width:399px" %)[[Current Product Page View>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="product_view"]]|(% style="width:369px" %)Product view|(% style="width:447px" %)**You Might Like** section.
214 214  Recommend alternative products similar to the one currently viewed by the customer.
215 215  
216 216  ==== 4. General concept of the algorithm ====
... ... @@ -235,22 +235,22 @@
235 235  
236 236  (% class="table-bordered" style="width:1218px" %)
237 237  (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:370px" %)**Trigger**|(% style="text-align:center; width:446px" %)**Use Case**
238 -|(% style="width:399px" %)[[**Abandoned View**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41144043E44843543D43D44B43943F44043E44143C43E442440"]]|(% style="width:370px" %)Product viewed but not ordered|(% style="width:446px" %)Send an email after X days with products most frequently bought together with the item viewed by the customer.
239 -|(% style="width:399px" %)[[**Abandoned Cart**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41144043E44843543D43D43044F43A43E44043743843D430"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)Send an email after X days with products most frequently bought together with the items in the customer’s cart.
240 -|(% style="width:399px" %)[[**Thank You for Your Purchase!**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H42143443543B43043D43743043A430437"]]|(% style="width:370px" %)Customer made a purchase|(% style="width:446px" %)Send an email after X days with products most frequently bought together with the items in the customer’s order.
209 +|(% style="width:399px" %)[[Abandoned View>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="abandonedview"]]|(% style="width:370px" %)Product viewed but not ordered|(% style="width:446px" %)Send an email after X days with products most frequently bought together with the item viewed by the customer.
210 +|(% style="width:399px" %)[[Abandoned Cart>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="abandonedcart"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)Send an email after X days with products most frequently bought together with the items in the customer’s cart.
211 +|(% style="width:399px" %)[[Thank You for Your Purchase!>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="order_complete"]]|(% style="width:370px" %)Customer made a purchase|(% style="width:446px" %)Send an email after X days with products most frequently bought together with the items in the customer’s order.
241 241  
242 242  ==== 3. Use cases for the Bought Together algorithm in website personalization ====
243 243  
244 244  (% class="table-bordered" style="width:1218px" %)
245 245  (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:369px" %)**Trigger**|(% style="text-align:center; width:447px" %)**Use Case**
246 -|(% style="width:399px" %)[[**Current Product Page View**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41A43B43843543D44243F43E44143C43E44244043543B43F44043E43444343A442A043D430441430439442435"]]|(% style="width:369px" %)Product view|(% style="width:447px" %)**Frequently Bought Together** section.
217 +|(% style="width:399px" %)[[Current Product Page View>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="product_view"]]|(% style="width:369px" %)Product view|(% style="width:447px" %)**Frequently Bought Together** section.
247 247  Recommend complementary products.
248 -|(% style="width:399px" %)[[**Product Added to Cart**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41443E43143043243B43543D44243E43243044043243A43E43D44243543943D435440"]]|(% style="width:369px" %)Product added to cart|(% style="width:447px" %)**Frequently Bought Together** section.
219 +|(% style="width:399px" %)[[Product Added to Cart>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="container_add"]]|(% style="width:369px" %)Product added to cart|(% style="width:447px" %)**Frequently Bought Together** section.
249 249  Recommend complementary products.
250 250  
251 251  ==== 4. General concept of the Bought Together algorithm ====
252 252  
253 -This algorithm incorporates a series of models and techniques based on the **[[Association Rule Learning>>https://en.wikipedia.org/wiki/Association_rule_learning]]** methodology.
224 +This algorithm incorporates a series of models and techniques based on the [[Association Rule Learning>>https://en.wikipedia.org/wiki/Association_rule_learning]] methodology.
254 254  
255 255  Association rules for product recommendations consist of logical rules that identify relationships between products and generate recommendations based on those relationships. These rules help predict which products may interest a customer and offer relevant suggestions based on prior purchases or current browsing behavior, thereby enhancing personalization and customer satisfaction.
256 256  
... ... @@ -299,22 +299,22 @@
299 299  (% class="table-bordered" style="width:1218px" %)
300 300  (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:370px" %)**Trigger**|(% style="text-align:center; width:446px" %)**Use Case**
301 301  |(% style="width:399px" %)(((
302 -[[**Abandoned View**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41144043E44843543D43D44B43943F44043E44143C43E442440"]]
273 +[[Abandoned View>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="abandonedview"]]
303 303  
304 304  
305 305  )))|(% style="width:370px" %)Product viewed but not ordered|(% style="width:446px" %)Send an email X hours after viewing.
306 -|(% style="width:399px" %)[[**Abandoned Cart**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41144043E44843543D43D43044F43A43E44043743843D430"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)Send an email X days after adding to cart.
307 -|(% style="width:399px" %)**Purchase Recommendations**|(% style="width:370px" %)[[Customer made a purchase>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H42143443543B43043D43743043A430437"]]|(% style="width:446px" %)Send an email X days after purchase.
277 +|(% style="width:399px" %)[[Abandoned Cart>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="abandonedcart"]]|(% style="width:370px" %)Product added to cart but not purchased|(% style="width:446px" %)Send an email X days after adding to cart.
278 +|(% style="width:399px" %)**Purchase Recommendations**|(% style="width:370px" %)[[Customer made a purchase>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="order_complete"]]|(% style="width:446px" %)Send an email X days after purchase.
