Changes for page Loymax AI
From version 4.1
edited by Andrej Rylov
on 2025/10/15 09:59
on 2025/10/15 09:59
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To version 5.1
edited by Andrej Rylov
on 2025/10/15 10:02
on 2025/10/15 10:02
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... ... @@ -20,12 +20,12 @@ 20 20 1*. Points of sale: POS attributes, customer and product price segments, brand availability, etc.; 21 21 1*. Receipt parameters: purchase amount, receipt length, breadth of assortment in the receipt, etc.; 22 22 1*. Calendar: purchase patterns linked to seasonality, time of year, day of week, holidays, etc. 23 -1. Loymax AI employs a hybrid recommendation system: multiple competing ML models are used to select the optimal [[personalized offer>>doc:Main.General_information.Loymax_Loyalty.Offers.Individual_offers _in_LP.Personal_offers.WebHome]]. Offers are chosen based on predicted purchase uplift.23 +1. Loymax AI employs a hybrid recommendation system: multiple competing ML models are used to select the optimal [[personalized offer>>doc:Main.General_information.Loymax_Loyalty.Offer_mechanics.Individual_offers.Personal_offers.WebHome]]. Offers are chosen based on predicted purchase uplift. 24 24 1. After selecting the best-performing model, the system learns from the new data, continually improving the accuracy of future recommendations. 25 25 26 26 == Results == 27 27 28 -As a result of using Loymax AI, Loyalty Program members receive [[personalized>>doc:Main.General_information.Loymax_Loyalty.Offers.Individual_offers _in_LP.Personal_offers.WebHome]] and relevant offers via their most effective [[communication channel>>doc:Main.Usage.Communications_ways.WebHome]]. This creates additional value for customers, enhances loyalty, unlocks customer potential, supports retention and win-back efforts, and ultimately drives sales growth.28 +As a result of using Loymax AI, Loyalty Program members receive [[personalized>>doc:Main.General_information.Loymax_Loyalty.Offer_mechanics.Individual_offers.Personal_offers.WebHome]] and relevant offers via their most effective [[communication channel>>doc:Main.Usage.Communications_ways.WebHome]]. This creates additional value for customers, enhances loyalty, unlocks customer potential, supports retention and win-back efforts, and ultimately drives sales growth. 29 29 30 30 |(% style="border-color:white; text-align:center" %){{lightbox image="ML_scheme.png"/}} 31 31