Wiki source code of Loymax AI
Show last authors
| author | version | line-number | content |
|---|---|---|---|
| 1 | (% class="lead" %) | ||
| 2 | **Loymax AI** (Artificial Intelligence) is a tool for automating and personalizing [[marketing campaigns>>doc:Main.Usage.MMP.Marketing.Marketing_campaigns.WebHome]] that can integrate personalized marketing into an existing Loyalty Program. Using machine learning (ML), the module elevates the loyalty program to a new technological level, increases LP member engagement, and drives purchase growth. | ||
| 3 | |||
| 4 | == Key module capabilities == | ||
| 5 | |||
| 6 | 1. Automated data processing and analysis: the system can handle large volumes of data, enabling rapid analysis of customer information. | ||
| 7 | 1*. Analysis of up to 100 million customers; | ||
| 8 | 1*. Simultaneous monitoring of more than 1,000 parameters. | ||
| 9 | 1. Creation of personalized preferences: discounts, bonus points, and other incentives tailored to each Loyalty Program member. This helps optimize costs and boost the effectiveness of [[marketing campaigns>>doc:Main.Usage.MMP.Marketing.Marketing_campaigns.WebHome]] while reducing staff workload. | ||
| 10 | 1. Generation of personalized online content through ranking and prediction of the most likely purchases. Real-time adaptation to behavioral changes: Loymax AI continuously tracks shifts in customer behavior, preferences, and external factors such as seasonal fluctuations, assortment changes, holidays, etc. | ||
| 11 | 1. Optimization of [[communication channels>>doc:Main.Usage.Communications_ways.WebHome]]: the system selects the most effective communication channel for each Loyalty Program member, increasing the likelihood of response. | ||
| 12 | |||
| 13 | == How Loymax AI works == | ||
| 14 | |||
| 15 | The module operates according to the following scheme: | ||
| 16 | |||
| 17 | 1. Loymax AI collects and analyses sales data using various parameter groups. For example: | ||
| 18 | 1*. Customer profiles: purchase frequency and volume, receipt amount and length, brand preferences, sensitivity to offers, responsiveness to communication channels, etc.; | ||
| 19 | 1*. Products and product categories: purchase frequency and volume, [[product attributes>>doc:Main.Integration.Loading_data_into_the_system.ERP_system_integration.Product_catalog_loading_protocol.Version_1\.5.WebHome]], price segment, category presence in receipts, etc.; | ||
| 20 | 1*. Points of sale: POS attributes, customer and product price segments, brand availability, etc.; | ||
| 21 | 1*. Receipt parameters: purchase amount, receipt length, breadth of assortment in the receipt, etc.; | ||
| 22 | 1*. Calendar: purchase patterns linked to seasonality, time of year, day of week, holidays, etc. | ||
| 23 | 1. Loymax AI employs a hybrid recommendation system: multiple competing ML models are used to select the optimal [[personalized offer>>doc:Main.General_information.Loymax_Loyalty.Offers.Individual_offers_in_LP.Personal_offers.WebHome]]. Offers are chosen based on predicted purchase uplift. | ||
| 24 | 1. After selecting the best-performing model, the system learns from the new data, continually improving the accuracy of future recommendations. | ||
| 25 | |||
| 26 | == Results == | ||
| 27 | |||
| 28 | As a result of using Loymax AI, Loyalty Program members receive [[personalized>>doc:Main.General_information.Loymax_Loyalty.Offers.Individual_offers_in_LP.Personal_offers.WebHome]] and relevant offers via their most effective [[communication channel>>doc:Main.Usage.Communications_ways.WebHome]]. This creates additional value for customers, enhances loyalty, unlocks customer potential, supports retention and win-back efforts, and ultimately drives sales growth. | ||
| 29 | |||
| 30 | |(% style="border-color:white; text-align:center" %){{lightbox image="ML_scheme.png"/}} | ||
| 31 | |||
| 32 | (% class="box" %) | ||
| 33 | ((( | ||
| 34 | **See also:** | ||
| 35 | |||
| 36 | * [[Recommendation system integration>>doc:Main.General_information.Loymax_Loyalty.recommendation_systems.WebHome]] | ||
| 37 | * [[Product recommendations for personalizing messaging and website content>>doc:Main.General_information.Loymax_Loyalty.recommendation_systems.Commercial_recommendations.WebHome]] | ||
| 38 | * [[Attributes related to ML>>doc:Main.Usage.MMP.Admin_panel.Client_attributes.Common_attributes.WebHome||anchor="ML"]] | ||
| 39 | * [[Personal offers using Machine Learning mechanics>>doc:Main.Installation_and_configuration.Extra_modules.CommunicationService_ML.WebHome]] | ||
| 40 | ))) |