308 308  |(% style="width:399px" %)**Declining Purchase Amount**|(% style="width:370px" %)Customer’s purchase amount decreased by X% over a period|(% style="width:446px" %)If purchase amount drops by X%, send an email with personalized product recommendations.
309 -|(% style="width:399px" %)[[**Declining Website Visits**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41F44043E44843B43E43443D43543944143F43E44143B43543443D43543343E43F43E44143544943543D43844F441430439442430"]]|(% style="width:370px" %)Customer hasn’t visited the site|(% style="width:446px" %)Send an email if the customer hasn’t visited the site in X days.
280 +|(% style="width:399px" %)[[Declining Website Visits>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="time_since_visit"]]|(% style="width:370px" %)Customer hasn’t visited the site|(% style="width:446px" %)Send an email if the customer hasn’t visited the site in X days.
310 310  
311 311  ==== 3. Use cases for the Personalized Product Recommendations algorithm in website personalization ====
312 312  
313 313  (% class="table-bordered" style="width:1227px" %)
314 314  (% class="info" %)|(% style="text-align:center; width:399px" %)**Campaign**|(% style="text-align:center; width:369px" %)**Trigger**|(% style="text-align:center; width:452px" %)**Use Case**
315 -|(% style="width:399px" %)[[**Current Product Page View**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41A43B43843543D44243F43E44143C43E44244043543B43F44043E43444343A442A043D430441430439442435"]]|(% style="width:369px" %)Product page view|(% style="width:452px" %)**You Might Like** or **Just for You** section.
286 +|(% style="width:399px" %)[[Current Product Page View>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="product_view"]]|(% style="width:369px" %)Product page view|(% style="width:452px" %)**You Might Like** or **Just for You** section.
316 316  Recommendations related to the viewed product.
317 -|(% style="width:399px" %)[[**Website Login**>>doc:Main.Usage.Smart_Communications.Campaign_list.Triggers.WebHome||anchor="H41A43B43843543D44243F43E44143544243843B441430439442"]]|(% style="width:369px" %)Authorized customer login|(% style="width:452px" %)**You Might Like** or **Just for You** section.
288 +|(% style="width:399px" %)[[Website Login>>doc:Main.Usage.Smart_Communications.Campaigns.Triggers.WebHome||anchor="site_visit"]]|(% style="width:369px" %)Authorized customer login|(% style="width:452px" %)**You Might Like** or **Just for You** section.
318 318  Recommendations related to the viewed product.
319 319  
320 320  ==== 4. General concept of the Personalized Product Recommendations algorithm ====
... ... @@ -322,7 +322,7 @@
322 322  The **Personalized Product Recommendations** algorithm is an ensemble of multiple models and algorithms. Its foundation is the [[Collaborative Filtering>>https://en.wikipedia.org/wiki/Collaborative_filtering]] technique.
323 323  Using this method within an ensemble of models—alongside other algorithms—produces more relevant product recommendations for each customer.
324 324  
325 -**Collaborative filtering** is a method for generating predictions (recommendations) in [[recommendation systems>>doc:Main.General_information.Loymax_Loyalty.recommendation_systems.WebHome]] by leveraging known preferences (ratings) from a group of customers to predict unknown preferences for another customer.
296 +**Collaborative filtering** is a method for generating predictions (recommendations) in [[recommendation systems>>doc:Main.General_information.Loymax_Loyalty.Recommendation_systems.WebHome]] by leveraging known preferences (ratings) from a group of customers to predict unknown preferences for another customer.
326 326  
327 327  The core assumption of this method is: customers who have purchased similar products/categories in the past are likely to make similar future purchases of other products they haven’t bought yet—but that their nearest “neighbors” (i.e., customers with highly similar purchase histories) have purchased.
328 328  
... ... @@ -335,10 +335,10 @@
335 335  (((
336 336  **See also:**
337 337  
338 -* [[Product Recommendations Module Control Structure>>doc:.Control_structure.WebHome]]
339 -* [[Recommendation System Integration>>doc:Main.General_information.Loymax_Loyalty.recommendation_systems.WebHome]]
340 -* [[Omnichannel>>doc:Main.General_information.Sale_channels.WebHome]]
341 -* [[Attributes Related to Loymax AI>>doc:Main.Usage.MMP.Admin_panel.Client_attributes.Common_attributes.WebHome||anchor="ML"]]
309 +* [[Configuring product recommendations>>doc:Main.Smart_Communications.SMC_Use.Recommendations.WebHome]]
310 +* [[Recommendation System Integration>>doc:Main.General_information.Loymax_Loyalty.Recommendation_systems.WebHome]]
311 +* [[Omnichannel strategy>>doc:Main.General_information.Omnichannel.WebHome]]
312 +* [[Attributes Related to Loymax AI>>doc:Main.Usage.MMP.Admin_panel.Customer_attributes.Attributes.WebHome||anchor="ML"]]
342 342  * [[Personal Offers Using Machine Learning Mechanics>>doc:Main.Installation_and_configuration.Extra_modules.CommunicationService_ML.WebHome]]
343 343  )))
344 344  
Created 2025/10/22 03:38
Last edited 2026/03/25 10:03

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